
This concept is a new version of an older concept. View Old Version

This concept is a new version of an older concept. View Old Version
the design is nice but you are emphasizing the wrong elements in design for marketing.
bring the VALUE PROP out front and supress that attitude text about we are obsessed, blah blah.
you are going the right direction with the attitude of the site given your audience. But you need to organize elements a little better to bring out what's important-- WHAT IS THIS THING? that is most important - NOT ATTITUDE TEXT. We don't have context with your tagline because of where its placed. nav is not clear cause its under tagline.
try to reorganize these elements a bit
try putting logo up in left hand side with tagline under it. Then put that attitude banner under that.
the other problem is that tagline about respected brands using zexsports to grow their brand.
Your primary audience is who? sports enthusiasts looking for sports events right?
you would delete that stuff about brands using it to grow their brand. Advertisers don't care about that. They automatically would understand if you have a following that they would want to contact you for sponsor stuff or advertising. You don't need to have that in there. it dirties up the page with text as well. Clean that up and make it clear who this site is for.
how will I know its for me? who is me?
its getting there.
remember people here comment on design- WHICH LOOKS COOL. They do not understand landing page conversion and the objective of the page. Your objective with this page is for signups so you need to make it real clear in 3sec where am I, what can I do here, why should I stay.
its getting there.
make navigation quicker to grasp where its at.
your challenge is to have 1 entry for return users to use the calendar and the other for new users to use the system and know what it is.
I wouldn't have to search click here. I would have the actual box right there to search.
Thank you so much for taking time to really address my mock up. It means A LOT and helps tremendously.
Navigation - The sports you mean? That's not navigation. That is the sports we cover inside our database. They aren't clickable. Its not an ad/sponsor business model. The site is targeted toward brands, not consumers. It's for brands to use our detailed event database to market their brands. I am not looking for high consumer traffic, but rather for brands to trust the site to check out the calendar database and subscribe when they see the quality detailed event information. So I think that would alter your feedback a bit. Right?
Sorry Steven to tag on to your post here.
So, to the core of the issue... I don't see your value proposition anywhere. HOW do you help grow their brands? Through marketing? design?
Granted, I'm not in your world so I'm maybe a little ignorant here, but connect the dots more for people.
Am I missing something? Talk to me goose! :)
It's to the right in the serach by. It's good to call it like it is. I want this to be for all brands, not just in action sports to tap into youth culture. I should probably add "depend on ZexSports EVENT INFORMATION" Does that make it more clear? Basically ZexSports is the only company with every event in action sports. Additionally we have each event broken down by important components; athletes, sponsors, etc. So a alcohol company looking to gain brand exposure would want to know what other alcohol companies are sponsoring what, what event are going on, and connect with event producers to create biz dev deals. With access to the calendar you can find all events as soon as they are created with a subscription cost. Consumers on the other hand are able to receive a daily email with events in their area for that day and the next day. But don't get broken down info, just date , name of event and time and also nothing happening in the future. Just that 48 hour period.
Wow, I love it! Tagline is clear and so is everything else. Oh, now I noticed one little thing, move the submit button a bit to the right so that it aligns with the name & email -boxes. Good work!!
Oh perfect! Thanks. I didn't catch that. i see a bullet is missing in the sports section. i also thought to make flush right the sports line to create some space.
I would add some of the big brands that are linked with the site, it gives it alot more credability.
I was going to say i needs an image on the content area, but the video will be that, lol.
You have 'follow us' on the footer, but then you have all the logo's on the bottom right, i would either move that text over to the logos or get rid of it all together.
I love the use of the large text on the banner, although where is the company logo? I didn't know it was Zex Sports until i looked at the URL.
Its a nice design though.
Oh shit! you're right. Ha!!! we forgot the logo. Thanks! Also yea. Totally agree about the brand logos we work with. I am thinking to save space add those as a photo place holder on the video player.
also align ur submit btn as Miro said with the input boxes from left!! rest is nice..!!
i really love the type but the navigation is lost, i feel its kinda tucked away between too much text.
One thing...the "search by" thing...is that going to be a drop-down? Or is that just informational?
I don't know if that'll be clickable, but I was a tad confused about that one part...but that's really it.
I think the addition of the banner explaining what the site is...great addition.
I know this is just a mockup, but didn't you have information "buckets" at the bottom of the page in a previous version? Quick links to headlines etc.
I think that would still work here if you wanted to bring those back.
The "Search Calendar" Click button will take you to the calendar database that has extensive features. The lower boxes on previous mock ups are now going to be there own pages. It seemed there was too much info on the homepage before. Like too many options that people wouldn't know why they are there. Does that make sense?
You can add some of your partner's logos who depends on ZexSports to grow their brands !
