iSTORE Logo Design

Looks to me a bit proverbial theme ! Could have been the bag ripped off? U never know! sometimes these could get so popular!

When I set foot to give feedback, I try to pretend I'm a customer or the general public and see if I get/understand the logo without having to understand the premise.

That said...I didn't realize the shopper person was an "I" and an "S" together, until I read other's comments. I like the colors and the logo overall, but I thought the shopper's green leg looked oddly too long and out of place (hence the fact that it's an "S"). Solution/Suggestion: The head color could be the dark green and the dark color on the bag should be the dark green, as well. That way, it's a darker color (dark green), but it bring the bottom of the shopper's leg into purpose (in case they don't see the "S" at first, like me...I know, I should've seen it. haha). Like it a lot though! Good job!

looks great!

Can the bag be tilted away from the "is" person, so that it doesn't fall behind him? Maybe slide the bag over so that it looks like his hand is holding the bag handles, instead of it being on his shoulder. I think this helps the character out, and also helps out with showing his movement (it looks like he's running).

Maybe a personal preference thing, but I'd say if you use a shadow under the person, then use one under the word iStore.

Really good job! I wouldn't change a thing. Maybe except the black dot... Somehow the colour don't work for me...

And there's a shadow under the "happy shopper" but there's none under the logotype. It feels a bit inconsistent.

Anyway good job! :)

The art isn't too cutting edge or even that appealing. i think its the colour. I like the gradient on the text though.

I think the name is good as it is, but i've would have made some changes to the person on the left. I think you should make the black 'head' and the bag in same colour, rest of the body in an other one. I would also drop the concept of letters in the figure and make it even more 'figury' so it's no doubt that it's a happy shopper. For me it's more like a one-armed man with a bag and butterfly-wings..c", I think it needs to be more obvious, if you know what I mean. Also, I think the bag should be simplier/less details. This will clean the logo up a bit.

I don't know where, but I have a feeling of deja vu... I do like the text gradient and colour, just not the person really...

Hey ,

great job here...what I would change is make the shopping bag smaller and come on top of the leg ...of further down the hand...it's a lil to crowded.

MEster.

good

Hi Rajavel,

At first glance: I like the colors of this logo and it drew me in.

I read this is as "I" "S" Store right away. and thought the concept of the person here is fun and creative as you have it.

Although I do agree with Sean, Szymon and Taryn.

After being pulled in, I thought the leg was a bit miss-proportioned, I think it would look better smaller and reinforce this message better if you didn't try and make it look like an "IS". I think it is related enough by color/ and the concept of being a happy/on the go shopper.

I also thought the black dot for the head was out of place. Maybe you could make it half green, half purple as though the person is wearing a green hat. That is only if one color or the other does not work by itself. ( If you change the i dot to purple we would read that right away as "I", "S". I didn't get that at all until reading comments.)

Then the shadow seemed odd in relation to the words istore. Maybe consider taking it out and imply the jump by placing the person a bit higher than the word istore, rather than a shadow. Or shadow both words as Szymon suggested.

I like the bag.

Maybe bring the "r" a bit closer to the "o".

Once again, a great concept and start to a great logo.

The unisex symbol is really working for you!

nice design.

At first glance I see the logo on left side. Maybe it is the colors that draw me there. You would think that the first glance would be Istore.

The concept of the "IS" doubling as a person is a great concept. You have too much detail here though. I would lose the shopping bag and make the object one color, the green. Good work here so far though. Progress looks great!

The text and the colouring is great.

Not sure if the image adds much to it in my opinion.

It'd be interesting to see the image mixed with the text - i.e. becoming the iS of iStore - as long as it was still readable.

Love the pink and light green. The person feels happy and vibrant about shopping. Good movement. Saw the IS right away.

I'd dump the shadow. It adds nothing to the design.

The bag needs some movement to work better with the movement of the IS person.

Like the lighter green, but not the shade of the darker green...stick to the yellow-green palette...the leg gets to blue. The gradient should be subtle like on the I.

The black head is out of place and I find myself thinking more about that than about iStore and shopping.

iStore font is not working for me. I want something cleaner I think.

Great start!

great design but the black dot is not nice, try with different color

I love the concept and the color

Well I love the logo on the left. You took the "I" and the "S" and made them into a person shopping. Very smart and clever job.

The only thing I would change is the fonts and perhaps the effect you have on it. Its just sorta plain and boring. Perhaps on the eye apply the same greanish/yellow color you have on the character?

I'm wondering how well the logo will scale down - the bag looks a tadge fiddley? Otherwise it has vigour - like it.

Pretty much ok... I'm not not too keen on the purple, though.. :)

I would make the green leg smaller, and not bended so much. Make it do a "^" shape with the other foot, so it looks better (I think). Great work, good concept.

Good colours i think they are good related with shopping, very original the way a man appears as an iso logo

i like it, its dynamic!

I think you have a strong design here. I wouldn't change much, and I particularly like the gradient colors used.

I think the only thing I'd change is the drop shadow under the "is" icon. I'm not sure it needs the shadow. The only issue I have really is it seems to throw off the design because the word iStore doesn't have a shadow. But it's not a big issue, just a thought.

you choose the pleasant feminist color which adopting the shopping concept perfectly! well done

love the style ...g8 job dude...

I would try to modify the is-person, don´t exactly know how... maybe make the bag as a 2d silhouette, fatten the person, twist the bag leftwards...

The logo looks great from a distant, the shopping bag looks a bit too detailed.