Eduardo F. Dutra

Western & Horse Identity

By Eduardo F. Dutra

   on Dec 22, 2009
9 Reviews2 Votes0 Favorites831 Views

Concept Reviews

  • Na Ji

    Na Ji

    Rank: 3 Superior

    161

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    1 Vote
    the yellow star in white to brown.

    Posted on Dec 22, 2009 at 2:29 PM

    the logo font satisfy theme, but can't say same about the black and white bg.

    why don't you try paper like brown texture in bg.

    • Eduardo F. Dutra
      Eduardo F. Dutra commented:
      Posted: on Dec 22, 2009 at 9:28 PM

      I had done that, but the client specified these colors for me. So I did as he asked ;)

      Thanks for the review!

  • Jamison Hiner

    Jamison Hiner

    Rank: 4 Master

    86

    • Design: 3
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    1 Vote
    The Star?

    Posted on Dec 22, 2009 at 4:16 PM

    I don't mind the font, kerning needs some work, and a little leading. I'm not so sure about what the star has to do with western, except that its in the song for Texas, maybe make the star look more like spurs

    • Sam Gordon
      Sam Gordon commented:
      Posted: on Dec 22, 2009 at 8:13 PM

      At first the star looked like the sun to me, like the "western sun" or how the sun sets in the west. It also reminds me of a spur, which is also western.

    • Eduardo F. Dutra
      Eduardo F. Dutra commented:
      Posted: on Dec 22, 2009 at 9:26 PM

      Jamison Hiner:

      Thanks for the review ;)

      The "star", is a spur indeed, i even based that drawing in a picture taken from the internet ;)

      Thanks for the tips, i'll pay more attention next time :)

      Sam Gordon:

      It's exactly that ;)

      Thanks!

  • Karthikeyan T

    Karthikeyan T

    Rank: 4 Master

    866

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    1 Vote
    nice

    Posted on Dec 22, 2009 at 7:35 PM

    right font and placement i agree, why brown? url in bottom is awkward

    • Eduardo F. Dutra
      Eduardo F. Dutra commented:
      Posted: on Dec 22, 2009 at 9:23 PM

      Thanks for the review =D

      The brown is just to "simulate" a ductape... like those used to seal boxes...

      The url in the tape ( www.westernhorse.com.br ), is not active yet... ;)

  • Swarat Ghosh

    Swarat Ghosh

    Rank: 2 Titan

    4866

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    1 Vote
    not bad start!!

    Posted on Dec 23, 2009 at 5:52 AM

    but its hard to understand the concept though...

    • Eduardo F. Dutra
      Eduardo F. Dutra commented:
      Posted: on Dec 23, 2009 at 8:14 AM

      Is a identity to a fashion company, especialized in country clothing...

      ;)

      Thanks!

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 3
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    1 Vote
    Great work

    Posted on Dec 23, 2009 at 8:07 AM

    This is really well done. The color yellow could be a shade darker, but other than that, fantastic job on this!

  • Michael Moran

    Michael Moran

    Rank: 1 Elite

    397

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 3
    1 Vote
    I dig it

    Posted on Dec 23, 2009 at 11:28 AM

    I like it. Maybe choose a different secondary color to go with the yellow, but overall the typography and star work well together. Well done.

  • Jonathan Butko

    Jonathan Butko

    Rank: 1 Elite

    854

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    1 Vote
    Rough it up a bit

    Posted on Dec 23, 2009 at 1:09 PM

    I really like the way this is headed. The type is well executed and i get a few interpretations from the star form - sheriff's badge, sun, and when combined with the type it looks like a boot spur. I would tighten up the kerning between the W and the E just a tad... it feels like it is sitting just a bit loose... and I would also consider adding some sort of negative space texture to the typography... just a little to rough it up a hair and give it more of a country feel

    • Eduardo F. Dutra
      Eduardo F. Dutra commented:
      Posted: on Dec 23, 2009 at 5:05 PM

      Thanks for the review..

      Yeah, i agree with you, the kerning between W and E, should be a little more tight...

      About texturing the typography...i don't know... maybe this can make the logo better... But i've already finished the logo with the client... =/ Now is a little difficult to change something..

      But i'll probably try it ;)

      Thanks!

  • Dan Allen Pantinople

    Dan Allen Pantinople

    Rank: 2 Titan

    2362

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    1 Vote
    clean and simple

    Posted on Dec 23, 2009 at 9:09 PM

    i like it and the results when embedded in prints looks really great! ^_^

  • Tiffany Gagnon

    Tiffany Gagnon

    Rank: 3 Superior

    1780

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    1 Vote
    Great job

    Posted on Dec 28, 2009 at 3:11 PM

    I love what you've done. I'm just not a big fan of true black. A different hue/shade of black would work a little better, or even a more engaging color. But over all, great job!