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Concept Reviews
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I like number 1 the best. The hand and the pointer look out of place and don't really flow with the rest of the design.
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It is a solid design and the only small thing I would change is the small teal splat in the top left corner. As you said the creativity is showing on the right side of the brain, and this one little splash of color on the left actually caught my attention before I focused on the rest of the poster.
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Jan-Hinrich Fehlis commented:Thanks Ryan! I will take a closer look at that, too. I thought it might be a little unexpected nifty thing to do. But maybe just unnecessary?
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Maybe the font, but it's not bad. Kerning could be fixed on all of the words.
Maybe make more of the objects and the lettering feel like they're on the cardboard instead of above it? It would mute the colors a bit, but having some transparency would look like they're been spray painted on cardboard or something.
The top left blue splatter kind of feels out of place, and the slight black area at the top left.
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Jan-Hinrich Fehlis commented:
Thanks Eric, for the detailed response! Another great help!
What would you recommend about fixing the kerning? I think I will go over all the objects and add some gradient, noise and transparency - good tip! - and maybe delete one or the other.
The little dark area at the top... uh, I've overlooked it. Maybe I should let check my eyes!
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Eric Buchmann commented:Kerning areas - The "Dru" in the first word, the D and r are more spaced than the r and u. And the bottom right word the last e is tighter against the other e than the rest of the letters are.
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I dont think there is really anything bad I can say about his. The only thing I might play with is having some of the artwork in the top left corner otherwise nicework !
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Jan-Hinrich Fehlis commented:
Thanks Mike! I can see your idea to have more artwork in the top left corner, but my concept is to concentrate almost all the 'creativity output' (artwork) at one part / side of the brain.
I will think and play. Thanks again!
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1 says it all. I think the hand in the other images cheapens the concept.
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everything else is great but i think you should try a different font and it might also be good if you unify the text with background..that would be great!
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Jan-Hinrich Fehlis commented:
Thank you Dan! I thought about changing the font, but i like to keep the clean impression of it, since the artwork is so 'busy'. But I worked over it... added a letterpress style and different color (CD pink).
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The only thing I saw was that the hand on the second one was not rendered well, other than that nice job.
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Jan-Hinrich Fehlis commented:
Thanks Jamal! The hand is just a draft... will not use it anymore. I think I will use the last version on the bottom - maybe w/ a different font - and do one version with the pointer.
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Love 1, the others dont add anything.
I suppose the "Print" wording could be in the shape of a PRINT button, with the hand pressing it, it could also be in the brain, so your ideas ARE printing out.
If not then its great as it is.
One micro comment is that the lines on the brain and the paper line up to well, maybe it would be more slanted in real life??
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Jan-Hinrich Fehlis commented:
Thank you Chris! I think I don't want to get to close to the actual web process <--> buttons. I will do one version w/ the pointer. Latest vesrion will follow soon!
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The first concept is good. However, your typography needs quite a bit of work. It feels like you just kind of threw it in there. Also, don't pop the brain off the page. Other than that, good work.
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Jan-Hinrich Fehlis commented:
Thanks to you Nate! Somehow i wanted it to be in a strong contrast to the rest of the design. But Helvetica was not the right choice. I worked on the typo and changed it to a different font. Hope to hear from you again after I posted it.
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Thank you Elly! I like #1 very much too. But I also like - even though it's a strong contrast w/ the rest - the concept (how easy the online printing is) of the pointer.