Amy Feger

self future logo design and name attempts

By Amy Feger

   on Oct 17, 2009
29 Reviews5 Votes0 Favorites542 Views

Concept Reviews

  • Shane Ernest

    Shane Ernest

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    625

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    2 Votes
    the bottom 4~!

    Posted on Oct 17, 2009 at 1:53 PM

    out of all of them, i'd choose the first one - as it seems to reflect your design style and personality. . . I do like the treatment you used for your monogram/logomark. ..

    id be interested in seeing a san serif typeface for your actual business name - help balance out those serif-y looking lines in the monogram/mark. . . the contrast may also be nice. . .

    my only concerns too are the colors - im not sure how well they will print - and how accessible and easy to use those colors are. they are very bright, vibrant, and high energy. . .

    the rest of your designs, besides that first yellow/pink one, aren't my favorite. they just dont hold my attention or feel strong enough for a mark . . keep digging!

  • Vincent

    Vincent

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    2 Votes
    Colors

    Posted on Oct 20, 2009 at 4:36 AM

    i would only choose the first which have a good layout.

    but i think you you have to choose between the yellow color and the crazy type you've made.

    For exemple keep the type but put a black background.

    or chosse a classy type and keep the yellow background.

    I think it will improve the impact of your logo.

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 20, 2009 at 10:43 PM

      Thanks Vincent, Sounds like the right path! I'll also keep that in mind about one or the other (type v.s. color) when coming up with other ideas in the future. Great advice!

  • amod oke

    amod oke

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    everything

    Posted on Oct 17, 2009 at 2:24 AM

    Seriously need MUCH MUCH MORE work.

    Problems: 1) All the logos give me the appearance of an unstable designer. 2) No balance in the logos. 3) Doesn't make me wanna look, doesn't 'pull' me in the design. 4) The 3rd one is just about 'ok', but correct the overall balance. 5) Simply throw the rest, the 4th and 5th actually appear as if you yourself hate your logo so much that you have torn it !

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 17, 2009 at 9:27 AM

      Hi Amod,

      Thank you for your take on this. I'm sure I will explore more options and keep in mind your review.

    • Farshad Ali
      Farshad Ali commented:
      Posted: on Oct 17, 2009 at 10:34 AM

      That's a bit harsh 'init... but I guess it's part and parcel of being a designer...
      I usually just take a walk to clear my head when faced with very strong critique

  • Swarat Ghosh

    Swarat Ghosh

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    i like the 4th and 5th..

    Posted on Oct 17, 2009 at 4:41 AM

    rest is not upto the standard i liked the 4th and 5th..but i am confident that u can do wonders more with those two..

    bOL!!

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 17, 2009 at 9:28 AM

      Hi Swart,

      Thanks for your thoughts on what direction to explore further.

  • Metin Ucar

    Metin Ucar

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    1 Vote
    the first one

    Posted on Oct 17, 2009 at 7:31 AM

    The first one seems to be the best concept among all. However, yellow is killing my eyes. too vibrant! a darker shade of it would be better (at least in my opinion).

  • Farshad Ali

    Farshad Ali

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    1 Vote

    I like the second to last logo, but then again, I've always liked combining Black, White, and Blue...

    Exhibit A. My whole site has only those colors!

    I say lose the second and the third, and keep the others.

    Good work!

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 17, 2009 at 10:29 AM

      Hi Farshad,

      Thanks for the tag review. Something didn't sound right and I was trying to figure that one out just this morning.

      I appreciate your view and time.

      Thanks!

    • Farshad Ali
      Farshad Ali commented:
      Posted: on Oct 17, 2009 at 10:37 AM

      My pleasure...

      For some reason though, the second and third remind of a broken down factory

      eg. http://www.first-insurance.com/images/factory_icon.jpg

    • Miro
      Miro commented:
      Posted: on Oct 17, 2009 at 1:02 PM

      The same factory-thing come to my mind too :-D But I still like the idea of combining the wild with the modern.

