Jonathan Butko

Teen / Young Adult Depression Poster

By Jonathan Butko

   on Dec 22, 2009
23 Reviews19 Votes1 Favorite1189 Views

Concept Reviews

  • Na Ji

    Na Ji

    Rank: 3 Superior

    161

    • Design: 5
    • Purpose: 2
    • Originality: 4
    • Engagement: 3
    3 Votes
    gone too far cutting girl head.

    Posted on Dec 22, 2009 at 2:33 PM

    girl don't look sad try liquidify (photoshop god of digital art). bty GREAT POSTER

    • Na Ji
      Na Ji commented:
      Posted: on Dec 22, 2009 at 2:34 PM

      keep it with 1st formatting. taking about the text.

    • Jonathan Butko
      Jonathan Butko commented:
      Posted: on Dec 22, 2009 at 4:45 PM

      Totally agree about the head. Thanks for the review.

  • Philip Meissner

    Philip Meissner

    Rank: 1 Elite

    10

    • Design: 4
    • Purpose: 4
    • Originality: 5
    • Engagement: 4
    2 Votes
    Needs a stronger call to action.

    Posted on Dec 22, 2009 at 9:14 PM

    Strong piece Jon. I would agree with the most of the previous comments. Some thoughts: 1. try bumping the weight of the "keeping you down?" to match the "Is depression" 2. adding some copy above the phone # so responders know what their calling. 3. did you try making the "rust/fire" off her back dark to contrast the light below. it seems my eyes are pulled in two directions. Up to the light and to the headline. Maybe that's good thing?

    Great job! Always pushing the clinical trials envelope!

    • Jonathan Butko
      Jonathan Butko commented:
      Posted: on Dec 22, 2009 at 9:38 PM

      I knew you were going to tell me to bump up that font weight... I kept looking at it thinking what would Phil do and that was on top of the list...

      I think I like the tension created by the two areas of light but I'll give it a go on darkening that up and seeing how it looks...

      Lastly... I feel like your last comment may be mocking me!? Thanks for the review.

  • Metin Ucar

    Metin Ucar

    Rank: 2 Titan

    1476

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    2 Votes
    smoother brush strokes

    Posted on Dec 23, 2009 at 4:03 PM

    I like the 1st version a lot. Because I think placing the question and text horizontally looks much better. Otherwise, as in the second version, it would give the feeling of overdone. Though I like your work a lot, I'd say you must work on the transition between the painted area and girls's hair. Making transition smoother would result in an impressive work.

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    1 Vote
    1st design is very nicely done

    Posted on Dec 23, 2009 at 8:05 AM

    I love the graphics and typography but think you could have picked a better depressed lady. Something that looks a bit more somber and, well, sad. The paragraphs could probably be aligned on the right of the heading as well as the number and website.

  • Shawn Wright

    Shawn Wright

    Rank: 2 Titan

    167

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    1 Vote
    NIce

    Posted on Dec 23, 2009 at 9:39 AM

    I like #1. It's easy to read. For some reason I want that phone number to be a more emphasized. Isn't that the point? To get them to call? I also agree with the whole head thing needs to be a little more subtle. I would also change the the photo as she doesn't seem to have a sad demeanor. Great concept!

    • madhumita sen
      madhumita sen commented:
      Posted: on Dec 23, 2009 at 2:26 PM

      Your background concept is grt. But about the text its look small can't be read.

  • James Wilson

    James Wilson

    Rank: 6 Apprentice

    20

    • Design: 4
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    1 Vote
    More suble transition on girl's head.

    Posted on Dec 22, 2009 at 3:30 PM

    I like it a lot. The mood ring is troubled in this one I see.

    The type is fragile and obviously on a downward trend - good.

    Nice use of the grid and textures.

    I think maybe give her eye some more emphasis so my eye has a starting point. Brightening her face would be counter to the state of mind.

