Business card design for EDAN Designs

Good use of reverse.

Overall I love the simplicity of this design. The card is clean and concise. The lack of color actually seems to give the card a little more pop.

The one thing that I would change is decreasing the letter spacing on EDAN Designs, although I like the contrasting font, it seems somewhat spaced out.

Hi Ed,

I really like your eD going on.

I would maybe consider bringing in the "rint" a tad closer to the "P" in the word "Print". Then to bring in the "esigns" closer to the "D" in the word "Designs" (on the front of your card). I would maybe bring the word "Designs" closer to that "N" in "EDAN"

On the back side of your card I would change one of the words "design" or add the word "design" when it comes to your descriptive words. Due to consistency my mind wants to read " Design/Development, Design/Production, and (then the repeated element) DESIGN/Strategy" Yet, since that is repeating the word "design" a bit too much, I'm wondering if you just changed one of the "Design" words to a different word and then we could find consistency in the way you have presented the descriptive words? Also, with these particular lines, I would maybe try aligning the words to the left of the "e" in the word "Web" and compare.

Overall, I think It's a nicely designed card.

Its really good to see a simple but effective design ED.

Maybe a splash of color?

There's a lot of really great things about this design that appeal to my personal taste: vertical card, simplicity of layout, restrained typography, elegant symbol, restricted palette etc. But there are a few details that you might like to review.

1. Do you want to known by prospects as ED or EDAN DESIGN? I ask because the symbol is by far the most prominent thing in the layout, but it's not your business name. Your actual business name should be dominant on your business card.

If, as a prospect, the first thing I see is this card, I'm unsure of your identity. I would like to see you incorporate an all caps logotype and symbol together in the reverse area and delete the logotype from the bottom panel. This would also serve to clean up the panel, as at present there is one too many elements there.

With the symbol at a much reduced size, its vertical stroke could then align with the text below, leaving the curve of the E overhanging. A much stronger tension would result.

1. Pay particular attention to the kerning and leading of your text font. It needs to be a little tighter all round. You're emulating the hot metal look, so reference some original typesetting of the 30s and 40s to get the letterspacing just right. The leading btw headings and descriptors could be reduced, so that you've got three clear elements rather than six as it currently appears.

In agreement with Amy, I would change the word DESIGN to perhaps, CONCEPT under the PRINT heading.

1. Make the back of the card vertical as well, with the black panel at bottom. Put the capability text in the reverse panel.

You've got a light, deft touch. Kudos to you.

Hope this helps.

I would align the text blocks the same way instead of having them stick out to the right. I would also keep the font choice the same instead of having two different fonts.

I like the design of the logo. I would also experiment with adding some more padding between the text and the black part of the card.

Is your company name "ed" or "Edan Designs". I think you need to choose one or the other, not both. Also, I would go completely vertical on this one, for front and back. Good start though, just keep working on it.

simple yet nice looking!!