  • Shadus S

    Shadus S

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    169

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    1 Vote
    messy

    Posted on Oct 17, 2009 at 12:03 PM

    The design seems kind of messy to me. Things seems to be all over the place, and as someone else mentioned, "unstable."

    If I had to pick one I'd pick the 3rd one. It seems the cleanest out of all of them. I like how the "AMF" is a superscript to the rest of it. Just make the giant "c" thing before the d not as high.

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 17, 2009 at 12:46 PM

      Hi Shadus,

      Thanks for your opinion. I will check out your suggested adjustments.

    • Octavio Corral
      Octavio Corral commented:
      Posted: on Oct 22, 2009 at 1:42 AM

      dont go with the 3rd one. its too generic. its just as basic as a typical logo "swoosh"

  • Daniel Suarez

    Daniel Suarez

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    1051

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    1 Vote
    re-think

    Posted on Oct 17, 2009 at 12:20 PM

    I'm sorry Amy, I think your designs are too busy, and it needs a stronger idea behind it.

    I know you can do much better, from what i've seen before from you.

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 17, 2009 at 12:45 PM

      Ok. thanks for the review. It is an ongoing process...

      Thanks for taking the time Daniel.

  • Sean Larkin

    Sean Larkin

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    1 Vote
    Conflict of Interest

    Posted on Oct 17, 2009 at 1:51 AM

    My wife's name is Amy, so my opinion may be biased...but I kinda like the first one.

  • Miro

    Miro

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    1 Vote
    I like the 4th

    Posted on Oct 17, 2009 at 2:22 AM

    It's got a somehow serious feel though, but maybe that's not bad. I would try more variations on that one.

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 17, 2009 at 9:24 AM

      Hi Miro, Thanks for your opinion on the direction to explore more.

  • Kate Dawson

    Kate Dawson

    Rank: 3 Superior

    207

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    1 Vote
    tweak colors and shapes on #1

    Posted on Oct 20, 2009 at 8:49 AM

    I like number one. yellow is ok, but it is really really bright with the yellow, white and pink. I would maybe do a black background.

    What i like about number 1 is that it looks wild, like your tag line says. (almost reminds me of the animal planet logo, and how it kind of looks like a wild animal with stripes). I think the A is lost. I would try a cross bar on the first "mountain" of the M. Maybe do it in pink? not sure, just some thoughts.

    Also, i would do a sans serif, maybe all caps for the part that says "amfdesignstudio" so it doesn't compete with the busy form you have above it.

    I'm really not sure about number 2. I would lose that one. number 3 looks like it has to do with technology and/or radio waves.

    4 and 5 show promise. i personally think mostly of a stock market graph when i see the top. It seems like it could be refined a bit. I also don't like the mountain range cutting into the big letter M on the purple one. with those two, i would play around with the size of the mark vs. the size of the text.

    Good work! I know personal identites are the hardest!

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 20, 2009 at 10:36 PM

      Thank you for your detailed review Kate!

  • Miika Puputti

    Miika Puputti

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    I'd pick the first or the second!

    Posted on Oct 20, 2009 at 10:39 AM

    I like the California- feel of the first two. Very original and creative! If you feel that they convey your personality then go for it. The one with the orange ring remonds me of an energy company.

  • Yitz Woolf

    Yitz Woolf

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    I like number one

    Posted on Oct 20, 2009 at 4:10 PM

    but I can't make out the letter A...

    but it's cool.

    something about it that looks jungle/giraffe/africa...

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 20, 2009 at 10:35 PM

      Thanks Yitz,

      Yeah, it looks like I need to work on that "A" and a bit more stuff.

      Thanks!

  • Rameshvaran Siwalinggam

    Rameshvaran Siwalinggam

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    1 Vote
    i feel unclear

    Posted on Oct 20, 2009 at 9:16 PM

    No.1 design is ok. but i feel all the logos is still not to a designer expectation. you still play the logos with fonts

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 20, 2009 at 10:33 PM

      Thanks for your suggestion Rameshvaran!

  • carl Gholston

    carl Gholston

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    Tone down..

    Posted on Oct 21, 2009 at 1:09 PM

    the color in number one. It's kind of quirky. Also no. 4 could be strong as well without the tag line. Just work on the placement/randomness of the jagged edges so that it doesn't look uncomfortable touching the corner of the"M".

  • Steven diebold

    Steven diebold

    Rank: 3 Superior

    233

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    1 Vote

    why not keep it simple and fun and make the WILD M meet the MODERN M like a date. So maybe 2 M's sitting at a table meeting and the one M is really wild and daring wearing wacky colors and has flair while the other M is really modern and has a hat or is wearing something stylish.

    that conveys the concept fast and people would get it and it would be fun and convey the fun personality you seem to be going for

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 22, 2009 at 7:47 AM

      Hi Steven, Thanks for your suggestion. I will check it out.

  • Omri Haim

    Omri Haim

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    131

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    1 Vote
    probably the colors

    Posted on Oct 21, 2009 at 2:20 PM

    sorry, it looks to emature. the colors at the first are strong and "shouty" more than the nececary. the slogen is realy good but you didn't passed the idea it just looks shouty.

    the second one theres to much black and the pixels are to big it looks unproffesional. third is nice. agein looks very unprofessional. same as forth and fifth. the shape looks WIERD. try tov make it look better by adding soft effects to make it look like broken part.

    i give 3\5. good luck =]

    • Omri Haim
      Omri Haim commented:
      Posted: on Oct 21, 2009 at 2:21 PM

      small add:

      I highly recommend to work on shorter nick.

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 22, 2009 at 7:46 AM

      Thanks for your thoughts here Omri!

  • Octavio Corral

    Octavio Corral

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    481

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    refine the first logo

    Posted on Oct 22, 2009 at 1:39 AM

    The first logo is your strongest and I definitely think you can take that concept and make it better.

    2) through 5) are pretty bad and suffer from lots of issues.

    I would stick with one and refine it and play with it

  • Jorrie Neverland

    Jorrie Neverland

    Rank: 4 Master

    250

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    1 Vote
    font

    Posted on Oct 22, 2009 at 7:01 AM

    I would start with a bolder font, creating a more web 2.0 look and feel

  • Justin W

    Justin W

    Rank: 7 Student

    110

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    1 Vote
    Letters

    Posted on Oct 22, 2009 at 8:56 PM

    The design of the letters bother me a little. I do like the first one, but would tweak and work on the letters and how they relate to each other. The exteded arm in middle of M and the bottom F arm are fighting each other it seems. You are close.

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 23, 2009 at 6:46 AM

      Hi Justin!

      Thanks for your review!

  • Nora Demirjian

    Nora Demirjian

    Rank: 4 Master

    251

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    1 Vote
    The little pink triangle

    Posted on Oct 22, 2009 at 11:42 PM

    I think you should keep the first one moving. Definitely play with different colors. I do like yellow but maybe a lighter shade? darker?

    I really like the design you've created with the letters but the little pink triangle or the A needs to be moved around. At first look, I didn't even know it was an A. I would also space out amf design studio.

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 23, 2009 at 6:46 AM

      Thank you Nora.

      I will explore more with one. I am going to do several different colored versions and explorations with different fonts and work on the A getting across.

      Thanks for your opinion!

  • Lucas Drecksler

    Lucas Drecksler

    Rank: 2 Titan

    96

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    1 Vote
    I would change two, three...

    Posted on Oct 23, 2009 at 11:31 AM

    The 1th one is much more interesting and original than the others, but still need a lot of refinement. You need to work in the details of the symbol, giving more simmetry between letters and less brocken curves. For exemple, it feels like you randomly clicked in the page to create the "M". Other tip, is to decrease the size of the symbol. The color scheme remember me the 2012 London logo.