  • Jamison Hiner

    Jamison Hiner

    Rank: 4 Master

    86

    • Design: 4
    • Purpose: 4
    • Originality: 5
    • Engagement: 4
    1 Vote
    Back of head

    Posted on Dec 22, 2009 at 4:28 PM

    I would be depressed to if I didn't have the back of my head....J/K. I like the first one the best the second is hardest to read

    • Jonathan Butko
      Jonathan Butko commented:
      Posted: on Dec 22, 2009 at 4:43 PM

      Ha! Funny, her head is exactly what it is that is bugging me about it!

      Thanks for the review.

  • Drew Watkins

    Drew Watkins

    Rank: 4 Master

    28

    • Design: 5
    • Purpose: 4
    • Originality: 4
    • Engagement: 2
    1 Vote
    Appeal to a wider range of people

    Posted on Dec 25, 2009 at 11:43 PM

    In high school myself, I know that not only goths and emos suffer from depression. In fact I know several cheerleaders who suffer from it. I think that if you made the poster appeal to a wider audience it would work better.

    I really like the design though. It's very original. Try making the contact information bigger and the wording less. When I first looked at it, I would have wanted to just keep going. The design was neat, but uninviting. Also, I know I would want to visit the website more than make a phone call, so try emphasizing that a bit more.

  • Basit Chughtai

    Basit Chughtai

    Rank: 3 Superior

    386

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Head

    Posted on Dec 26, 2009 at 2:41 AM

    Need some modifications on the girl's head, please make some more texture on the left part of her head, because this feather effect isnt looking professional. And i think for the text, u should go with the first text option because its easy to read and understand .. looks professional. :) best of luck

  • Amy Feger

    Amy Feger

    Rank: 1 Elite

    CF Verified professional

    3336

    • Design: 4
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    0 Votes
    Text block to right edge.

    Posted on Dec 26, 2009 at 7:03 AM

    Hi Jonathan,

    I like your color choices here.

    I like the first one the best because It has a more stable feel. Which in turn compliments the message that you are trying to send. That what the words offer is stability for the depression. I also like the first one better so, i don't need to turn my head to read it (which can get tiring and I may lose where I am reading easier that way as well.)

    I feel this may be a great opportunity to add more descriptive words, rather than repeating only a few behind the girl. In turn it will help you reach a few more people who may describe their depression in a different way.

    Last, for the first poster your text blocks feel a bit too far to the right edge. I mainly say this after looking at how close the "I" in "Is" is to the left edge and how close the website listing is to the bottom edge. Maybe also, just a bit more space between the two paragraphs, It's so close, I almost want to read the top two lines as one long line.

    • Amy Feger
      Amy Feger commented:
      Posted: on Dec 26, 2009 at 7:13 AM

      Since you said you really would like the phone number to reach out. Have you tried placing it in the top left corner of your first poster? So, that will be one of the first things the teen will read, reach, and possibly remember. Rather than having them read all the text before hitting the phone number.

      Or maybe adding it among the faded words behind the girl?

  • Kenny Nguyen

    Kenny Nguyen

    Rank: 2 Titan

    94

    • Design: 3
    • Purpose: 2
    • Originality: 4
    • Engagement: 2
    0 Votes
    less abstract

    Posted on Dec 28, 2009 at 3:59 AM

    structure and concept for poster is fine, but would add more tangible objects to to reflect your point. it looks like like a movie poster. there is also too much dead space in the upper left of the poster.

  • Ruben Oliveira

    Ruben Oliveira

    Rank: 3 Superior

    58

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Girl's light/colors

    Posted on Dec 28, 2009 at 9:06 AM

    Very nice concept.

    There is some dead space on the top part.

    I would improve the Girl's face (colors/light), Maybe add some effects?

    Keep the good work.

  • Tiffany Gagnon

    Tiffany Gagnon

    Rank: 3 Superior

    1780

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    A little more somber

    Posted on Dec 28, 2009 at 3:09 PM

    I like the design, but at first I thought it was a rock poster. That said, I think this works perfectly if it is aimed at teenagers. Good job.

