logo and brand identity for brand strategy consultancy

About the logo... looks good, only that should the colors on the man be so that the left side would be black (idea) and right side colored (action).

I like the idea for the logo. I think it conveys your message well, and will be flexible across a lot of uses. I also don't think it needs to be tied to one specific color, I think that varied colors could be used for different purposes.

The home page design you have so far is clean and corporate, but very sterile. It doesn't show much for point of view or results. I think photos would liven it up a lot.

Are you trying to echo a similar feel as the stevendiebold.com site or are you trying to do something different? I'm not sure how this relates to the other concepts.

might try with some other font...

The logo is your weakest link here. It for sure looks like the man is on fire which I don't think is the concept you are trying to get across. The stacking and typography is also a bit lacking. I would revisit the logo here. It was a good concept but I just don't think it came out the way you wanted.

For the website, I think you need to merge the two concepts. I like elements of both of the designs, however I feel the first one looks unfinished and the second one looks a bit overworked and busy. A mix of the two I think could work really well.

You obviously know what you are doing but these concepts need a little work to get to where you want to take them. I like the yellow and Grey color scheme the best. I would also try and pull the chosen color scheme through all of your materials to help the branding along

You have good momentum, so don't loose it. Keep working through all this and I'll be interested to see what you come up with on the other side.

great logo idea, option 1 looks better than other three

the only concern is about the orange button I would suggest using another font, maybe with letterpress effect, place it on the middle vertically.

Sorry, I couldn't resist.

As you are well aware, it's not about what I like or about what you like, rather what speaks to your audience. In my mind, your mark clearly communicates the intended message. In short, it works. I happen to like it too for what [little] that is worth.

The font choice used in the logotype [to me] seems a bit "old school" (in this case, I mean that in the negative sense). It reads a bit "1989" if you know what I mean. Something with a little more personality and modern vibe seems a little more appropriate (slab serif maybe).

To nitpick, the kerning could be cleaned up slightly (tightened between EA, NTO, AC, and ON). Also, the spacing between "IDEA" and "INTO" bugs me a little. Feels like trapped white space, even though technically it isn't.

The site designs works nicely, and there is a lot of valuable content from years of experience. You've positioned yourself well as an expert through the content. The only thing I would change is bump up the font-size a point or two — currently at 10px on your live site I think. It's a bit labor-some to read.

Just something to consider... if you are going to give something away (speaking specifically about the Business Planning Guide), give it away freely. Trust that the user will get a clearer understanding of the value you offer from it, and will contact you on their terms. If you are concerned about competition stealing your ideas, consider that you are three steps ahead of them if they haven't yet produced something comparable. They'll be playing catch up, and really you have nothing to worry about. In my mind, the pros far outweigh the cons. Maybe this is naive thinking, you tell me.

I hope you can glean something useful from these comments.

Best, David