This concept is a new version of an older concept. View Old Version
13 Reviews7 Votes1 Favorite459 Views
Concept Description
- Website:
- informationhighwayman.com/
- Objective:
- Landing page which converts & showcases my skills
- Target Market:
- Design & copywriting clients, other designers
- Categories:
- web design / branding, web design, copywriting
This is the second version of the landing page design for my website, informationhighwayman.com.
I'm a freelance designer and copywriter, and the design is intended to both be an effective landing page in its own right, while also providing an exemplar of my design and copywriting skills. In that vein, I've tried to distill my style into the design in every regard. I'm something of a minimalist as regards layout, and I love to use textures and typography to create a strong visual effect.
I've uploaded a couple of different resolution images to give a better idea of how the page resizes.
Previous Versions
Version 1
Concept has received the needed feedback and has been closed by the user.
Concept Reviews
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Looks beautifully crafted.
I don't like reading text that scrolls vertically. Takes too much effort twisting my head sideways. When text is vertical, I don't bother reading it. So your element loses all its communicative purpose.
"And you know what else is? Words." That sounds sort-of weird.
"But I could." Blow someone's head right off, or deliver a monologue? lol.
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I actually really like the concept artistically, but in terms of getting someone to read it to the end - its a bit soft - one would have to be motivated to get there. I also noticed that there is no portfolio and this is the first thing I always look for as this is the 'proof' of what you are saying.
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D Bnonn Tennant commented:Hey Urszula, could you elaborate on what you mean by "soft"?
As regards the portfolio, that's under the "work" section; not on the landing page itself. Were you expecting it on the landing page, or is the "work" title not obvious enough? I have thought of changing it to "portfolio", but opted for "work" as that section contains more than just a pure portfolio.
Thanks for your comments.
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Urszula Richards commented:Hi Bnonn, What I meant by soft i think is also described by Robert below - clever and arty, but unless this is your target audience, they may miss the message. I have had to revamp a lot of my approach in my site to not 'talk to the converted' but engage those who need to know why they need me. Re the Work link - that was my omission, however because you have 'Hire Me' at the bottom, without clicking on it, i could think that this was more about getting you to work for me rather than a portfolio. However I'm sure thats just me and others would click to see a portfolio there
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Oodles of eye candy here great colors and creativity to spare ........ but the message is going way over my head and I know I'm not the only dummy in the cloud.
how about a feature box with your ideas dummied down for the rest of us ?...think of it as plan b we spend money to.
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Everything about the design is excellent - clean layout, beautiful type treatment and textures.
I don't have a problem with the ribbon being vertical because book spines are just like that. :)
Looking forward to the rest of the pages and the coded version!
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I understand the message you want to convey through the typography / gun image... still, it leaves me with a bitter taste. The first thing that grabs my attention IS the gun, and even though this gets distilled by your words, the primary (bad) feeling stays as a background and makes me want to leave the page.
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D Bnonn Tennant commented:
Hey Caro. I know that some people do have a negative association with guns, and I can understand that. But to be honest, those people aren't the kind of clients I tend toward. The persona I'm aiming at is a little more aggressive than that. I'd go so far as to say that a persona that can't offend anyone is a persona that can't inspire real loyalty in anyone either. But maybe I've been reading too much of Naomi Dunford's stuff (:
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I think there is a slight problems with the images now, you have three different images (logo, spade, gun) that are not aligned in any way. Either I would try to align them some way, or turn the logo 90 degrees and use it as a stripe under the spade like you had in your last version.
There is something wrong with the "design" g.
Your style is superb, I love it.
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when the first time i see the layout, in my eyes look on 3 part, the left with the information highway the center "you can get..." and the right side the gun. Maybe the red color is dominant.
The text on the left and the right side maybe not vertical cause i'm not comfort when i reading the text. The background style is cool.
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nothing to change
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My heart skips a beat - either from the design or form the gun pointed at my forehead. Not sure.
I really LOVE the look of this concept and, although I would probably agree with other people that the body text isn't as easily read through as it probably should be, I would also say that the layout invites me to read on to the end more than I expected it would. Did you get that run-on? Hope so.
If there's a way to make the body text just a bit more inviting to read, it would work.
Beautiful.
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I love the design and the copy!
Only concern is tho I like the name of your site on it's side and it matches the gun...i would want your name to be more clear so I know where I am.
I'm not crazy about the opening tagline you can get more with a kind word and design and i don't think squeezing the u in design works at all. looks like a mistake and just isn't working.
maybe try reversing it...putting the opening "the dashing and debonair.." in the big type and the big type in the smaller opening type.
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You headline is talking about a kind word and then you have a gun on the side. This doesn't make a lot of sense to me. Maybe I'm understanding the concept but that means I'm not the only one.
I do like your typography though.
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The overall look is pleasing but closer inspection left me confused.
Are you a highway man? An ace? A cowboy? Maybe a Renaissance man? There are a lot of great ideas here, but the combination of all of them together is pretty confusing!
I think you have a great visual style but you have to step back from the aesthetics for a moment and think out your concept carefully.
You seem to be going for an aggressive image but the typography is so delicate and then you have that gun there with words I can't decipher...
I personally really love your domain name. I would have liked the highway idea to be more prominent in the design, but that is just my taste.
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I do think that you should use he Information Highway banner under the logo in the center... For the rest, I think it's great...
Thanks for your comments. When you refer to the vertically-oriented text, are you talking about the hanging banner on the left hand side, or the text of which the Magnum image is comprised? Because I never really intended for anyone to read the latter (: