Kevin Tomasic

Printed Chinese Lunch Menu

By Kevin Tomasic

   on Nov 06, 2009
6 Reviews7 Votes0 Favorites899 Views

Concept Reviews

  • Rajavel Ramasamy

    Rajavel Ramasamy

    Rank: 1 Elite

    2758

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    Hungry

    Posted on Nov 06, 2009 at 12:42 PM

    Nice design, typos and pictures are well managed

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    0 Votes
    Choose a brighter color for the bar

    Posted on Nov 06, 2009 at 1:18 PM

    I like the design overall. I would change the color of the bar to something that stands out a bit more, such as a red or orange. Make the logo quite a bit smaller and make "lunch menu" stand out less. Otherwise, it's a fun menu, good work.

    • Kevin Tomasic
      Kevin Tomasic commented:
      Posted: on Nov 07, 2009 at 8:57 AM

      You're right about the bar. I'll try a rich, dark red to go with the colors in the restaurant. I'll try your other suggestions too ... thanks!

    • Ilan Yavor
      Ilan Yavor commented:
      Posted: on Nov 09, 2009 at 8:54 AM

      Since the overall feel of the artwork is historical, I think the photos are vital. They tie the client into the subject matter more vividly. Plus- the photos themselves are great, and very appetizing!

    • Nate Hamilton
      Nate Hamilton commented:
      Posted: on Nov 09, 2009 at 9:02 AM

      I like the red, don't put a highlight behind the logo. Put the "lunch menu" verbiage in the light red on top of the dark red. Otherwise, it is looking good.

    • Kevin Tomasic
      Kevin Tomasic commented:
      Posted: on Nov 09, 2009 at 9:15 AM

      Nate

      Good point about the historical nature of the menu. I'll definitely go with the photo version, that way I won't have to use leaders (I think they're ugly).

      I like your idea about putting the "lunch menu" on the lighter red, I'll give it a try.

  • Sassyx

    Sassyx

    Rank: 3 Superior

    196

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
    The menu with the pictures is inviting

    Posted on Nov 06, 2009 at 11:14 PM

    Love the menu with the photos incorporated. Great job

    • Kevin Tomasic
      Kevin Tomasic commented:
      Posted: on Nov 07, 2009 at 9:00 AM

      I'm having a hard time deciding whether or not to include the photos. I did a photo shoot specifically for this menu but my client is not too sure about using the photos now that she's had a chance to see them in the menu. Thanks for your opinion, it helps a lot!

  • Shao Chen

    Shao Chen

    Rank: 10 Newbie

    26

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Try Red

    Posted on Nov 07, 2009 at 8:26 AM

    Red represents joyful and happiness in Chinese culture. So, try red instead of Earth color.

    • Kevin Tomasic
      Kevin Tomasic commented:
      Posted: on Nov 07, 2009 at 9:03 AM

      I know about the color red in Chinese culture, I built their website using red as the primary color. I even had the first design of this menu using red, but my client actually chose and prefers to use earth-tones instead.

    • Shao Chen
      Shao Chen commented:
      Posted: on Nov 07, 2009 at 10:59 AM

      Or you can try adding gold looking trim around the main title area with oriental pattern. Hope that helps to bring up the front page a little more interesting. :)

    • Ilan Yavor
      Ilan Yavor commented:
      Posted: on Nov 09, 2009 at 8:55 AM

      Maybe a few red highlight elements here and there would do the job, not necessarily turning the whole menu bright red.

  • Josh Jackson

    Josh Jackson

    Rank: 1 Elite

    1092

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    Not much

    Posted on Nov 07, 2009 at 10:14 AM

    Hi Kevin.

    Great job on the menu. I like the page with the photos of the food items. Also, have you considered using leaders to connect menu items and prices?

    As for color, red definitely is a positive color in China -- and keep in mind that red and yellow evoke hunger. Not sure if there is a way to move the color palette in that direction though.

    Well done.

  • Amy Feger

    Amy Feger

    Rank: 1 Elite

    CF Verified professional

    3336

    • Design: 4
    • Purpose: 5
    • Originality: 3
    • Engagement: 5
    0 Votes
    number application

    Posted on Nov 09, 2009 at 4:39 AM

    Hi Kevin,

    I really like this menu. The picture version is nice and helps bring those prices closer to the item it represents. If you keep the non-picture one, then you would for sure need to have something leading to the prices. For by the time the viewer makes it from item description to the price, I'm pretty sure he will wander in all the white space and lose track of what price goes to what item.

    I think the space between your main headings words needs to come in. Between "lunch" and "menu" on the front page. Between "Salad" and "Bar" on the second. As well as, "Sushi" to "lunch". Then "Lunch" to "Specials".

    Last, I wonder if you used "#1", instead of "1." for your listings would be more useful for your client so customers can say, "Can I have a #1 Maki Combo?" The way that it is now, I'm not sure if I can say it that way or if I need to say "Vegetable Roll and Asparagus roll Maki Combo"

    • Kevin Tomasic
      Kevin Tomasic commented:
      Posted: on Nov 09, 2009 at 9:12 AM

      Hi Amy

      Your attention to detail is outstanding! I always appreciate your feedback. I'll take care of that pesky spacing right away. Its actually how the font is built but now that you bring it up it is quite noticeable.

      Thanks again!