Alex Fuller

Web 2.0 EchoShelf Logo

By Alex Fuller

   on Nov 16, 2009
6 Reviews0 Votes0 Favorites269 Views

Concept Reviews

  • Amy Feger

    Amy Feger

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    1 Vote
    limit effects applied

    Posted on Nov 17, 2009 at 9:20 AM

    Hi Alex, I see four different type effects going on here, as well as color and icon. So with ten different things going on. In return it makes this logo look very busy and divided rather than looking like all the items belong together.

    1. fat e
    2. effect of icon to e 3, gradient on letters
    3. a slant of normal text second line
    4. thicker letters for "Shopping Online" and color 6 Cursive "Shelf" as well as different size.
    5. a different type effect for cho in echo
    6. a slant to thinner typeface Making Easier.
    7. a gradient to yellow echo peice yet not to the black echo peice.
    8. an edge on the letters themselves on Shelf and echo.

    limiting your logo to 2 and max 3 differences will help make this logo less confusing.

    So, by maybe keeping one type face, one effects toward a different size and to accent a bit with color will pull this logo together.

    I do like how the word shelf extends beyond the second line implying a shelf itself with the type.

    • Amy Feger
      Amy Feger commented:
      Posted: on Nov 17, 2009 at 11:28 AM

      Hi Alex,

      Excuse, the automatic numbering put on this post. I would delete and rewrite this entire post as it is worded awkwardly, sorry about that. Yet, I do hope that you get the jist of what I am trying to say. :0)

  • Min Kim

    Min Kim

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    bit busy looking

    Posted on Nov 17, 2009 at 10:25 AM

    Yes. Orange and black goes really well.

  • Nate Hamilton

    Nate Hamilton

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    0 Votes
    Looks good, get rid of the lines above e

    Posted on Nov 18, 2009 at 8:13 AM

    I like the concept here but there are a few inconsistencies. I would get rid of the lines above the "e". Make "echo" one font, probably the same font as shelf. Extend the tagline all the way to the f.

    • Alex Fuller
      Alex Fuller commented:
      Posted: on Nov 19, 2009 at 7:14 PM

      I've removed lines and I've also re-arranged.

    • Nate Hamilton
      Nate Hamilton commented:
      Posted: on Nov 20, 2009 at 7:42 AM

      I like it better with the lines removed. I wouldn't drop the "Shelf" italisized font...I like that. I would make the "e" have the same font as the rest of the "echo" word. Not sure the fonts you have chose go together though. Keep on playing around.

  • Romy Haik

    Romy Haik

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    Looks good, but change "Shelf" font

    Posted on Nov 18, 2009 at 3:06 PM

    I didn't really find the Brush Script font matching here. Good colours, but the font kind of ruined it. Try using something a little more sharp, yet still hand-writing? Good work, add some gradient to the first up arrow abouve the E, because it is the only thing in the logo that doesnt have any gradient. Good job.

  • Swarat Ghosh

    Swarat Ghosh

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    i love the colors dude

    Posted on Nov 16, 2009 at 11:42 PM

    but not sure of using two different fonts in same logo..

    anyway its a nice start i guess

  • Miro

    Miro

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    0 Votes
    typefaces

    Posted on Nov 17, 2009 at 1:01 AM

    I would try using the same typeface through the whole logo text, changing only the "bold / regular" of it.