Kus Cámara

Redesign of interactive agency

By Kus Cámara

   on Jan 21, 2010
19 Reviews11 Votes1 Favorite524 Views
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Concept Reviews

  • Surya Osborne

    Surya Osborne

    Rank: 1 Elite

    1119

    • Design: 5
    • Purpose: 4
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    1 Vote

    I really like this design, dark websites always lure me in to their deep domains.

    Love the colours, very fashionable for an interactive agency. Although perhaps a little 'old hat'.

    All current knowledge about 'in the fold' and sections have been neatly administered helping with the overall organisation of the site.

    Perhaps, and this is petty, the borders around Nuestros clientes images could be a different colour, maybe one of the colours in the background flurry.

    • Kus Cámara
      Kus Cámara commented:
      Posted: on Jan 22, 2010 at 4:57 AM

      Thanks for your comment ;)

    • Alexis Brille
      Alexis Brille commented:
      Posted: on Jan 24, 2010 at 9:57 AM

      I agree on the bullets. Say no to bullets.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Jan 24, 2010 at 5:00 PM

      Also agreed on the bullets - using some type of nicely crafted arrow image or other icon would be better.

  • Mester Catalin

    Mester Catalin

    Rank: 4 Master

    1055

    • Design: 3
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    1 Vote
    Header

    Posted on Jan 22, 2010 at 8:00 AM

    Hey,

    this is a great concept that follows today trend, big clear messages.

    I will start with what I think matters most cause it's present on all the pages.

    The header on the 1-st page looks great the combination black and white goes well, but when you move to the next pages it's too much white.

    My solution would be to make the back area of the header to include also the big text(title), basically continue the header as on the home page, this will keep it consistent and it will make the black and white areas go well together.

    I would mention some text changes on the rest of the pages ...align ...something is missing there.

    That's it for now.

    Great concept.

    regards, MEster

  • Nate Hamilton

    Nate Hamilton

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    CF Verified professional

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    0 Votes
    Not a bad start

    Posted on Jan 22, 2010 at 8:01 AM

    This looks pretty good. The only thing I'm not a fan of is the disjointed and segmented feeling. I think you need to work on consistency and flow of the design so it feels more like one piece. I think much of this design would need to be seen live to see how it works and flows. But keep working on this site.

  • Jonathan Butko

    Jonathan Butko

    Rank: 1 Elite

    854

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    0 Votes
    Hmmm...

    Posted on Jan 22, 2010 at 8:30 AM

    At first I wasn't too keen on the abrupt content segmentation on the home page... but the more I look at it the less I mind... and I enjoy the way the feel is carried into the interior pages.

    The gray BG behind the bullets on the first interior page looks a bit out of place to me because all of the other elements are very open, but it doesn't kill me.

    I think it's a winner... clear, easy to navigate, showcases work well, says what it needs to... thumbs up from me.

    good work

  • Ania

    Ania

    Rank: 1 Elite

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    0 Votes
    just a little bit more balanced

    Posted on Jan 22, 2010 at 4:53 PM

    Looks quite nice already, but I have a feeling that it needs a little bit more balance. You have a large diversity of text sizes, a lot of different colours, and all this together on one page.

    I think, that the colourful fading background image is not necessary. It's not bad, but here it's more a distraction than decoration ;) Without it, your logo and the white title will be stronger and more concrete. You don't continue with this watercolour style anyway, so better not use it.

    The largest titles shouldn't be solid black. I would make them light grey, or other colour, maybe a delicate texture, if you can use image titles?

    The illustrations of your client identities look a bit chaotic. I'm not sure, if these are their logos, or screenshots of their websites, or samples of your work for them?

    I'm not sure of this pink colour is good. Maybe you should try and look for some shades of it, this looks too much "straight out of the tube". Maybe think of another background, not white and not black?

    Whatever you choose, make it more consistent, now it's a little bit of this, a little bit of that... maybe watercolour, maybe black background, maybe pink titles... ;) Anyway, it looks good and professional already, so good luck!

    • Kus Cámara
      Kus Cámara commented:
      Posted: on Jan 22, 2010 at 5:26 PM

      Thanks for your feedback Ania.

      I disagree about the diversity of text sizes. They correspond to heading level 1, level 2, level 3 and normal paragraphs. Pink texts represent links and texts with pink background represent the rollover state. Maybe the text of the contact page and "Nuestros clientes" should be the same size as normal paragraphs.

      I'm also thinking about using white background and remove the black completly.

    • Ania
      Ania commented:
      Posted: on Jan 23, 2010 at 3:23 AM

      Indeed, it looks that there are only three sizes as you say. But with different colour combinations (white on black, white on pink, black on pink, pink on white, pink on black) they multiply - each colour/background/size combination makes a different look. That's why I say that it needs more consistence :)

  • Zeno Popovici

    Zeno Popovici

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    1190

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    0 Votes
    Repeating contact info in Header & Footer

    Posted on Jan 22, 2010 at 5:33 PM

    Hey Kus,

    I believe it's a well designed site. A bit too dark for my taste, but that's a matter of taste :).

    1. What I don't understand it's the repetition of contact information and logo in header and footer. It's annoying at some point. A bit too much.
    2. Contrast of the main page is disturbing. I would work on that to reduce the black background used there.
    3. I would work with a single shade of red. The site is already heavy (at leas the home page.
    4. The bullets on the inner pages don't fit the rest. I would make use of some small arrows or &raquo elements.
    5. I would use the same header coloring and separation on all pages. On the 3rd screen shoot, you've changed it to plain text.