  • Alex S

    Alex S

    Rank: 3 Superior

    51

    • Design: 3
    • Purpose: 2
    • Originality: 3
    • Engagement: 3
    0 Votes
    too abstract

    Posted on Dec 28, 2009 at 3:53 PM

    although the colors and use of test and isolated image evoke the concept being sought after here, i think that this pposter concept is lacking. without the words on the page, the viewer would have no idea what the purpose of this image was, or what was going on.

  • Scott Purcell

    Scott Purcell

    Rank: 1 Elite

    249

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 3
    0 Votes
    i wouldn't change too much

    Posted on Dec 28, 2009 at 6:25 PM

    First, i like the first design the best. The horizontal text is readable to me. I don't think i have too much of a problem with the head/background transition - seems to be physically pushing her head down.

    On the second design, I think the biggest challenge for me is that I the purpose wasn't not quickly clear. I had to really hunt for what it was about. It might help if the "keeping you down" part was grouped better with "is depression".

    Overall, it seems like it would attract your target.

  • kanagarathinam ganeshkumar

    kanagarathinam ganeshkumar

    Rank: 4 Master

    27

    • Design: 4
    • Purpose: 4
    • Originality: 5
    • Engagement: 4
    0 Votes

    supperbb!!!

    very nice font selection.

    Both of them are very nice

  • Richard Banfield

    Richard Banfield

    Rank: 1 Elite

    461

    • Design: 5
    • Purpose: 4
    • Originality: 5
    • Engagement: 4
    0 Votes
    Stronger call to action

    Posted on Dec 29, 2009 at 1:40 PM

    I love this design but the call to cation needs to be stronger. If this is a poster to get teens to call or go online for help then there needs to be a powerful call to action. There is ample research to prove that a statement like "call us right now for help" is significantly more powerful than just a number or web address.

  • Yair Mor

    Yair Mor

    Rank: 2 Titan

    285

    • Design: 5
    • Purpose: 3
    • Originality: 4
    • Engagement: 5
    0 Votes
    She doesn't look depressed

    Posted on Dec 30, 2009 at 12:40 PM

    I like that first poster a lot. It has awesome dynamics and the colors really fit. The composition works great here. I wish the girl would look a bit more troubled, though.

    The second poster isn't working as well as the first one.

    This is a fantastic job!

  • Mark Demel

    Mark Demel

    Rank: 4 Master

    71

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    Adjust hair

    Posted on Dec 30, 2009 at 7:19 PM

    Overall really like it. There's a really wonderful subtlety in her face if you take it in for a moment - you chose not to go stereotype, which speaks to those in various stages of depression.

    However, if you're looking at this walking by (rather than reviewing the concept) the initial feel is that she's almost smiling, which I think is due precisely to the lock of hair falling over her face. The strong vertical creates a smile where there isn't one.

    I'd ask the question about who your audience is. "Depressed people" isn't specific enough. Hiding depressed people? Those on the verge of ending their lives? Who are you trying to reach?

    If you're looking for action on the viewer's part I'd look for stronger headline..."Is depression keeping you down" is restating teh image... what about something actionable? "End it. (the depression)" Why should they do this? What's in it for them?

  • Adam Goodenough

    Adam Goodenough

    Rank: 7 Student

    89

    • Design: 5
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    0 Votes
    First Poster

    Posted on Dec 22, 2009 at 5:11 PM

    The second layout does fit together better, but it's a lot harder to read.

  • Karthikeyan T

    Karthikeyan T

    Rank: 4 Master

    863

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    good work

    Posted on Dec 22, 2009 at 7:45 PM

    font and background works are good

    make call no/url bigger

  • Swarat Ghosh

    Swarat Ghosh

    Rank: 2 Titan

    4866

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    2nd one is very nice!!

    Posted on Dec 23, 2009 at 5:50 AM

    nothing too alter!!

  • Demetrio Viviani

    Demetrio Viviani

    Rank: 6 Apprentice

    77

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    0 Votes
    the purple

    Posted on Dec 24, 2009 at 7:14 PM

    Her face is not shaded properly. not seen the writing

    for the rest great! compliments