Jordan MuelaPremium Concept

First Launch

By Jordan Muela

   on Nov 12, 2009
12 Reviews-1 Votes0 Favorites436 Views

Concept Reviews

  • Madhu Naicker

    Madhu Naicker

    Rank: 3 Superior

    85

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    2 Votes
    Some suggestions

    Posted on Nov 20, 2009 at 5:16 AM

    1. Overall, the website colours are a little dull, makes the website appear unattractive.
    2. Since yours seems to be an unfamiliar concept, try using some visuals/images/icons etc to illustrate what your website does (something like Step 1. xxx, Step 2. yyy, step 3. zzz).
    3. Try to reduce text and increase eye-catchy visuals. A lot of users will skip text more than 2-3 sentences long!
    4. The call to action buttons (Sign-up etc) must be attractive buttons, otherwise, the user will simply ignore it.
    5. On the homepage, utilize the empty white space on the right (below the fold).
    6. The Sign-up process seems straightforward to me, no issues there.

    Good luck!

    • Jordan Muela
      Jordan Muela commented:
      Posted: on Dec 31, 2009 at 2:47 PM

      Hmm, lots of people have made the same comment about adding visual cues. We may run a split test with this in mind. I agree that the CTA's can be improved, another things to test. Thanks for the feedback

  • Amy Feger

    Amy Feger

    Rank: 1 Elite

    CF Verified professional

    3336

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    1 Vote
    The blue boxes

    Posted on Dec 31, 2009 at 2:40 PM

    Hi Jordan,

    I feel the colors here need to show sophistication and be a bit more formal. Especially if your trying to promote someone else's business, as well as, yours. Right now you are displaying fun in the sun beach colors, rather than a rich, sophisticated color. Color is really going to help me as a viewer to know that your company is serious and to trust your views and recommendations from the get go.

    Maybe consider aligning the two blue boxes on the right to some element on the left half of the page.

    Maybe also consider making a title for the bottom text starting with "Our directory of property..."

    The block size is different for "Select Your Property Type" and "Enter your Zip" maybe consider making them the same height? One aligns to the middle of the text and then the other to the top of the text. (consistency of elements)

    Overall, I think this front page will benefit from, new color choices, exploration within a grid and more alignments points, as well as, consistency in the layout of the elements.

    I think the hierarchy needs to be addressed. ( As the two blue boxes, compete with the heading in orange for attention.) Therefore confusing the reader on what your site is first and foremost about.

    I like the logo and the sun behind the city. It seems like you have the needed info to inform your potential customers, it just needs a bit of attention to get your information across more effectively to your viewers.

    • Jordan Muela
      Jordan Muela commented:
      Posted: on Dec 31, 2009 at 2:52 PM

      Best feedback yet from this site. Thanks so much for your comments, I found them to be quite insightful. I had been thinking some of the same things about the fonts and alignment but was not able to articulate what exactly it was that needed to be adjusted. I am totally open to high level artistic critique so long as the final decision is data driven. To that end, we will likely perform some split test with different colors and design accents this year. Again thanks for the insightful comments.

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    1 Vote
    Could be more interesting

    Posted on Nov 12, 2009 at 2:46 PM

    I like your header here but I don't think you carry that theme throughout the site. I would mimic the same sort of animation style throughout. The content area also looks a little unfinished and maybe it is. Make the header bigger, the highlighted area smaller and the content area fuller. Hope that helps!

    • Jordan Muela
      Jordan Muela commented:
      Posted: on Nov 12, 2009 at 3:47 PM

      Ok, I will definitely take this to heart and see how we can implement this. Two stars seems a little brutal, but I appreciate the honesty as it always improves the product.

  • Miro

    Miro

    Rank: 2 Titan

    3658

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    use of colours

    Posted on Nov 12, 2009 at 6:53 PM

    1 - yes it is, the design is working but feels a little unfinished, I would continue on this, add a picture, maybe rethink the use of colours... 2 - I would change the pink background color of the first hit to the same blue that next hits have on their background. They are parts of same kind of information. Also I would remove the links from the left and right lower corner and add them to the main menu. They are a little distracting now. 3 - add a picture of a happy property manager 4 - I think it was ok

  • Swarat Ghosh

    Swarat Ghosh

    Rank: 2 Titan

    4866

    • Design: 4
    • Purpose: 4
    • Originality: 2
    • Engagement: 3
    0 Votes

    the color theme is bit dull but i really the style its very neat...