Totally, what I was thinking is we would have the brand logos we already work with on a photo place holder in the video player to save space.
I like it, it's consistent and fits together. The banner which says "we are obsessed/love sports" is the strongest thing here, because it's funny, bold and well designed. But I understand that the thing below (a little bit wider than the rest) is the calendar link where people should click to check it out? So I would make it maybe even more prominent, but with less text. For example, give it a red background and leave only "1st Comprehensive calendar of Action Sport Events", which would be aligned to the arrows. And nothing else in this banner. You can write descriptions in the box next to the video, or even below it. I would remove any other unnecessary texts/buttons/links. Simple things work better :)
You mean the sports? Those weren't intended to be clickable, Hmmm. You think they should be?
I think there is some pattern here with your issue.
You are focusing on design and not hitting the key points of what is this thing and how can I use it.
Its just not clear enough. If you follow what I gave you and just try it see what people say. You need to give us CONTEXT so we know if this thing is for us or not. I'm a brand strategist and I would be your customer and I have no idea what this thing is in all honesty.
I thought it was a sports calendar of events for sports people.
here are some examples of clear value proposition sites: http://99designs.com/ http://www.mediafire.com
Notice the themes here. The designs are not overpowering the communication and value proposition. I know in 3 secs if this is for me or not.
Get away from that banner thing. Its not helping. Design for the audience its intended for. Brand people like me could care less about that banner thing you have and if its cute or snazzy or whatever. We want to know what the heck it is and how I can benefit from it and why I should bother.
What is the VALUE here. Focus design around VALUE not DESIGN for design sake to make it pretty. You are not marketing to designers. Brand people are advertisers and if you have an unclear message we go nuts and get upset cause we deal with that in our jobs. Make it clear what you are selling and you will win us over. what are the key points to this thing and what I can do with it and why I should even care to hit the search bar?
I can tell you now that banner is just killing your focus. Why focus on that? What value does it give me to understand your value to me with a sports calendar? if you are offering the EVENTBRITE of SPORTS events than be that and make it clear and make it quick.
don't give me a bunch of directions or try to tell me in your comments where stuff is at. If I cannot find it without your explanations then that is the problem.
Totally agree with everything you are saying. It should all be auto intuitive. I am a big fan of Jason Fried and did look at http://basecamphq.com/ templates to get this far with my visual communication. I will think about your notes and continue to work on it. Much appreciation. thanks for being blunt and direct about it all. That's the only way to improve. Will keep you posted.
I think you keep trying to take this in way too many different directions. I liked this two version back but feel like you have taking this in a completely different direction. I think you are leaning towards a design that is far to busy. I wouldn't use a photo background here, it needs to be extremely simple and subtle.
First the top seems too muted and the bottom seems to loud, I think if you combine elements of the two and work in some of the blue you've got a winner. I like the two different background images on each side in the bottom image also.
The main site navigation needs some clarification like the bottom image to make it stand out, and I'm not too sure about the black horizontal bars. Try integrating the links and login into the rest of the page maybe?
Aside from that, the changes you made are awesome.
Hi
The second purpose is the best, everything is perfect : at the first sight you know what this site is all about. I'll put the top left links inside rounded corner frames and I'll just align them with the login zone items.
It's my opinion, except that, bravo :-)
i like it, but it feels like it is really busy, you dont know where to look, big buttons click here. sign up, submit, guts, grit..it is all calling for an action, yet its not all for it...
i would think what you want user to do the most and focus on it.
In the box you want user to sign up for newsletter, so SIGN UP is big, submit is also big.why?
good luck
A busy design can be okay, as long as there is a coherent flow of the information on the page.
On the second design, I would leave the utility bar where it is, but then look to possibly re-arrange some of the information:
1) Logo + Browse Calendar + 1st Comphrensive… but lose Everyday… Here's why: the text in 1st Comprehensive is so complimentary, and is important to your brand, its also going to be the first action someone takes, outside of submitting either an event or photos. The "everyday" text goes better with the section below.
2) We Are… + Everyday the worlds… and Company Logos Why: The sport brands you are working with tie directly back to your manifesto and the service you are going to bring them.
3) Video + Quote + signup Why: They are supporters or action items based on the information above, and should be arranged together.
Let me just say I love this design, however the inconsistent use of Myriad and Helvetica make the font choices seem a little amateurish. Helvetica is a great headline font too! Why not use it instead of Myriad? It would suit your site that much more. It works very well with Georgia too.
I like the second version much more, by the way.
And I also agree with the others that your logo needs to stand out more - why not put a small version in the top left of the header (next to submit event) - studies have shown that this is where many users look for a logo.
Overall, great work!
you nailed it buddy. what he said.