Logo Etnomark

Very neat logo, I like the styling. Though I would make it a little more simple. So get rid of the gradient and just fill the rounded square with solid blue and the "," just solid white.

Curious about the new redesign :-p...

Interesting Idea but the background to me feels a bit weird first look at the logo I liked it, but when I started to look at it in more detail it comes to notice that it seems like the image of the "," is good but the background tells a different story, richness. If I can find an example I will post it as a comment.

I can not explain this so I made a picture, how about doing it like this: http://i50.tinypic.com/339k6ww.jpg

I visualize the colors you used more for technology, business or marketing in general. The "Etnography" aspect seems to me like a variety of different tones.. (hot colors/neutral maybe?) because it needs to be distinguished from the others. I loved the "quote" idea. Congratulations :)

but i think i have seen this so many times with the quotations and i don't know if they really suit what they do.

Blue is overly used in Marketing and communications. Can you try with different colors

From most of the posts, I can see that the gradient is disliked. Why don't you try making the gradient a bit less harsh by using a curve.

Eg, apply a layer on top the same but slightly faded and then cut out a smooth curve using an oval and then u have a nice gradient.

Just a thought. Like the principle though. Quite iphoney

Sorry for being blunt but I think you need to start from scratch with the blue square. I agree with shabbir ... blue IS overused in that industry (so is orange). Try a different color, radial gradient and rotate the square 30 - 45 degrees.

Overall, this is a very friendly logo. The rounded quality of the typeface indicates a company that is human-centered and approachable. Ditto for the lowercase letters in the second line. The icon seems a bit off though. The color and simple-quality are great, but I think the gradient is not terribly appropriate. Also, the negative space created by the quotation marks is awkward. I do not recommend going more symmetrical (too static), but definitely address the negative space.

It looks like a start for a good logo.

I do think it needs to be pushed further - the placement in the rounded square with the gradient looks more default than intentional to me.

I think it stays at the initial stage of "quotation marks + Etnomark" and it needs something extra to make it stand out. One example of where quotation marks are used cleverly can be found here : http://creattica.com/logos/talkmore/2320

I like that the marks start to look like two people facing each other - maybe this can be pushed further? Just an idea.

I think you have a great subject matter, dealing with anthropology and different cultures and you need to have more fun with it :)

Leave the quotes outside of the box. Make the quotes the blue color. I like the text you used for ETNOMARK. I think the subheading gets a little lost but still doesn't look bad.

I agree with Sufian Hassan, my feeling about the logo was like the same.

Its a great design only i would change the blue gradient, just don't look right, also you could add a small 'quotation marks' on either side of the writing, might look good but not sure, you should create a few variations and post it for us to review.

nice design.

I like the typography you used, but I think that the logo is a little bit lost. I think that the gradient isn't good enough... Maybe if the quotes were out of the square and colored in blue (with gradient) should be good...

The dark gradient you have over the top, I would personally get rid of that - why is there? Also don't like the way the "speech marks" (im assuming thats what they are?) line up.

But the idea isn't a bad one.