Jay Casteel

"I can't choose!" - World Surf Logo

By Jay Casteel

   on Jun 14, 2009
14 Reviews3 Votes0 Favorites772 Views

Concept Reviews

  • Mark Goddard

    Mark Goddard

    Rank: 1 Elite

    202

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 2
    1 Vote
    Love the typeface

    Posted on Jun 15, 2009 at 10:24 AM

    I really like the typeface, it looks nice. Not a fan of either icon though. Maybe try thinking out of the box and challenge yourself to say "world" and "surf" without using the classic surf swoop and an actual photo of the world. If you understand my way of thinking.

  • Andrea Tungler

    Andrea Tungler

    Rank: 1 Elite

    168

    • Design: 5
    • Purpose: 5
    • Originality: 3
    • Engagement: 4
    1 Vote
    first

    Posted on Aug 08, 2009 at 4:40 PM

    I definitely would choose the first logot. The second one is any eye and not a wave.

  • Shelly Burkhart

    Shelly Burkhart

    Rank: 5 Advanced

    38

    • Design: 5
    • Purpose: 4
    • Originality: 5
    • Engagement: 4
    0 Votes
    color of surf word

    Posted on Aug 24, 2009 at 11:00 AM

    I like the first one. The graphic combines the globe with a wave. More original and representative of the name than the 2nd choice. I also like the gradient blue of world. The dark surf seems a little dark. Try the gray of the second one. Or what about a green to go with the concept of the globe. It would be nice if whatever color you chose for surf was also on the left side somewhere like that arc shape that represents the edge of the wave. But very nice logo.

  • socialbookmarkingicons socialicons
    • Design: 1
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    :)

    Posted on Aug 31, 2009 at 8:10 AM

    .)

  • Donna Williams

    Donna Williams

    Rank: 4 Master

    9

    • Design: 5
    • Purpose: 5
    • Originality: 4
    • Engagement: 3
    0 Votes
    pick #1

    Posted on Jun 15, 2009 at 12:58 AM

    Second one (with the heavy gray around the globe) looks too corporate and a bit old school (to me). The first has a wave -- nice with a subtle glimpse of the world, but not too obvious. Like how the blue text is slightly faded, though why the black "surf"? I understand your wanting to differentiate, but what about picking up the darker blue of the wave? Then surf could have the same faded look as world -- would be cool. I think the harsh black text stops engagement. All I see at first is SURF, whereas if it were all shades of blue I would be drawn in more. Looks great, though!

  • Nick

    Nick

    Rank: 6 Apprentice

    62

    • Design: 5
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    0 Votes
    Pick # 1

    Posted on Jun 15, 2009 at 2:02 AM

    Number two I would agree with Donna Williams it looks old and out dated. Number one looks fresh and is more interesting to look at.

  • Tabitha Holmes

    Tabitha Holmes

    Rank: 4 Master

    110

    • Design: 4
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    0 Votes
    The First One

    Posted on Jun 15, 2009 at 10:08 AM

    The first one is grand! I'd encourage you to think about what will happen to your image when it is shrunk down to the minute size of appearing on a letterhead however. I don't know if the detail from the map on the left would be clearly seen. Try it out, if it can be seen at that small of a size that I'd say the first one is your winner. I might also consider changing the font color of "surf" from black to something a little more fitting. Both designs are good, but I really like the first one.

  • Adam Rubin

    Adam Rubin

    Rank: 6 Apprentice

    43

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    pick #1

    Posted on Jun 15, 2009 at 11:24 AM

    Definitely #1. No doubt about it.

  • Aurimas Adomavicius

    Aurimas Adomavicius

    Rank: 1 Elite

    CF Verified professional

    4702

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Could use a better wave

    Posted on Jun 15, 2009 at 11:39 AM

    The first logo is better, IMHO, but the wave would be much more effective if it was a vector drawing of a breaking wave with perhaps a bit of a crest, etc.

  • Miroslav Mazel

    Miroslav Mazel

    Rank: 10 Newbie

    20

    • Design: 5
    • Purpose: 5
    • Originality: 3
    • Engagement: 3
    0 Votes
    Pick 1, with text from pick 2

    Posted on Jun 15, 2009 at 2:40 PM

    Pick 2 is too dramatic and heavy/fat for me. Pick 1 definitely has the fun, fresh, cool feeling you usually associate with surfing. However, as donna pointed out, the "surf" in the logo is a bit too dramatic -- the text color seems to be better in pick 2.

  • brett allcorn

    brett allcorn

    Rank: 1 Elite

    101

    • Design: 4
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    0 Votes
    #1 all the way!

    Posted on Jun 15, 2009 at 3:52 PM

    No contest. Creative, original, fresh, and makes me think of waves and surfing.

  • Jake Stutzman

    Jake Stutzman

    Rank: 5 Advanced

    142

    • Design: 3
    • Purpose: 3
    • Originality: 1
    • Engagement: 2
    0 Votes
    Kerning

    Posted on Jul 13, 2009 at 8:14 AM

    You have some kerning(letter-spacing) issues with either one so be sure to look at that. I would also be careful of the 'r' on that font, it doesn't read really well. As far as the mark goes, I don't know that I like either of the 'marks' especially. I would continue to work with the concept of the wave/world... but don't get to crazy on the literal globe aspect. You may want to move away from that.

  • Analise Smith

    Analise Smith

    Rank: 4 Master

    71

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 2
    0 Votes
    The top one is better but the wave is lacking

    Posted on Jul 23, 2009 at 10:10 PM

    I agree that the top one is better and the black text definitely needs to change. As Mark said try not to be so literal with your interpretation. Also, perhaps a wave that was closer to crashing would be more appealing. I would like to see more text integration opposed to the two separate elements.

  • Burton Metz

    Burton Metz

    Rank: 2 Titan

    68

    • Design: 4
    • Purpose: 4
    • Originality: 5
    • Engagement: 5
    0 Votes
    second one captures me

    Posted on Jul 30, 2009 at 2:42 PM

    i really liek the second logo. it captures me much more so than that first one. i also like the solid colors versus the gradient.