P. Hockley

Logo design

By P. Hockley

   on Jan 19, 2010
9 Reviews1 Vote0 Favorites329 Views

Concept Reviews

  • Metin Ucar

    Metin Ucar

    Rank: 2 Titan

    1476

    • Design: 3
    • Purpose: 1
    • Originality: 3
    • Engagement: 1
    0 Votes
    readability

    Posted on Jan 19, 2010 at 10:35 AM

    Well, to me, it's a pretty good work as a practice. but not in terms of a brand identity. The 3-D look makes really difficult, almost impossible, to read it as "hd" (you used the initials, didn't you?). Plus, imho, 3D approach for brand identities doesn't work, at least nowadays. Go for 2D look and take care of reability.

    good luck.

  • Swarat Ghosh

    Swarat Ghosh

    Rank: 2 Titan

    4866

    • Design: 2
    • Purpose: 4
    • Originality: 2
    • Engagement: 2
    0 Votes
    can't able to read "H"

    Posted on Jan 19, 2010 at 1:02 PM

    though i like the building block

  • Aaran Casey

    Aaran Casey

    Rank: 1 Elite

    22440

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 3
    0 Votes
    I see where the others...

    Posted on Jan 19, 2010 at 2:46 PM

    are coming from, however, I like this, it's not finished but it's quite neat..

    The h isn't complete, and the 'hockleydesign' font at the bottom is pretty dull and boring, I would suggest splitting up hockley and design, and bringing the hd logo inline with hockley, and run the design smaller and stacked.

    God luck

  • Emily Chan

    Emily Chan

    Rank: 5 Advanced

    63

    • Design: 4
    • Purpose: 1
    • Originality: 2
    • Engagement: 2
    0 Votes
    It's okay

    Posted on Jan 19, 2010 at 7:43 PM

    I like it, but I read it more as construction building or something at first rather than web design.

  • Angie

    Angie

    Rank: 1 Elite

    1477

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    0 Votes
    Font used

    Posted on Jan 19, 2010 at 8:05 PM

    I think the illustration is an interesting and nice logo. I would work on they typeface - maybe a blockier one to match the illuatration? And perhaps play with making the illustration stand on its own without the round background. I think it can stand on its own if you play with it a little more. Good start!

  • Alex Nascimento

    Alex Nascimento

    Rank: 5 Advanced

    116

    • Design: 0
    • Purpose: 0
    • Originality: 2
    • Engagement: 0
    0 Votes
    Typography

    Posted on Jan 20, 2010 at 6:36 AM

    The typography are much confuse, and you used fonts so differents.

    I think fonts with rounded borders and fonts with squared borders do not works together.

  • Khoa Nguyen

    Khoa Nguyen

    Rank: 2 Titan

    146

    • Design: 2
    • Purpose: 1
    • Originality: 1
    • Engagement: 3
    0 Votes
    The Type

    Posted on Feb 04, 2010 at 5:48 PM

    Interesting idea so far, I like that the type is interesting. I'm just not sure if its working here quite yet.

    The type feels very out of the box and like a lot of other people said, doesn't read quite yet. I'd also work on the hockley design type. It doesn't feel like a website design company quite yet.

    Hope that helps, good luck.

  • alexandra Marcelo

    alexandra Marcelo

    Rank: 6 Apprentice

    285

    • Design: 2
    • Purpose: 1
    • Originality: 2
    • Engagement: 1
    0 Votes
    logo

    Posted on Apr 12, 2010 at 6:16 PM

    i coudn´t undesrtand what it stands for, if i didn´t have the name for the company

    maybe if you change colors it shows up a bit better

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    -1 Votes
    Not working

    Posted on Jan 19, 2010 at 8:35 AM

    I know you are trying to go for an Esher type of feeling here but I don't think the look is working for a logo. I think you may need to rework this concept.