12 Reviews1 Vote0 Favorites545 Views
Concept Reviews
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This looks very good. I really like the colors you've used. They compliment each other and really make each other stand out.
I'm wondering if you should have veins in the red areas - maybe making them pulse as part of the animation. That would pull "nervepainresearch" more than just generic pain.
Nice Job!
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I think the colours do work. But the green writing makes the sentences less legible from a distance because the green and the blue are the same hue, so it gets slightly lost. Perhaps try having all the text in white?
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Jonathan Butko commented:excellent observation! thanks. I was working to create hierarchy with color... so the viewer would focus on the key "terms" and not so mush on the filler... but I agree that it is pushed a bit too far... I'll work on bringing them up a bit.
Thanks for the rev.
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Firstly, the colours work fabulously together. Very bold without being overpowering. The layout is spacious and straightforward and delivers the message with ease. And finally, your choice of font only complements all of that.
Beyond that... I guess I can't say much more.
I know you're not trying to blow anyone away with this and for all intents and purposes, it works. But you could probably make it a tad more interesting somehow. My first thought would be to animate the poor guy, preferably in such a way that highlights the pain areas e.g. trying to write something down, tie a shoe or whatever. I know this might call for measures way beyond your client's budget but I'm just trying to give you an honest review. I think it looks great! But it has the potential to be even better.
Other than that, the starburst is bothering me. It works really well in these separated stills but I can't imagine it'll flow too well with the animation. I'd consider using it to accentuate the pain areas or the call-to-action and product/business name (if one exists).
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Jonathan Butko commented:
Thanks for the rev.
I like what you are thinking with the animation of the character to put them in action... and it's not so much of a budgetary concern but deals more with an issue of timing.
Most likely this will be a 30 sec spot - and since the target demo will skew to the older side, i've found in my experience that the addition of too much animation becomes a distraction to the message... people will stop listening to the voiceover or reading the text (both of which have all the important info) and focus on the movement... to jam all of that into 30 seconds would render it ineffective...
that being said, it's all about balance right!
(I agree that the starburst needs to be toned down)
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This is a good concept and works overall. I like the treatment of the blue background. Some of your typography isn't working the best. I think it's the way you have stacked some of the text. I would think about using real people instead of the white silhouette.
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Nice colors and typography. My only worry is you may try some other graphics for human image. There will be less focus for the graphics then content. Since its a poster try to bring more focus for graphics element.
Anyway nice job. Well done.
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I like it but it just seems like I have seen it before. Make it be more original. Maybe with olors
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It looks pretty good, but it bothers me that the red "pain" areas are showed all on the figure's right side during the zoomed segments and then alternate when you show the whole body shot. I think this probably should be more consistent, but that may be a little nauseating if you have to go back and forth or something. It's probably not a huge deal as most people wouldn't even really notice, but it's just one of those fine details that sometimes are bothersome.
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As usual your project is simply a work of admiration for the rest of us.
The only way this could be better is to have an "alternative" form of pain resolve.
Suspension, anybody?
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This must be tough subject day . Man I think you did what you could we have a clear shot at pain is not OK and maybe we can do something. I don't think the message could be confused and everything is simple and straight forward and it flows forward like you would expect . Good job - my hat is off.
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Great use of colour and typography!
The message is clear and the animations would work well with the silhouette.
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Interesting thought about the veins... but it isn't vein pain and nerves are all over... you have posed an interesting question though... how to show the pain in a more... well... painful way!
thanks for the rev.