Website Design for Cater Trading Inc.

The pink looks a little bright compared to the rest of the navigation. I'm not sure green is a good color for this site because of the purpose. Here is something I found: "Warm and hot colors will encourage people to eat more, which translates to revenue. Virtually all logos, advertisements and menus of fast food chains feature these colors, which is no accident. Companies rely on the extensive research that has been done in this field, to get the most for their advertising dollars."

http://www.wisegeek.com/what-are-the-best-colors-for-advertising.htm

I particularly don't like the green or logo. With food and catering I would use warmer colors such as a brown or reds. I think you should also incorporate more serif fonts.

I do thought very much like the three pictures in the middle and how you laid them out.

I agree to some point that the colors could be a bit warmer but I would not break my head too much with it, because Cater Trading is not targeting the end consumer. In general, I think the color mix makes the site not very appealing, the green and the dark pink do not work well together and also the yellow background does not work too well for me. However, what I would definitely change is the description of the food products. Again, you are not speaking to the end consumer and you are not in fine foods and gourmet products, therefore "reviving your taste buds" is a bit far fetched in my opinion, may be you take this up with your client (if you have any influence on this) and suggest to focus on practicality and "easy to make and easy to sell" type of thing. In the end, however, I think it serves your stated purpose, it looks clean and professional.

This to me looks like some sort of IT Website. You need to give this a much more rich look. It needs to be warm and inviting instead of cold and sterile. I'd say that this is a redesign unfortunately. Let me know if you have any questions.