Alex Fuller

ThrowDown Portfolio Design

By Alex Fuller

   on Oct 12, 2009
7 Reviews0 Votes0 Favorites251 Views

Concept Reviews

  • Sean Larkin

    Sean Larkin

    Rank: 1 Elite

    708

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    3 Votes
    copywriting/typesetting

    Posted on Oct 12, 2009 at 11:19 PM

    That's a great start. I think a few minor tweaks here and there, and you'll be in great shape.

    In no particular order:

    Your typesetting is a little sloppy. The heading "Web site design & creative innovations" should have a return after "design", so that the bottom line reads "& Creative Innovation". You should always try to avoid hyphens in headlines. You need to increase the kerning in the phrases "Photo Manipulation" and "Photo Retouching", as they are jammed together way too tight. In that same area, the copy has too much kerning. In the Photo Retouching copy, there's no reason that copy can't fit into two lines.

    I'm not sure what the black sidebar is doing with that wrap-around look...

    I think the menu would be a better fit to the right of the logo, instead of just above the main headline.

  • Corinne Ducusin

    Corinne Ducusin

    Rank: 1 Elite

    861

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    1 Vote
    navigation

    Posted on Oct 13, 2009 at 1:29 AM

    I agree with Sean about moving the navigation to the right of the menu. I know that this is quite common in websites but as it is, the headline is grabbing my attention away from the navigation. Navigation is one of the more important elements of web design so make it stand out!

    I like the wrap around but the black is doesn't fit well with the rest of your theme. I would add a bit more wrap around elements so that that there's a bit more unity. The color could also be changed to go along with the other colors. Right now, it sticks out like a sore thumb.

    You're using so many different typefaces in this design. Let's see you have 1) Handwritten font (logo) 2) Another handwritten font (navigation and other elements) 3) Narrow sans-serif (headings) 4) Another sans-serif (body copy) 5) Yet another sans-serif? (under service descriptions) 6) Serif font in the wrap around element

    Try to narrow your font choices down to 2 or 3. You probably don't need a serif font and you only need one sans-serif font. IF you want to use two different sans-serif fonts, make sure they're similar. I would also choose one of the handwritten fonts.

    Okay, this is getting to be too long so my last suggestion would be to use a grid system like blueprint or 960. There are some alignment issues that could be avoided using the grid.

  • mark rushworth

    mark rushworth

    Rank: 4 Master

    157

    • Design: 2
    • Purpose: 4
    • Originality: 1
    • Engagement: 2
    0 Votes
    more space

    Posted on Oct 13, 2009 at 3:30 AM

    i think the elements on this design ened spacing out more, it looks really cramped.

    also some nice calls to action would be cool and dont forget to have your phone number etc at the top right!!!!!

    • Swarat Ghosh
      Swarat Ghosh commented:
      Posted: on Oct 13, 2009 at 6:13 AM

      the design is nice but i feel the things are very much tightly place (bit clumsy)..lack of breathing space..

      rest is fine!!

  • Swarat Ghosh

    Swarat Ghosh

    Rank: 2 Titan

    4866

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 3
    0 Votes
    breathing space

    Posted on Oct 13, 2009 at 6:13 AM

    the design is nice but i feel the things are very much tightly place (bit clumsy)..lack of breathing space..

    rest is fine!!

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 3
    • Purpose: 2
    • Originality: 3
    • Engagement: 3
    0 Votes
    Where do I look...

    Posted on Oct 13, 2009 at 7:24 AM

    I like this design so far but I think it still needs some work. Your trying to pull the persons attention to too many place. My eye gets pulled from the header, to the background, to the black box and then to all your headers.I think you need to pick a few target areas and then really make them stand out. The background, while fun and interesting, definitely needs to be toned down in color and excitement. When the background is the second place someone looks, you know there is something wrong with the hierarchy. Your columns are also all off. The bottom two don't match the top two or middle two and vice versa. Make sure you are work off of a grid system to design this.

    Good start though, I like where you are headed. Keep designing and see what you can come up with.

  • Christopher Neuharth

    Christopher Neuharth

    Rank: 6 Apprentice

    16

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 2
    0 Votes
    Clearer call to action

    Posted on Oct 13, 2009 at 8:33 AM

    I like the start of it. You are clearly not afraid of color. One thing I might try is to create some depth between the background and foreground since you are using the same color set. Perhaps adding a bit of shadowing or alpha filter.

    Also, the menu items are hidden. I would use a sans typeface there and break the items out into clearer menu/button items.

    Also, your action buttons are the most muted items on the page. It's not clear in a thumbnail what you are driving me towards.

    Otherwise, great start/

  • Mike Goignan

    Mike Goignan

    Rank: 4 Master

    401

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    0 Votes
    Text bloc alignment

    Posted on Oct 13, 2009 at 12:20 PM

    Hi

    I like the colors, even if it's a little bit girly. I like the background painting effect, but : - You should change the typo top menu - You should align text blocks - you should change the color of the right block cause we cant see the folded page effect

    Bye