The Bike House logo design

Sorry...Not trying to be harsh, but I'm not seeing trendy or memorable here.

I do think you're on the right track though, with experimenting with bike shapes to play with a house image. I think you can let yourself push the bike images in the abstract direction. If this group is for bike enthusiasts, they'll likely recognize any bike part you use, whereas everyone else will just see an odd shape.

I'd stick to black and white for now.... BUT, when you do get to color, I like the scheme you're using with the dark and light blue.

I like the second row.

I think you should experiment with fonts and text location - to the right of the logo etc... maybe "the" should be small to the right of "bike" which should be larger and "house" just as large as bike but beneath the words "the bike"....???

But it looks really nice as it is! It looks like the type of bike shop which is situated in a nice plaza where there is a Barnes and Nobles and a Whole Foods. :-)

I think these are all fine, but too literal. There's a bike/part and a house. I would try to be more abstract. Or maybe try turning a bike into a B and a house into an H if you want to stay more literal and obvious. Just a thought. Good start

In a wheel and house in top of it I propably put this house inside the wheel and make it a little smaller maybe.

you have had some really good suggestions made, and the second row is the best. Play with the positive and negative space that those shapes can create and I think you will have a stunning yet abstract design. Good work.

keep sketching like a mad man! You are going in the right direction with these, but they just dont hold me like they should.

the concepts simply need a bit more experimenting. dont even think about color yet, just design a solid logomark in black and white first then move forward with color, but you want that mark to be memorable.

keep goin'!

Enjoy!

I like the 2nd row the best, I think because it is simple and memorable - even if it is very literal (and I'm not sure if a house on top of a bike is really representative of what they do).

What if you lost the house part on number 2 and did two tires, sort of overlapping each other? I guess because bikes usually have 2 tires...

If you did go with #2, I could see it as an animated gif on a website, with the house rotating around the tire.

That being said, I like the idea of pushing these more abstract and trying some more concepts.

I'm not sold on the font choice. The colors on the 2nd and 3rd row make it seem modern and sophisticated, but the font looks old fashioned and classic.

Good work so far! Looking forward to the next round.

i like the design col1, row 2 but it needs emboldening to be workable at low resolutions

and keep it black on white and het it embossed or printed with a nice heavy, tactile ink.

maybe u can try with tyre and tool..this is just a suggestion

I like the 3 and fourth concepts the best. However, I can barely read this logo. I think you should pick a font that is big enough and the readability is a bit better. Also, not sure if I like the house slanting on the wheel, maybe just keep it straight. You might also want to try this logo horizontally. Good start though, creative and fun.

First looks like a neat idea, but it's not obvious.

Second is obvious, but not as neat.

Also watch the detail and type size, as the logo may become illegible if shrank.

I like the second row best. Catchy and memorable. Ditto what some others said on text placement.

Just a thought, maybe form an old school bike with the text as the frame? May look horrible when done, looks good in my head right now though.

I like the logos in the second row, though I if you could make it even simpler, that would be great..

Have you considered having just an outline of a house with reverse handlebars (like the first logo) for the roof, and maybe a cycle bell where the chimney should be?

I think that would look good..

Hope that helps..

Good work so far.

I like this one and 4 the best probably the most original, the only thing I would change is the text, to stacked.

Other than that nice...

needs some work, I like minimal, but these are hard to understand what the intent of the site is? Is is a bar? is it a bike shop?

The black and white color scheme is very good the problem is the bike is not visible or easily recognizable on 4 of the samples.

On the 2 that the bike is recognizable it looks like a clipart ripoff.

Key words here are - "creating a cyclist community", "memorable brand", "trendy and memorable".

Community - more suited to be built around a ' 'Home' than a house. maybe imagery to convey more than a roof over someone's head which is a house. Even consider name change for the client as www.thecyclehome.org and even www.cyclehome.com are available. Develop house (or home) theme to be more community orientated.

Memorable/Brand. None of these really memorable especially the bottom two which the name cannot be read at all on my 20in Mac screen. I think a stronger thicker image and a shape would assist. Consider the image to be placed horizontally either side of the wording in a rectangle outline to take advantage of the brain pathways to read from left to right.

Trendy - Definition, "A trend is a line of general direction of movement, a prevailing tendency of inclination, a style or preference, a line of development, or the general movement over time of a statistically detectable change . [1] In a few words, "trend" is a synonym to "tendency.

Does trendy relate to design, or to bikes, or to both combined? I would research this from the client, clarify and then create based from this information.

Be good to see some new concepts. The wheel and spokes obviously provide go analogies for a community.

Trendy and memorable... I love it.

Row 1: The roof of the house is a good idea to take forward, however the way the angle of the bike is odd. I would of gone for a side view of a bike, although in this concept it might be a bit messy... The bike itself looks like a workmans drill, or a pump at this angle. The uppercase serif font used is also a bit jarring with the simplicity of the design I feel. If they wanted trendy, I would suggest using a sans-serif font in uppercase.

Row 2: I really like this one. There's something very abstract about it but it's also obvious. Only point I'd make is if the wheel is obvious enough that it is a bike wheel? A tricky one to fix for sure, but if you take away the text does it make sense? Otherwise love this concept.

Row 3: A bit hard to see at such a small size, but I get the concept here. It's a nice idea too. It has a bit of a 90's feel to it though, and I think that's in the amount of detail in the bike. Perhaps simplify the bike a bit? Also, the bike is huge. It's filling up a whole door frame. I understand why, to fill the space, but it looks like an old fashioned penny farthing type of bike :) It's a nice idea, but perhaps a slightly different execution?

Overall great, fun designs with a good play with their name.

if you're going for trendy and memorable I would take out the third row. neither one speak to me at all and the one on the right feels dated. I like the second row but the off center weighting is distracting my mind and I keep on visualizing the house falling off or breaking. what about a bike sprocket with a house making up the interior shape?

I like the middle one, simple and funny :)

Hi Daniel,

I like the design of three the best and the colors of one the best.

I wonder what it would look like if you tried a couple different positions with the type...

1. To pull the type down a bit so the perspective of the entire line "The Bike House" fits perspectively with the door opening?

2. or to place the type to the right of the door so it implies that the bike is about to ride off on the top of those letters?

Overall, I like the design.

Number three looks great.

your 4th version is the best one. but i think you should try some more details at house, and maybe try to reduce the amount of line in the circle, because of size reduction and moiré effect.

It's always easier when you have a theme to play with when it comes to logo, so you can really push this one. For me it is still too literal and obvious. There are some really nice shapes on a bike that you could use to experiment with, how about the cogs for the gears? caliper breaks? the pedal, foot on a pedal and then somehow integrate this within a house shape.. your on the right track, just not sure if you're there yet.

3rd and 4th are my favourite

Keep pushing the idea towards something less literal. I think the 3rd and 4th are working the best because you are using a house symbol, instead of more of the house and a bike wheel to represent the bike.

Try to make logos as simple as possible.

Good job!