Concept Reviews
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I like the second one best The middle element is a wheel? Maybe make it more distinct with some wheel texture?
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Getting this logo to look good for all kinds of enthusiasts was a difficult task that I think you hit here. The only thing I might change is flipping the keyhole so that it is vertical instead of on a slant like that. At first I thought it was a Chevy logo in the middle. Nice work!
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J Suchy commented:Thanks Nate, the "keyhole" is the center nut you can find on old cars. Usually slanted. But I know what you mean. Will have a second look at it.
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I really like this logo a lot. Nice work!
It does seem there is room for some adjustments to centering and possibly adding a bit more space between the wheel and the text. The text could use a bit more space as well -- feels tight, and squeezed in...
Maybe make the pin on the center nut less "heavy" so it looks less like a Chevy as Nate mentioned. ;-)
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but the shadow distracts me.
good work.
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Hi Jakub,
I like this logo.
Due to the wings, it reminds me of an updated version of the 1940's Delta airlines logo, as well as, the MiNI cooper and a classic car logo.
Yet, your twist of having an older wheel in the middle and your special effects brings in a current and classic look at the same time.
The only suggestion I have is to maybe find a typeface with a rounded O that is similar to the O shape made by the wheel. The O in the word "of " looks almost flat.
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J Suchy commented:
Thanks Amy. You are right the O needs to be changed. When I got into it I found that there is so many "wings and wheels" and "wings and something else" logos around I thought my logo should look like that too :)
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I like the reversed-out version ... nice logo ... does the job but it is very like the mini cooper logo (also similar concept to the ministry of sound??) Agree with a previous comment about the O of OF ... does look flat ... perhaps better if 'of' was lowercase
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J Suchy commented:
Hi Elly, thanks for your comments. Yes I was inspired by the Ministry of Sound logo. It's maybe too obvious but then I thought everything has been done before already so what.
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You built a beautiful logo! I liked the wheel / gear in the center and the wings gave me the sensation of golden age / muscle cars!
About the color... grey is not good for WEB applications, mainly because there are huge variations depending the screen (in some LCDs it can't even be seen).
I recommend you to do some new color schemes. Good luck!
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The logo is great! I just think that maybe because of the colour, the shadow is making it a bit confusing.
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I assume this logo is going to be on a dark bg, otherwise it will be hard to read. Grea job with the design though. Gives a very "classy" feeling.
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specially the second one is g8...
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Not sure why, but first two things that came to mind when I saw this was Disney and Southwest Airlines. Like the wheel look, but the wing aspect makes this look odd. Nothing really screams car to me.
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Looks like Mini Cooper logo
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I'd suggest differentiating your brand more. Looks too similar to Mini Cooper.
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I might make the center of the wheel a different shape like from one off a MGA
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i would pick the first one
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the third one is the best, really like it
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The dropshadow definitely has to go. Its distracting and doesn't add anything.
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i like the concept! maybe drop the shadow.
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Thanks Jorrie. Yes, there is a wheel in the middle.