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13 Reviews2 Votes0 Favorites862 Views
Concept Description
- Objective:
- Reflect Chinese culture, education, travel, value
- Target Market:
- University professors, other staff
- Categories:
- logo graphic design logo design
UPDATE 3: A few more ideas I thought I'd toss out there. Font is Rockwell.
UPDATE 2: I went with a wider Helvetica Neue, which I think makes the tower segment look more like an E. The bottom version is the same font with some brush work applied to the stroke.
UPDATE: Based on feedback here and elsewhere, I've continued sketching logo ideas for this company and have arrived at this design.
The company specializes in providing educational experiences for students by having them live and study in China. They provide lots of logistical support and various customized programs of study.
The client has asked that the logo reflect an image of China, education, or travel. The Great Wall was mentioned as a possible logo mark. As for the color, red has great cultural significance in China and the client has expressed a keen interest in that color.
Previous Versions
Version 1
Concept has received the needed feedback and has been closed by the user.
Concept Reviews
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I´m not sure if this works, but have you tried fonts with rounder forms, like http://new.myfonts.com/fonts/larabie/youre-gone/
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Josh Jackson commented:Miro, thanks for the font tip. The font is a bit pricey though, and I did not include font purchase in the client's estimate. I hate to be limited to Adobe-product fonts (and a few others I have) but maybe I can use a comparable one from a free site or from my pre-installed font list.
Thanks for your time in looking up those fonts.
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Hi Jackson,
I like your 4th logo going on. Maybe if you had the tower look clearly inked, penned, wrote like how they write in China? That way you are linking education through your icon as well. I like the contrast of the typeface and the curved icon symbol.
I think if the students are young that the bottom letters look better as they look more written "young like"
If it is a college, University, I like the first one here. I would just bring the "C" in a bit to the "E" in "UTEC"
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Josh Jackson commented:
Hi Amy. Thanks for the feedback. Do me a favor: Can you clarify which logos you are referring to? I realize I've posted several ideas and rearranged things. Based on what I have posted now, I count 7 logo ideas. Would you mind writing back and letting me know which you like, counting 1-7 and starting with the top logo please? Thanks so much for your input!
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Amy Feger commented:Hi Jackson,
#4 : I like the best in general. I just thought a more inked look for tower.
#6, #7: I feel has a young look, toward younger students.
#1 : I think has a "University" look.
:0)
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I like the second version of the "UTEC" with the wall/tower and capital letters. Works well with the chinese ideology - simple -.
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your revised logos are much better that tower really looks great, keep the plain font, drop the stroke/ brushing
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... and nice execution! For what you're trying to do I think you're getting the right impact out there. Also like the color/contrast a lot, nice work!
Cheers
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I like the mock up with all the letters inside the wall. I think this logo could work best for many situations.
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Love the concept! But I read the E as a tower, not a wall....
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Josh Jackson commented:
Thanks Sean. Actually, it can be both. I've scoured the Web for Great Wall photos and looked at numerous ones that show a similar style of tower. The idea is to leave it open to interpretation -- wall, tower, E.
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I didn't even notice there was suppose to be an E there... then I read the brief...
Have you seen how a dragon would look instead?
or one of these after the C: http://www.ihousephilly.org/images/Ihchinalogo3000000.jpg
Or adding the Chinese character for China after the C: http://chineseculture.about.com/library/symbol/blcc_china2.htm
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Josh Jackson commented:
Marcus, I thought about adding a dragon. I'll run that past the client just to make sure that doesn't give another implied meaning. I'll take a look at that character.
Thanks for your comments.
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the tag seems to be jutting out into no where ... think it needs to be "incorporated" a little more.
The "wall" is a good concept but I think it needs some revising ... it's a little "tower" ish IMO.
Is the red a play off of "Red China" and will people find this offensive?
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Josh Jackson commented:
Michael, thanks for the comments.
I think the wall/tower image is OK to be interpreted in either way. Take a look on Google images at the numerous Great Wall photos and you'll certainly find one that resembles that tower/wall piece.
As for red, no. The Chinese hold red (paired with white) as a sign of great luck and fortune. A side note: The Olympic icons were red and white.
I could center the tagline, but I am afraid of making the image too static by centering everything. Or I wonder if maybe I should just shrink the tagline more and make it flush right with the UTEC?
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better to align in the center i guess rest is nice..
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I like #1
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I didn't see the E at all first, it needs to be more obvious. I also thought 'tower' like a chess-figure..c", instead of 'wall'. second, the subtext should be centered with UTEC, I also would have made them all capitals and bold 'cuz of the long and therefore small text.
keep up the good work..c",
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I like this better than your previous version, I think you are headed in the right direction. Below are some things I might think about:
- Font doesn't quite match the object
- Think about center aligning the tagline and making it slightly smaller the the width of UTIC.
Good work overall, definitely has more of China culture feel which is good. I think the most important item here is finding a font that matches you object better. Once you have that I think this concept will work well for you.
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Nate Hamilton commented:I love the red castle with the white reversed text! The second version of that looks great. Great work with this concept, you really brought a far way!
Hey, now I found a nice typeface for this, I would try it with Organon: http://www.type.co.uk/atoz/id/35849#