TheSocks.com is a StartUp eCommerce retailer of high quality cotton socks.
We've designed the site so as to give a quality and stylish feel. The process of picking and ordering your socks takes place on the landing page through a special tool in order to avoid reviewing numerous catallogue pages.
We are looking to improve sales conversion rates and would appreciate your feedback on the issue or any thought you might have on the site experience in general.
why are these here? the zoom is way too zoomed in and it says please upgrade to the full version of the zoom utility underneath it. graphically it does a sort of balance to the page, but functionality its distracting and doesnt work well. So bad for conversions
why show 3 socks? confusing. You should show 1 sock, let me customize it. Once ive customized it and chosen how many i want, I should then be able to "add another sock" and customize that design. 1 at a time.
its strange to me that your homepage defaults to the sock order tool. No introduction, no welcome, no quality standards, no real connection. Assuming there was a connection made and I knew what this tool was there are some additional problems
Please do not use custom drop down design (I know, that designers love this - sorry).
Drop-down design is defined by browser, by using custom drop down, you can not gurantee, that this allways will work on all browsers and devices.
From usability point-of-view it is necessary, that all available languages are visible at first sight. Imagine, that you enter a page in chinese language - you should recognize, where you can switch to your language.
At the moment languages are in drop-down, I suggest, that all languages are visible at first sight (you can use short texts on languages: EN, RU etc.).
drag'n'drop feature - mobile devices
Please consider, how usable drag and drop feature will be on mobile devices (smartphones, tablets) - this is more from technical implementation aspect.
I would clean up the main real estate (3 socks), bring up the buy box, and post more on why they should buy your socks via minimal text & imagery. As for the sock branding, consider a splash background.