  • Rajavel Ramasamy

    Rajavel Ramasamy

    Rank: 1 Elite

    2758

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    Simple & Neat

    Posted on Nov 13, 2009 at 1:03 AM

    Even though the layout looks nice there are some improvement areas like, the logo can be done better. The login button is hided. The typos are cluttered...

    • Jordan Muela
      Jordan Muela commented:
      Posted: on Nov 19, 2009 at 11:35 AM

      I agree there is room for improvement with design.

  • Joel Glovier

    Joel Glovier

    Rank: 1 Elite

    CF Verified professional

    3698

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Clarity

    Posted on Nov 18, 2009 at 6:19 PM

    1) no it's not immediately obvious what the site does, I'm sorry. The design is not bad, but when I first got there, I was wondering is it for selling a home, buying a home, or what? So when I took more time to inspect, of course I understood. But remember, this site is not like a lot of other sites out there. I mean there just aren't alot of there sites for property managment. But there ARE a lot of other sites for finding/buying homes/apartments, so the battle you have is how are you going to distinguish your site from those sites on first glance?

    We're not talking about for the people who will take a minute or two to figure it out, but for those that just get to your page, glance at it and try to determine if it's relevant to them. It could be a little more apparent for THOSE people. I'm not sure how, though.

    2) Not really, not sure.

    3) Looks pretty good, actually.

    4) Seems pretty straight forward.

    Overally the only comments I really have is my initial thought about distinguishing your purpose so it's painfully clear, and then as far as the colors, design, it's actually really good I think in terms of overall design concept, but a little dull for my taste.

    • Jordan Muela
      Jordan Muela commented:
      Posted: on Nov 19, 2009 at 11:35 AM

      Thanks for the feedback. I think maybe some images or other non text visual cues might help with making it clear what the site is at first glance.

  • Fenson Jeremy

    Fenson Jeremy

    Rank: 1 Elite

    375

    • Design: 3
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    0 Votes
    use more contrasting colours

    Posted on Nov 19, 2009 at 5:30 AM

    i think the use of more interesting colors could make this site more interesting.

  • Jesus H. Christ

    Jesus H. Christ

    Rank: 4 Master

    261

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    Nothing!

    Posted on Nov 19, 2009 at 4:44 PM

    I like it. I think it works very well. It's easy to navigate. It communicates well. If I had property and was looking for a manager, I would be using your website.

  • Kyle Reddoch

    Kyle Reddoch

    Rank: 6 Apprentice

    457

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    To much at first

    Posted on Jan 21, 2010 at 9:12 AM

    There is way to much on the first page. There is a lot of scrolling having to be done by someone on the page.

    Plus, there is a huge gap on the right side that could be filled in with some of that informtion.

  • J Aj

    J Aj

    Rank: 6 Apprentice

    79

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 4
    0 Votes
    color scheme

    Posted on Jan 26, 2010 at 1:50 AM

    The page looks neat, but do try out a few colors. Right now the page looks too dull.

  • Drew Watkins

    Drew Watkins

    Rank: 4 Master

    28

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    Liven it up

    Posted on Dec 25, 2009 at 11:30 PM

    There are just a few things I think are important to change.

    1)The overall design is kind of dull. I like the header ilustration, but the tabs look kind of web 1.0. Try losing the beveled edges and adding some gradients or something like that. I like that you styled the forms, not many designers take the time to do that, but I think that the blue outline scheme isn't really working. It makes it seem more clunky than the default box design in Google Chrome.

    2) The signup form was hard to find from the homepage. I had to click link in the content to be taken to the property manager page, then click again to sign up. I think it would make sense to have a "signup" button next to the "log in" button.

    3) Make the home page less crowded. I like that the search box was front and center, drawing the users to it, but under that was a lot of content I didn't want to read. Try moving "popular cities" to the whitespace to the right of the content, maybe removing some of the cities as well. Then move the rest of the text up where the "popular cities" box was.

    • Jordan Muela
      Jordan Muela commented:
      Posted: on Dec 31, 2009 at 2:49 PM

      I agree the page could be simplified, this is definitely something we are going to test. The counterbalancing factor is that simplification can lead to putting all the eggs in one basket per say. Meaning if a user does not want to perform the one action we are directing them towards we may lose them vs. providing some secondary calls to action. Thanks for the feedback.