    That's about it. Zeno :)

  • Robert Tipping

    Robert Tipping

    Rank: 4 Master

    1094

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    0 Votes
    #ED145B on #8B6D3B

    Posted on Jan 22, 2010 at 7:26 PM

    We have hashed out the hot pink more than once on this forum I guess its a love it or not kinda color but without a doubt it is used with "big" Impact here.

    Excpt for when the pink tries to blend with #8B6D3B in the composite gradients on the home page its very effective. I think further in the use of the big bold black and excellent white space is more my cup of tea but the pink grabs your attention thats for sure.

    Im not sure the lower case (type) nav is working against the larger than normal headers ?I assume you would have tried it both ways but I thought I would mention it. All else is groovy nice job.

  • Rajavel Ramasamy

    Rajavel Ramasamy

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    0 Votes
    Great Concept

    Posted on Jan 22, 2010 at 10:13 PM

    Typos really appealing. No change in the layout except the missing footer...

    Great work. keep it up!

  • Miro

    Miro

    Rank: 2 Titan

    3658

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    0 Votes
    links

    Posted on Jan 22, 2010 at 11:48 PM

    This looks excellent, nothing really to change. So I am going to give only one, very old school comment. You don´t have a specified link color, looking at these I don´t know what to click and what not. But hey, that´s the style nowadays :-) .

  • Metin Ucar

    Metin Ucar

    Rank: 2 Titan

    1476

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    0 Votes
    a few things to think about

    Posted on Jan 23, 2010 at 10:36 AM

    You got a pretty good base as a starting point. The way you intend to deliver the messages is a smart and appropriate way. However, there are a few things, as I mentioned in the title, to think about. First, the flow needs some more work. Because of header, body and footer blocks, at first sight, seem to be disjointed. Making the transition between these blocks will definitely make your work solid. The second thing is repetitively presented information both in header and footer blocks. Choose one of them to present the information. In my opinion,keep logo and menu in header block whereas move contact information to footer block. That'd would be cure of problem. The third and last thing I want to mention is the headers. The big font size looks good but I think they're too big. Make them smaller. And be consistent with space between headers and content below the headers.

    the conclusion I'd draw is that good start but a bit more work on details is needed.

    good luck.

  • Mike Madison

    Mike Madison

    Rank: 4 Master

    1125

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    0 Votes
    I like it

    Posted on Jan 23, 2010 at 2:45 PM

    but im not sold on the sudden change from dark to white. I think you may want to just stick with the darker side of things

  • Dan Allen Pantinople

    Dan Allen Pantinople

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    0 Votes
    nice start!

    Posted on Jan 23, 2010 at 9:07 PM

    very nice start! but i just think the header and footer should have the same shade of black..i dont know...IMO that is.^_^

  • Swarat Ghosh

    Swarat Ghosh

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    0 Votes
    i love the design its g8!!

    Posted on Jan 24, 2010 at 6:45 AM

    just need to toned down the pink color a bit at the moment it taking eyes very much

    can ad a bar "|" in between all the links for nav

  • Getbrowsers

    Getbrowsers

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    117

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    0 Votes
    Too dark

    Posted on Jan 24, 2010 at 12:19 PM

    I mean the background on the homepage - probably add a bright image.

  • Joel Glovier

    Joel Glovier

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    0 Votes

    Great work!! This is 200% better than the current site. I like what you've done very much, and my only suggestion would be to make samples of your work more prominent on your homepage. Lot's ways to do that, and I won't say how you should - just that would be my only suggestion.

    Really like the minimalist style you've used.

  • Richard O' Neill

    Richard O' Neill

    Rank: 2 Titan

    80

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    0 Votes
    heading sizes on sub pages

    Posted on Jan 24, 2010 at 5:55 PM

    Overall I like the design. Black on the home page is nice. The watercolour effect could prehaps be made a bit subtler and brought across a larger width. Currently its a tad distracting. A simple call to action on the three bullet point boxes might help its a little unclear where to click.

    On the sub pages I would reduce the heading sizes by around 25-35% and have them a dark grey as opposed to black. At thier current size they are slightly ovet the top and its hard to concentrate on the normal written content of the page.

  • J Aj

    J Aj

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    79

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    0 Votes
    it's perfect

    Posted on Jan 26, 2010 at 1:43 AM

    Wow! Really neat design.

  • Nil

    Nil

    Rank: 10 Newbie

    18

    • Design: 4
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    0 Votes
    Add small details

    Posted on Jan 27, 2010 at 9:30 AM

    Lovely design. I'd add small pixel details to the content part. White is awesome clean, but might make it feel incomplete.

    Adding very light subtile gradients would make it look even greater!

    Footer looks rather empty. Maybe you could make it have the site's sitemap there, in a similar fashion Apple.com does.

  • Efren Hidalgo

    Efren Hidalgo

    Rank: 2 Titan

    264

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    0 Votes
    great overall

    Posted on Jan 27, 2010 at 2:18 PM

    I think the site looks sharp and trendy. Definitely a lot of places to entice the eyes. I really like how you've pulled off 100% Pink without making it feel feminine or juvenile. Excellent accent color to highlight important areas of [desired] interest.

    What got me originally was the abruptness of the dark - light but you get over that quickly since you adjust mentally to avoid harsh shift.

    My only comment would be to avoid the use of bulleted points. It's the only non-unique treatment on the design.

    One question: was it intentional to made the logo lockup "coolz" look a lot like the word "code"? It almost seems intentional with the close tracking between the "o" and "l".

    I think it's aces!

    • Kus Cámara
      Kus Cámara commented:
      Posted: on Jan 27, 2010 at 5:29 PM

      No, it was no intentional. I think the same. We are still working on the definitive logo.