Joe Aeppli

Logo Design

By Joe Aeppli

   on Nov 06, 2009
9 Reviews4 Votes0 Favorites369 Views

Concept Reviews

  • Miro

    Miro

    Rank: 2 Titan

    3658

    • Design: 4
    • Purpose: 5
    • Originality: 3
    • Engagement: 4
    0 Votes
    strokeline

    Posted on Nov 06, 2009 at 11:34 AM

    I like the first one. But it is a little difficult to read, have you tried wider strokes around the text? Or darker blue / white for the star?

  • Swarat Ghosh

    Swarat Ghosh

    Rank: 2 Titan

    4866

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    2nd one is nice !!

    Posted on Nov 06, 2009 at 12:37 PM

    pink is nice to use with combination of blue

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 3
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Looks good

    Posted on Nov 06, 2009 at 1:26 PM

    Logo looks great, you meet all of the clients goals and more. There is nothing I would change on this, very nice work.

  • Sean Larkin

    Sean Larkin

    Rank: 1 Elite

    708

    • Design: 4
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    0 Votes
    great

    Posted on Nov 06, 2009 at 2:29 PM

    I like number 2 better. Partially because of the readability that Miro mentioned.

    I think pink is a good idea.

    Overall it looks great. Client should be pleased.

  • Josh Jackson

    Josh Jackson

    Rank: 1 Elite

    1092

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Not sure

    Posted on Nov 06, 2009 at 2:34 PM

    Hello Joe. These are very nice. I'm not really sure if there is anything to tweak or fix here.

    Personally, if I had a choice, I'd go with the second logo. I do like the contrast of type styles better, and I think that little pink inset star also adds some extra contrast not found in the first logo.

    Good job!

  • Metin Ucar

    Metin Ucar

    Rank: 2 Titan

    1476

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    combine the concepts

    Posted on Nov 06, 2009 at 2:56 PM

    I like the typeface in the first concept. In the second concept, the pink makes a perfect harmony with the light shade of blue you used. So, I recommend you to stick to the first concept while changing the colour of the star to the shade of pink from the second concept.

    Other than that there is no need to tweak or fix anything.

    impressive work.

    • Metin Ucar
      Metin Ucar commented:
      Posted: on Nov 06, 2009 at 2:57 PM

      Obs! sorry for the rating. I wanted to give 5 to purpose and 4 to the others. But apparently made a mistake. sorry.

    • Joe Aeppli
      Joe Aeppli commented:
      Posted: on Nov 07, 2009 at 2:06 AM

      Thank you everyone for your feedback. Truly appreciated. I will take your feedback into consideration and post revised versions for your review tomorrow. Thanks again for all of the feedback and kind words.

    • Joe Aeppli
      Joe Aeppli commented:
      Posted: on Nov 09, 2009 at 10:23 AM

      Just an update...

      The client ended up loving and deciding on the first concept but with the pink star incorporated. Thanks again for all of your feedback!

    • Tamara Elphick
      Tamara Elphick commented:
      Posted: on Nov 09, 2009 at 12:48 PM

      defo the first design, the word Glamour fits with the word Wheels more gives a better flow overall. Think you have completed your aim of it being quite a grown up logo but i think that children would be drawn to it aswell! well done!

  • Kate Hindin-Nikau

    Kate Hindin-Nikau

    Rank: 2 Titan

    76

    • Design: 4
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    Great style, hard to read

    Posted on Nov 09, 2009 at 5:46 PM

    This is really eye-catching and a great concept, it's just a little hard to read the white against the light grey. Could you put more of a shadow on that? I like the light glow on the G - good work.

  • Kevin Williamson

    Kevin Williamson

    Rank: 3 Superior

    91

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    Simplify

    Posted on Nov 11, 2009 at 3:34 PM

    I think it is too busy. I know you are going for a glitzy look, but it feels sort of clip art like.There isn't a lot of contrast esp. with the version where the star and the world glamour are filled with blue. I think you are relying too much on outlines of type and elements to separate them. I would experiment with relying more on color or vlaue contrast to get the separation you need.

  • Leisha Hailey

    Leisha Hailey

    Rank: 1 Elite

    23

    • Design: 2
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    0 Votes
    Nice

    Posted on Nov 13, 2009 at 1:27 AM

    Nice design, can try with pink color