Logo for a Brazilian Inn - Mandarina

but.... as a logo will these stand up to standard torture? the one I always have problems with is reduced and faxable ?with that in mind I think 2 also works better.

One cant help symbolism and stereo typing in most societies open prejudice is disallowed but in advertising triggers rule - The lotus position does not represent R&R to some- the hammock is a safer bet.

"The name translated is Madarin Inn (female one). \" I don't know if this matters but neither come across feminine to me ? perhaps the illustration should reflect a feminine spa past time/service of which i am hopelessly not in touch with. A tanning ray perhaps or a glammed up mud pack ......a female upper torso in water .steamy water.

The first concept is the strongest and will work for your purposes. The stacking and spacing of the words bothers me a bit. Maybe try messing some more with the kerning. The colors are also bothering me a bit. There dark browns, light browns, tans and yellows. The color differences are also very slight. Try using one or two colors that differ quite a bit.

first concept looks cool... i like the design and the color combination. but the human figure is not near to the customers requirement. it is an relax posture , but not very near to the nature of business of your customer...

second concept is very near to beach and relax.. but personally i didn't like the color combination's.

I agree that zen is relaxing, but a Tibetan practice in relation to a Brazilian Inn may not have been what the client was looking for.

The second logo does look more generic but it also has vacation tradition going for it.

Now the lettering does bother me a little bit. Using the same typeface at three different sizes gives the text three different visual weights. A trick an old teacher showed me was to stroke the glyphs with a thin outline, usually a fraction of a point, to make smaller letters look as heavy as the larger ones.

Just be glad they didn't ask you to add in thong imagery. :P

As a couple people have already mentioned, i think a big thing you need to think about here is how the logo will scale.

I like the general look & feel of your first concept, it has more of a luxury to it than the 2nd one, looks more high-end. You may want to consider putting more focus on a refines typographical treatment and then bring in just a few of those swirly accents -- but in a more sparing way.

Look at some of these logos: http://www.escalamidtown.com http://lauramarchbanks.com

feels like a lot of stock vectors?

Good design. The color scheme almost works for me. You might darken the darkest green a hue to make it less olive and more tropical- pull some of the yellow out. The text is almost an afterthought and not readable at all. The balance is interesting and if you could make it legible it would work better. Possibly tie in some flourish from above to cross the A's. They just throw me off. Nice shot as far as the concept and what you are wanting to convey, also appropriate to the business type. You are on the right track here.