Matt Clark

Start-Up Brand Identity

By Matt Clark

   on Dec 02, 2009
6 Reviews0 Votes0 Favorites503 Views

Concept Reviews

  • Marcus Stringer

    Marcus Stringer

    Rank: 4 Master

    147

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    1 Vote
    Logo Splat

    Posted on Dec 02, 2009 at 6:50 PM

    Agreed Logo looks blury...

    My vote goes towards the First one Wallart Gallery...

    "Oh, nice painting, where did you get it from?"

    "Oh that old thing? I got it from WALLART GALLERY"

    Sounds alot better

    • Karolis Versockas
      Posted: on Dec 02, 2009 at 6:58 PM

      Definitely not form "I got it from WALLART WEARHOUSE in local supermarket" :)

    • Matt Clark
      Matt Clark commented:
      Posted: on Dec 02, 2009 at 7:29 PM

      Thanks Marcus,

      I think I agree with you both in terms of the name, certainly portrays quality and individuality more clearly!

  • Vinicius Machado

    Vinicius Machado

    Rank: 2 Titan

    688

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    It reminds me "wall mart"

    Posted on Dec 02, 2009 at 7:38 PM

    I think that the way you choose the fonts reminds me of WallMart old logo. I like more the third logo, with the orange square.

    Maybe if you try a different font in the "art"... I'm just thinking...

  • Miro

    Miro

    Rank: 2 Titan

    3658

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    You are going in the right direction

    Posted on Dec 02, 2009 at 9:49 PM

    Almost everything that I was going to say is already mentioned by the others, so I only say: try different typefaces, this one makes the logo look unfinished.

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    2d concept is the best

    Posted on Dec 03, 2009 at 7:13 AM

    I like the concept that is 2d. I like the colors you have chosen and the font. The square with the paint splatter is blurry and looks a little like a gun shot going through the square. I would try and redo the square to look a little more elegant.

  • Dan Allen Pantinople

    Dan Allen Pantinople

    Rank: 2 Titan

    2362

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    3rd one!

    Posted on Dec 20, 2009 at 6:34 PM

    i think it is the best....since when you turn it to black and white it would still be ok...unlike your first one which is the frame to be very detailed...it would like like just a square wthout the color

  • Karolis Versockas

    Karolis Versockas

    Rank: 2 Titan

    233

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 3
    0 Votes
    The actual LOGO in square

    Posted on Dec 02, 2009 at 6:30 PM

    I like WALLART GALLERY because it's the meaning of more unique and not of many. Warehouse is like ohh, we have many of those.(if you understood my point here)

    Change that blurry splat in square, because it look so unprofessional don't say it is not vector too?

    But over all I find it attractive, but not outstanding though.

    • Matt Clark
      Matt Clark commented:
      Posted: on Dec 02, 2009 at 6:47 PM

      Thanks Karolis,

      This is just a concept at the moment which is why the splodge looks fuzy.

      Do you have any feedback of how the logo could be improved - to become more aesthetic, to better communicate the brand?

    • Karolis Versockas
      Posted: on Dec 02, 2009 at 7:02 PM

      I would try those things:

      Actual paint brush, maybe with splat. A corner of frame rotated in 45 degrees (could be vintage style)

      Maybe some rotated rectangles (like paintings on wall effect in an actual gallery)

      Try it!

    • Matt Clark
      Matt Clark commented:
      Posted: on Dec 02, 2009 at 7:25 PM

      Interesting... Ive attached a couple of designs around your idea, will continue to work on it.

      Let me know what you think!

    • Karolis Versockas
      Posted: on Dec 02, 2009 at 7:44 PM

      yeah but that's not exactly what i meant, do not use photo, make it one-color, try to add to square.