    Good luck!

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 23, 2009 at 12:40 PM

      Thanks Lucas for your review!

    • Rishi Jaiswal
      Rishi Jaiswal commented:
      Posted: on Feb 03, 2010 at 2:56 AM

      I like the 4th.......... I would not change a thing, just awesome work

  • Carlos Carvalhar

    Carlos Carvalhar

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    1 Vote
    just don't add too much text

    Posted on Oct 17, 2009 at 8:45 PM

    hi, you shouldn't add so much text! a logo is visual..your logo has a big name, letters as symbols and also a slogan. looks like a business card, not a logo. Try smaller text at logo like just "amf" plus an unique symbol. then in some jobs you add a signature, or slogan.

  • Aaran Casey

    Aaran Casey

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    22778

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    1 Vote
    4 n 5

    Posted on Oct 18, 2009 at 3:12 PM

    Amy

    4 n 5 are the best, I like the negative space used great job, the font is pretty cool too...

    What might look really cool is "amf" in the black lower case, same font maybe 100% cyan, and the text under the black box, same 100% cyan, in a sans serif font like helvetica neue light...

    Keep going and experimenting with 4 n 5 and you will get it perfect...

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 20, 2009 at 10:46 PM

      Thanks Aaran, I'll be sure to try that idea!

  • Beth Ritchie

    Beth Ritchie

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    first one ...

    Posted on Oct 18, 2009 at 11:19 PM

    I like the first one the best. But why the pink lines at the top and bottom? I dont think you need the background either. I think you could work this one into something.

  • D

    D

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    yellow too bright

    Posted on Oct 19, 2009 at 2:45 AM

    I'm looking at the first one and I definitely see the M and the F, but is there an A in there somewhere too?

    reading the company name without any spaces looks a little jumbled up, and resembles someone typing random letters all at once. Interesting direction though!

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 19, 2009 at 10:08 AM

      Hi Dawn,

      Yeah, the pink is the inside of the top part of the A and the yellow in the upper part of the M's middle forms the A itself.

      I figured by putting the amfdesignstudio altogether would differentiate it from other AMF logos and pull it into the computer age a bit. relating to URL's and e-mail linking. Like when someone has to type in www.conceptfeedback.com as one word rather than spacing. Otherwise by all means I would separate the words. I'm still undecided as it goes against the current of how logos are supposed to be.

      Thanks for your review!

  • Nate Hamilton

    Nate Hamilton

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    By far, go with the third concept

    Posted on Oct 19, 2009 at 8:05 AM

    I would play around with the position of "AMF" but I think the design has good momentum. I like the colors and the font that you have used. I am not a big fan of the other logos. I would definitely say to move forward with the third concept.

  • Louis Dellosa

    Louis Dellosa

    Rank: 2 Titan

    21

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    1 Vote
    The Third Design.

    Posted on Oct 19, 2009 at 8:05 PM

    The first design looks good to me. The logo is appealing to my eye, and the colour combo is vibrant. However, as previously mentioned, the yellow may be a bit painful to look at for some people.

    The 4th and 5th designs look good also.

    The 3rd design looks... I don't know how to explain it. To me, the design is more suited to some sort of computer/server maintenance company. It's clean, but it doesn't fit a design studio in my opinion.

    [please excuse my lack of design jargon]

  • Jennifer

    Jennifer

    Rank: 6 Apprentice

    59

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    1 Vote
    Colour/Type

    Posted on Oct 19, 2009 at 11:59 PM

    The first one is the best but I am not a fan of the font used for the M. The colours are also a bit bright. I would keep exploring concepts and try something a little simpler for a design company logo.

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 20, 2009 at 10:37 PM

      Thanks for your thoughts Jennifer!