Fat Astronaut Productions logo

Objective: Combining childish + professional
Added on Nov 18, 2009 at 4:01 PM

This is an imaginary company, which is a production company as you can see. The production company makes kid's shows, and yet the logo needs to stay professional. I didnt put any colours to keep it professional, but yet the name, and the font + the positioning of the astronaut make it a little childish. My main concern is the combination of professional and childish, together, and the overall look of the logo. This has been made 100% using photoshop's pen tool. Thanks! for whoever can't see the logo: alt text Link: http://up189.siz.co.il/up2/zdn2egwoczmz.png

Concept Media:

Concept Reviews

  • Kevin Williamson
    Reputation: 91
    I might try a cleaner font

    Overall very nice. I might consider using a very clean, simple, light font like avenir light or something like that which would echo the clean lines of the astronaut vector art. I think you get a kidsy feel just from the artwork.

    Is there a particular reason for it to be an imaginary company? Just building up your portfolio? If so, I would suggest doing work for real companies even if it is pro bono. It is much tougher and much more educational to do work with and for real clients.

      Posted: on Nov 18, 2009 at 4:09 PM
      • Design: 3
      • Purpose: 1
      • Originality: 3
      • Engagement: 3
      • I am doing for real companies, just doing some imaginary stuff so I dont get rusty, I am training myself. Thank you for your comment!

        Although, why did you rank the purpose as 1? I think the idea was passed out very well.

        About the suggestion on the font, I will be trying it, thank you.

        Posted: on Nov 18, 2009 at 4:26 PM
      • The one on purpose was just because it did not really have a purpose. As a fictional job there is no demographic, no client to approve, no set of objectives. It wasn't a negative, just a reflection of it being a hypothetical job.

        Posted: on Nov 18, 2009 at 5:41 PM
    • Miro
      Reputation: 2598
      typeface

      I am thinking the same as Kevin about the typeface, no need for it to be so childish. The astronaut drawing looks good and I think it will look even better when you add colors to it.

        Posted: on Nov 18, 2009 at 6:54 PM
        • Design: 3
        • Purpose: 3
        • Originality: 3
        • Engagement: 3

        This review has no comments.

      • Nate Hamilton
        Reputation: 7447
        Awesome

        I LOVE the astronaut! The font and stacking is where this logo starts falling apart. I would try some different fonts and stacking methods. Good start!

          Posted: on Nov 19, 2009 at 7:54 AM
          • Design: 2
          • Purpose: 3
          • Originality: 3
          • Engagement: 3

          This review has no comments.

        • Mark Lundy
          Reputation: 59
          graphic

          Seems way too busy, font could also be better.

            Posted: on Nov 19, 2009 at 9:45 AM
            • Design: 2
            • Purpose: 3
            • Originality: 4
            • Engagement: 2

            This review has no comments.

          • Lucky FishMedia
            Reputation: 88
            Font

            I really like the logo, I love the little circles for the hands and feet. I don't care for the font used very much though . Maybe something a bit more "space oriented looking" or "sleeker". Very cool logo, I really like it!

              Posted: on Nov 19, 2009 at 9:55 AM
              • Design: 5
              • Purpose: 4
              • Originality: 5
              • Engagement: 5

              This review has no comments.

            • Alpis Design
              Reputation: 141
              u got a good idea

              But I think u might try another font and if u want add some color to it....

                Posted: on Nov 19, 2009 at 11:03 AM
                • Design: 4
                • Purpose: 4
                • Originality: 4
                • Engagement: 4

                This review has no comments.

              • Fenson Jeremy
                Reputation: 201
                change the typeface

                I think the mark is great but probably you could change the typeface to a less childish one like an adult handwriting rather than a child's.

                  Posted: on Nov 19, 2009 at 4:02 PM
                  • Design: 3
                  • Purpose: 3
                  • Originality: 4
                  • Engagement: 4

                  This review has no comments.

                • gia josie
                  Reputation: 433
                  really nice but..

                  you got the idea of the astronaut, but i don't get the "click", what the meaning of that logo? not clear enough. The typo is too "playing", not have a characteristic and related with the logo

                    Posted: on Nov 23, 2009 at 10:34 PM
                    • Design: 5
                    • Purpose: 2
                    • Originality: 4
                    • Engagement: 2

                    This review has no comments.

                  • Riady Santoso
                    Reputation: 453
                    Simpler typeface

                    I like the cubby astronout :) It looks cute - if it's accompanied by simplre typeface or even - fat typeface, it might go hand in hand and becomes good friends :)

                      Posted: on Nov 25, 2009 at 1:59 AM
                      • Design: 4
                      • Purpose: 3
                      • Originality: 4
                      • Engagement: 4

                      This review has no comments.

                    • Newbird Design
                      Reputation: 859
                      lol

                      i think the mark could be improved with cleaner more flowing lines... but its pretty funny.

                        Posted: on Nov 26, 2009 at 8:59 PM
                        • Design: 3
                        • Purpose: 3
                        • Originality: 4
                        • Engagement: 3

                        This review has no comments.

                      • Kevin Tomasic
                        Reputation: 271
                        Stay Puffed!

                        Its the Stay Puffed Marshmallow Man ... in space! :)

                        I actually like the font a lot. It adds character to your company and I think that's what you're going for. I might try "fattening" up the font a bit, see how that looks, but it might not contrast well with the astronaut.

                          Posted: on Nov 28, 2009 at 5:19 PM
                          • Design: 4
                          • Purpose: 4
                          • Originality: 5
                          • Engagement: 5

                          This review has no comments.