Re-design to increase conversion

You need to simplify this in a big way. It's far too segmented and busy. I would also try to include some text of what this company does/can offer. For me, this site needs a lot of work to win me over.

There is far too much clutter for an ecommerce site. Halve the number of elements, and then halve it again, and you'll be closer to a good homepage.

Usability needs to be your number 1 priority here.

There's way too much going on here! Too many logos, banners, buttons, etc. I think you need to reevaluate the purpose of the website. What do you want your customers to do when they go to your site? There's way too many choices here. Sometimes less is more!

You may need to move a lot of things around.

1. Move the image thumbnails from the left of the big image to its right or below, because that's where it ordinarily would be
2. Space everything out since everything looks a little cramped.
3. Make why our customers love us box horizontal and put it just above the logos, thus freeing some space in the gallery region.
4. On the second design, remove the / before the names, the users don't really need to see that + maybe make all the names uppercase or lowercase.

Hope that helps, good luck!

Hey,

1-st of all I must say that the design is great. I will start with the footer. The text at the bottom I something I will, as a customer never read ...looks like a lot of information just dropped in there, with no padding on both sides. Maibe you can find a better way to do seo without making your intention so obvious.

Footer grey gradient, I don't think it matches the design also the top one.

The animation on the page is very fast and distracting, also the effect used for transition is not a smooth one.

Register form looks unfinished to me ..doesn't follow the rest of the website.

Inside the shop, navigation with the little arrow is confusing.

Icons are very different style ,they look good but don't follow a pattern.

Anyway that's it for now, I think it has potential just needs a little more work and organisation.

Regards,

MEster

• positioning are good. -Bottom "Send Gifts to Pakistan" area needs clean up (padding) and some understandable color
• Bg color is not matches the design
• font size differs unwanted..
• search box looks odd - make it simple
• line spacing is not uniform
• which shopping cart is using?

page format is good. lot scope to make it great . All the best

Foremost, make certain that the letter-spacing of the navigational links is more spread out. Perhaps even a .5px would be beneficial.

With so much content crunched together, I am having a hard time, focusing on any specific element.

Please resolve this matter immediately.

It looks like this is a site built on Magento, no? First of all, congratulations on taking the first step toward a homepage redesign and increasing conversions rates. Having worked through ecommerce homepage redesigns before, and trying to meet the business needs while creating something right for the customer, I know how tricky it can get.
My initial thoughts: find an alternative to current animated hero image that doesn't require showing thumbnails of all the images on the left. Perhaps something that shows numbers 1, 2, 3, Pause, etc overlaid across the bottom of the image. Consider using the space on the left side for a textual navigation. Shrink the hero image so it does fill the page so much and focus it a bit more on hard to resist offers or special products rather than on broader categories. Drop the family of brands and show best selling products or top reviewed products instead. Drop the SEO category links at the bottom of the page. If you must have a few links, label it "popular products" or "popular searches" and just include a few. Make the search bar bigger and make the go button stand out more - perhaps it could be the pink color.

Hi Galaxy King,

After looking over your design for your website, I really like the colors and how the pic on the left is highlighted as you view it in it's bigger version. Yes, I agree with some of the above statements, such as it does feel a bit cluttered.

There are just a few suggestions that you may want to take into consideration. I would maybe have someone create a new logo for you (if that's possible). There is an awkward white space created between the underline and "Gift Xperts" then the word "Gift" is repeated in your logo which is unnecessary.

I would align "My Cart", "Checkout" and "Currency" to each other. It looks like a mistake rather than a purposeful decision, otherwise make it more distinct through text or place it somewhere else.

Lower the placement of the text "Happy Birthday","New Born", "I Love You" and "Eld Mubarak" in the boxes they are in. The text has some pixellated stair stepping going on with it. Sometimes the pixillation happens if saved as a jpeg several times, made small at first and forced in size to be a bigger pic, uploaded as a pic rather than designated through HTML, or lastly maybe it's the typeface.

Maybe simplify and treat your subtitles the same across the board under "Why Our Customers Love Us". As was previously mentioned Hierarchy is an issue throughout this design. All subtitles should be bigger, bolder or somehow be treated distinctly different from the text it refers to. such as "SHOP" "FOR" "OCCASIONS" (spelt wrong), and "MESSAGES" on your second page.

As the type choice is nice for the title "Send Gifts to Pakistan" I would consider a san serif typeface or something more readable and contrasty for the sub text and lists. I would also, bring the words closer to each other in the title "Send Gifts to Pakistan."

Under Facebook where it says "and Find Friends!"," and be the first to know!" "everyone's talking about us!", " Answers to all your Questions!" These sub text items need to be uniform to each other. Since adding the word "and" to all of those phrases seems a bit much, the "and" needs to come out. Keep the first word capitalized, or all the words, it's up to you. As long as there is consistency. An exclamation point is a yell which sometimes can be taken positively or negatively.

The small text block at the end, desperately needs some color, or more contrast for the title, as well as, all subtitles. Currently it is uninviting and readers may get lost in the long text lines. If it is important enough to present to your customers, maybe consider designating a new page for it in your website with consistent inviting titles, pictures and color.

The website is too cluttered, like others wrote. There is not much spacing between images, which makes it look like if you wanted to stuff as much as you can.

This is not a good way, because it's very distracting and the visitor gets lost quickly. It looks like a website/shop with "everything", which wants to sell me anything that I might want to buy - not a great policy ;)

I would start from a white sheet of paper and note 3-5 things that are really really important to communicate.

Then think how can you communicate in shortest and condensed way. Look, for example, how this guy is creating icons: http://www.cutelittlefactory.com/category/freebies/

(I found his website yesterday) They are quite sophisticated, yet you can resize them to really tiny images and they will still communicate clearly.

This is what you want to achieve ;)

The typography also needs some work, in some areas it's too decorative. But this is not most important now. Good luck!

As with some of the other commenters, the top portion is very busy. Especially the thumbnails on the left.

Everything from the logos down is much clearer.

There are many good things about this site but there is some room for improvement.

The drop down menu has no rollover or active state this is not just a personal preference but on FF latest it was hard to tell if my menu(click)command was working.

I am deeply appreciative that some of the Icon action is repeated in text at the bottom of page -however the text looks somewhat sloppy in contrast to the terrific icon job above and again there was no link rollover state in ff latest.(barely visible underline in black mainly lost).

the css on at least home page is a disaster needs cleaning up large - I do appreciate jury is out on seo and validated material but it just rubs me the wrong way.

If I may suggest the "Family of brands be Introduced through the segment Icons themselves or a separate page listing I don't think they are working below the fold again I see there impact within the segment icon.

The "tool tip"you have at "my cart" and "checkout"(rollover state) could also be used at the left bank of icons where it gets a little muddy.

What I did like the color -bang up job on using pinks logo and tag -mercifully simple and direct right column icon navigation -these are exactly the questions I would have if i where sending gifts abroad.

It's OK...but honestly I think it needs a ton of refinement on the presentation side.

The layout and overall architecture is not bad. But the design/aesthetic element looks like it really needs refined.

Here's a similar project that I think did really well at what you are also trying to accomplish, just for comparison: http://www.conceptfeedback.com/concept/1746/online-kitchenware-shopping-cart-homepage-design/

Overall not bad, just needs some refining is all.

1. for SEO perspective you added lots of links with some keywords in the bottom, but it may irritate the end customers :-(

2. Its hard to find the breathing space its too crowded even the branding also affecting

3. lots of navigation levels, its really jamming. Kindly organised better to avoid the bounce rate

4. The entire right side real estate is wasted because of the "why our customers love us" portion

5. Bottom 4 banners are blending with the rest of the design we have use some alternate color to highlight the banners and the banner text should be placed in the banner itself not the banner bottom

6. Move the social integration portion in the footer element and remove the entire portion like Facebook, signup, press, etc

I dont have to much to add that what others have said. It is way to busy. Try and give it more of a streamlined look.

The first thing you want your customers to see is the navigation. I would try to simplify the page and make the navigation be the main focus.

The saying "Less is more" really applies here. There is a lot of stuff going on that view users will even benefit from. I recommend creating a list of audience priorities and design based on them.

First thing I have to say is, this is BUSY! There is a lot of stuff going on on the first page. I am really not drawn to any certain part of the page. I don't even know where to begin on here.

Tone is down some. Simple is better!

It looks a little busy, yes, but if the layout fits with the expectations of the target market, then it's okay.

If not, then simplification is needed. I would say that you can use the slideshow area to show off the various products available without having the thumbnails next to it. Each slideshow photo can be a link to the products page, or to a page with all the products listed.

All seems to be a promo in the home page. Too much space for brands.

Out of the two id pick the top, but id switch the left and right sides. Most people follow an F shape through a page so a full right side may pull them more to the right and down forcing them to take in the whole page, but even then its hard to tell what the conversion is supposed to be.

The website appears upscale and easy to navigate, but it is too busy. One of those issues where you don't know where to start. I think a few less options on the landing page will help users click into something and move forward.

Try to think what are the main directions you want to guide your users to and design according to them. Now you are trying to take your users everywhere. You have so much stuff of "equal value" now.

There's such a large amount of things going on here. I think the conversion focus was over-fed here. Try to make it so that there's one thing that truly attracts the visitor to the main focus of the site. Make it less busy and I think it'll improve tenfold.

My can not focus on the site

I'm a little confused about this to begin with... are these 2 different versions of the same page or are the 2 screenshots just 2 different pages from your site?

The first image anyway is good... I like the design. The icons on the right are nice. I would keep these.

I would definitely get rid of the brands at the bottom if possible.. I think these are both irrelevant and also distracting. Plus, personally I wouldn't buy from a site that is proud to be associated with Macdonalds or KFC!

As for the second image on here... I'm not sure what this page is trying to acheive, but there is nothing encouraging anyone to click on any of those links, and also the links really need to be broken down into smaller groups, otherwise it is too much clutter for the human eye.

A lot of hard work seems to have gone into the design. However, it is even more difficult to cut out the clutter and think in a simple fashion. While your customers will have varied needs, you don't have to expressly show that you do all of them.

1. Show how it works - who delivers in Pakistan, what kind of special options you have for them etc.

2. Have a drop down list of all the products to choose from. There is no need for icons. You could look at some British and American furniture-makers' websites to see how they do the categorization.

None of this means that you won't do well. But yes, the design could be better.

focus on a small number of categories and a small number of products

Too many images are drawing my attention in different directions. The design is nice, but the center image feels like it takes up so much of the space and making the options/smaller images cramp/crowd on the left.

It just isn't very well laid out. I feel like your "family of brands" is a bit too over-accentuated. Since this may be for a different market than I am (I'm not pakistani), but I don't care about what brands you have, im more interested in finding what I want easily on your site.

that left column feels a bit awkward and misaligned. I think proportionally it is a bit off too.

the color choice is nice - but again, I may not be your market since I am not pakistani. It does work rather well together. .

I would just refocus your goals and the design for the end user - removing clutter and creating a better organization/site map and readjusting the hierarchy and layout on the homepage.