Hi Matt -
Since your main goal is to increase lead generation I'll talk about usability first then some design suggestions.
Your CTA, Call To Action for having users fill out what appears to be a very easy and quick form is misleading and not very efficient. It's a 2 part form split onto 2 pages. So my first question is, how does the admissions office actually contact the user? Do they phone them, email, or send out collateral through the mail? Of course the most cost effective method would be via email especially for an institute of higher education. So essentially, all you would need from the user is their name and email. Once you've gotten the user to give that information, stop there. Any and all users hate filling out forms, gather only the necessary information.
My second question: the form says "Start Here" Start what? I suggest having an inviting tagline that gets the user excited. Something like " Your Future Starts Here" . And emphasize the point that there is no application fee. Everyone wants something for nothing. Then have the button say "Send Now!" or something with more action than just "Learn More". Basically eliminate the 2 step form and turn it into one step.
As far as design goes, I understand that you cannot change the color scheme, but can you at least add more elements with color? I see on the University site itself, they have some greens and other colors thrown in.
Also, having everything on one page is not the best for usability. Once you go past the fold, you lose the header, logo, and navigation. I suggest displaying all the main categories as links on the home page. Know what I mean?
check out this link....Luke Wrobelewski is a form and usability ninja!