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4 Reviews2 Votes0 Favorites244 Views
Concept Description
- Objective:
- Logo for online survey panel
- Categories:
- logo
I trying to develop a logo for an online survey panel site. (the brand and site will follow)
Its basically a site where people register to do surveys for independent market research. The can share their opinions. blog, and eventually manage their rewards for taking polls/surveys.
We are aiming for three demographics: business professionals, pharma/medical professionals, and consumers.
they want it to be clean and "trendy" but professional.
I have three different concepts below. Which should I focus on?
Please comment and pick characteristics from any one of them to critique.
Previous Versions
Version 4
Version 3
Version 2
Version 1
Concept Reviews
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I like the Os as text balloons. Concept 2 is too bulky. It's large and might limit the site design. All of them are great concepts though. But I think you should focus on concept 3.
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The glossy one #1 concept is looking pretty good. I still feel like it's a bit busy but for some reason I don't mind it as much with the gloss, it feels more finished.
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Tiffany Gagnon commented:If I made the second version (with the two colored copy) glossy would that make it a bit better?
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Nate Hamilton commented:Now that you say it, that's why I like the first one. You used two different shades of blue instead of the blue and green. I like the way you have the first one better, it makes things less busy. I might even consider making the thought bubble all blue instead of the green color.
So in short, to answer your question, I would say no, keep the two tone blue's. Does that help?
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Tiffany Gagnon commented:
Yes thank you. I wanted to introduce the three main colors in my pallete into the logo, so I put them as the speech bubbles and then repeated those three colors in the copy. I think the blues work better than introducing the gray color which was in the last version. Therefore limiting the colors from 4 to 3.. a bit of an improvement. Thanks for your help!
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I would go with 1a. The multiple speech bubbles suggest a 'lively' site, with lots of opinions. I think the colour palette works really well also (although have you considered whether or not the 2 looks orphaned in green?)
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Tiffany Gagnon commented:
I thought about the 2 looking orphaned.. but I thought that the small speech bubble was green so why not make the smallest part of the words green. Maybe I'll play around with flipping the colors.. thanks!
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I like the feel of 1a. The green is limited the number which I think helps keep "you count" as the focus. I feel like a lot of us (myself included) are still using the gloss effect too much. I really like the bubbles, they definitely get the purpose across in a simple way.
Thanks for your help!