ZoomConcept Reviews
Minor Problem Logo
I believe the main logo should appear separately to the main image.Gallery text button
The gallery text in the navigation appears condensed compared to the other text buttons.Serious Problem Small introduction text on homepage
Missing a small introduction to what the business does on home pagePositive Feature Clear Design
Very suitable design for this type of business.Images
Professional and enticing imagesCall to action
Prominent call to action buttons for making a booking and location informationNew Idea Navigation
Not keen on the duplicate navigation, could be confusing.Contact form
The contact form currently looks unformated and not consistant with the rest of the site.Mobile Friendly?
Concerned the design will not work well on smartphones? Esp. in portrait mode.Booking button
The style of the booking button changes between pages.Minor Problem on Vogue Beauty-Homepage V3.png 1 Blue is used more than once, yellow is as well, but this red is only used once in these 3 screenshots. Try exploring further use of this colour scheme. Minor Problem on Vogue Beauty-Gallery-V1.png 1 Logo is too big, providing a lot of dead space and pushing the rest of the page down. Minor Problem on Vogue Beauty-Contact-V1.png 1 White contact area is a huge contrast to the rest of the site. Try using a grey or dark purple instead. Positive Feature on Vogue Beauty-Gallery-V1.png 1 I like the use of implied line to seperate the navigation while blending into the black background Summary:
Overall very elegant with minor fixes.
Serious Problem on Vogue Beauty-Gallery-V1.png 1 I think this call to action should be stronger. For example: "Book an Appointment" instead of just Booking. Booking also appears in the navigation -- are these the same page? 2 Get rid of this. If they are on the gallery page, I don't think you need to repeat the logo here. The name of the page is also hard to read at this size. 3 The secondary navigation here is way too small to read, and it doesn't match your primary navigation at the time (for example, there's a Location page here, but not in your primary navigation. Critical Problem on Vogue Beauty-Gallery-V1.png 1 Your navigation is lost here. Is this gradient background supposed to signify which page the user is on? Right now, it's very confusing. 2 Get rid of this also. The starburst sticker design looks out of place. 3 Work on the lighting and shadow here, because it's all wrong. The models are super bright (which doesn't match the light source and shadow you created here). If the light source is coming from above and shining down, there should be some shadow on the models. Instead, they're in full light. I would even suggest keeping the models in the backgrounds they were originally in and perhaps adding the photo in some sort of a bordered frame. New Idea on Vogue Beauty-Gallery-V1.png 1 I would try playing with the sizing of your letters here -- the V is huge and towers over the rest of the words in the logo. Summary:
Overall, the design suffers from a lot of usability issues and some design issues with respect to the models' placement in the gallery. Check the annotations and you'll see what I mean. I think you should pay more attention to making the website user-friendly before adding too much "design" to it.
Serious Problem Stock Images
I don't like the photos of the models. They smell like they come from a stock website. Images like that don't help in conversions. People like seeing people who are like themselves.Design
The overall design is too black and doesn't breath enough.Positive Feature Navigation
Easy to navigate.Minor Problem What does the company do?
It doesn't actually say on the homepage what the company does. This needs to be put on there ASAP.Make a booking tab
The 'make a booking' tab gets lost on the page. It doesn't stand out and surely this is the biggest aim of the site? Maybe you could swap round the 'Make a booking' and 'location' so they are in the opposite tabs. I.e. the 'Make a booking' should be put on in the right hand side pink/purple tab. This tab should also be brightened slightly so it stands out a bit more.Positive Feature Better social media links?
The social media buttons are pretty poor. I'm sure you could easily create some that match the style of the site.New Idea Accordion form?
To make the booking form more presentable and more CRO focused, have you considered using an accordion form?Summary:
Very eye catching design. Looks very nice. Not very conversion focused though.
Positive Feature Atractive design
I like the design, very good color adjusment.Other Alignment
It seems like 3 squares below are now aligned with the banner above, it looks like they are not in the center.Minor Problem on Vogue Beauty-Gallery-V1.png 1 purple light takes two buttons and it is not clear on what a particular page the user is Minor Problem on Vogue Beauty-Contact-V1.png 1 all very good! recommend in this concept to avoid using sharp edges, rounded corners look more beautiful and better perceived New Idea on Vogue Beauty-Homepage V3.png 1 make a smooth transition from the soft edges of the image to the background.
Thanks, for your advices. I will be making those changes as you suggested. Regards Steven