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Concept Reviews
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I think its basically been said, but watch some of the kerning, and also when designing logos you have to think about where it will be used. If its just on a website then using the graphic of smoke works alright. But as soon as it goes into print the smoke is going to die. Also if its viewed as a small icon (perhaps a favicon) then the smoke won't view very well. Designing logos in black and white is how I learned to do it, though many now use all sorts of gradients and stuff so who knows.
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You are mixing a realistic style and an animated style here. Usually that's not a good thing to do. I would go the animated route and just animate the smoke. Cutting the head like you have here, makes me wonder why the head is cut. Try not cutting the head and see what you can come up with here. The tagline also doesn't quite work currently. Try extending it under both words. Good start, keep working with it.
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Kevin Tomasic commented:The consensus seems to be that the head is not working at all. That's totally fine with me as I was just messing around at first. I just wanted to get an idea I had in my head on screen to see what kind of reactions I get. I'll try a slightly different approach.
What is it about the tag that doesn't work? I actually thought it was quite clever (I guess that shows how much I know). The thought process I had when thinking of a tag was to put in as few words as possible what I do for "you" (your company), but word it in a way that makes it sound ... you know, cool.
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Nate Hamilton commented:There is nothing wrong with the tagline but here are a few thoughts:
What I was originally thinking about when I mentioned the tag was more the placement then anything. It doesn't quite look right where it is.
The tagline should probably be written like this "Your brand, UNLEASHED". Notice the comma instead of the period
Lastly, I don't think the tagline speaks into the imagery used in the logo. I would use something that speaks to why you have smoke coming off the head, make sense?
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Kevin Tomasic commented:
I tried placing the tag in a few other places but it didn't look right to me, I'll keep working at it.
The idea for the punctuation came from AT&T's tag "your world. delivered." but I like the way you have it also.
You have a good point. I might end up changing the smoke to something else, so lets see what I can come up with.
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Fix your kerning, notice the space between the K and the e? also the vand H are too close, just set teh type right.
Also, orange is the color most associated with creativity, however, you might want to go duotone and introduce a second color, perhaps in the gradient,
Lastly, your tag line should be lowercase, Maybe save the uppercase on the word UNLEASED so it emphasizes the word.
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Kevin Tomasic commented:
You're right about the kerning, I just haven't gotten around to it yet.
Orange is actually one of my last choices specifically for that reason. I prefer not to be like everyone else.
Good idea about the tag, I'll change it.
Thanks!
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From left to right Brilliant -spoiled The Tag line art work leaves a lot to be desired the steaming head is brilliant.
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Kevin Tomasic commented:
This doesn't tell me too much, can you please elaborate on your thoughts about the tag? What would you suggest?
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Robert Tipping commented:"your brand unleashed"- lower case all (#948A89) or lighter "brandtastic" "power brand inferno" "the art of visibility" "identity complete"
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Robert Tipping commented:
I kinda liked "Born Identity" but I thought I may have got **tch slapped.
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how will this smoke print?
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OK, this may sound really really weird. But your logo looks really good, minus the head and smoke. The font you've used and the colors selected is really creating a sophisticated and creative attitude.
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the concept isnt bad, but since the rest of the logo is "drawn" i would not use real looking smoke. i would make that drawn as well.
