ZoomConcept Reviews
Minor Problem on screenshot-fullscreen.png 1 Try making the "Register for free" text bold, and moving the "or see how it works" text under the button. 2 I noticed on the live version of the site that this scrolls within the laptop. Not sure if that's totally necessary, but it is an interesting touch. 3 I think this text should be much larger to match more evenly with the aligned image. 4 I think this text should be much larger to match more evenly with the aligned image. 5 Not sure the keyboard really gives the best understanding of how a person would comment using this service. Why not show another screenshot here? It would give people a better idea of how the service works. New Idea on screenshot-fullscreen.png 1 Change "Once a week" to "weekly" and reword like this: Everyone gets a weekly reminder to fill in their report. 2 Try rewording to "Fill in your progress, plans, and problems in minutes." 3 Try rewording to "Get automatic reports sent to your team (or company)" 4 Is this link just for the second bullet point here? 5 This button feels misplaced here. Summary:
Overall, I think the site looks great! I noticed on the live version of the site that it is responsive, and there are a few spacing issues you need to work on there. But for this mockup, I'd mainly look at typography and whitespace. See my notes for more details.
Positive Feature Screen scrolling
The scrolling features attached to the mouse when it's hovering over the laptop screen is great.New Idea Add screenshots
People want to see the product and if the product is a web software, why not show more shots of the product. The landing page does a great job with the Attention and Interest part of the AIDA model, but I think a few screenshots or video would help to grow that desire. People sign-up for web tools like this because they get excited to use it, not because you convince them they should use it. So, I would consider adding something to that effect. You do have the "see how it works" link but that requires an added step. Instead, consider adding a teaser section below showing a few of the main features that then link to the full how it works section.Summary:
Overall great design. Could use some added visual elements to increase interest / desire.
New Idea on screenshot-fullscreen.png 1 You could switch the contrast to the text and not the numbers. Maybe use a different color and not the primary on which is for the actions. Other on screenshot-fullscreen.png 1 Is the button intentionally missing the "free" text? Minor Problem 1-2-3 falling below the fold
On my laptop, the 1/2/3 falls below the fold - but looking at the page you've got a lot of space between the logo and the benefits statement "Know what's..." The laptop is also quite large - again, pushing down the 1/2/3.Pricing info...
One more comment I came up with after using the site a bit more - the pricing info being hidden at the bottom of the page - why hide it? Instead offer opportunities to view that page and put it as a key step in your sales funnel.Positive Feature Clean design
I like the simplicity of the design. Clear benefit statement as well - I know immediately what this tool will do (also helps that you've got a good URL).New Idea Reduce the whitespace and laptop image sizes
I love the whitespace, but I think you could tighten it up while maintaining the strong, open feel.Minor Problem Background Images
I don't know how your going to code the section with the screenshot and keyboard as your background images because these would be to separate images. I would recommend only using one image to make it easier to build out.Summary:
Very nicely structured website! Also good balance and choice of colors. However, I would recommend adding another color other than your orange to add more contrast to the design.
