This concept is a new version of an older concept. View Old Version
6 Reviews-4 Votes0 Favorites417 Views
Concept Description
- Website:
- supermumlifecoaching.com/
- Objective:
- Able customer to remember company name in future.
- Target Market:
- Middle or high income urban mums 20 - 45 years.
- Categories:
- graphic design branding logo design
Have listened to the feedback and done a redesign of the logo. Now the design is moving closer to the target customer.
What are you view. All comments welcome.
Previous Versions
Version 1
Concept Reviews
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if you were to see this logo in passing it would be difficult to read. The letter spacing and negative spaces that this logo creates are not enough to immediately recognize the name.
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i suggest you try to use adobe illustrator for this, i can clearly see the uneven texture...
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Garden Book commented:Thanks. The font can be cleaned up we just wanted to quickly post it before we spent to much time on it.
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Like someone else also pointed out, the font you are using makes the word 'supermum' very unreadable. It is also too heavy and overshadows 'life coaching' completely. I would recommend you try a straighter, thinner sans-serif font and review the way you are positioning the sub title.
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Garden Book commented:
Thanks. We want to over shadow the life coaching as the main focus is the supermum part. Most people done know what life coaching is so we want to focus onthe supermum part.
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Has some good potential, but as the other poster stated you need to do something to make the lines more fluid. I also am not a big fan of the 2 colors, I would go with a single color. Overall, I feel that the font itself is good.
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The font reminds me of a logo for candy. I dont think it fits for a coaching comany. But i like it - just not for that kind of a company.
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Garden Book commented:
Thanks for your feed back . I see what you mean about looking like a candy logo. The company is not a conventional coaching company and it aiming for mums who would not consider coaching.
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This logo doesn't look like it fits the purpose. It looks more like a super market or bread company logo. You need to really play off the weight loss and health aspect of it more. Change the colors as well as they don't say weight control to me.
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Garden Book commented:
Thanks. What colour would you recommend? Cannot use blue or pink as these would point to a boy or a girl when seen along side other adverts in the mum's magazines.
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Garden Book commented:
This is not just for weigh control . Its for time & money management then later other aspects of life coaching for mothers. What colour would you recommends? Can't use pink or blue as this would mean a boy or a girl when seen along side others in mum's magazines.
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Nate Hamilton commented:Browns, greens and blues. I know that you can't use blue but in combination with other colors it doesn't necessarily have a masculine feeling.
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