This is the logo of on an online tool that will help present, share and get feedback on image mockup and html mockups for responsive and mobile web design. It will be targeting web designers and web developers. I wanted to have something clean and minimalist.
I am looking for feedback on the logo concept and execution. Any suggestion and idea for improvement welcome.
Your logo is clean and minimal but it is lacking sophistication. Right now, it just seems a bit drab. I like your concept of using the different screens but the way you have them set it is pretty dull and just does not feel like a logo. May I suggest arranging them differently, like have them rotated different ways and centered with each other or something. Also, some color could go a long way in giving it attention.
So yes, in my opinion if you arranged the screens in an interesting way, add a color or two, and address the kerning issues, you'd have a winner here. :)
The width of the gaps might be too small for smaller prints. Maybe you could see how it looks with a slightly wider gap? And maybe take the rounded corner off the tablet and phone device where that gap happens.. so the gap is square. I know it won't be 100% correct but I feel as a design it will look better and blend the shapes into a single logo rather than three on top of each other.
The weight of the text might be too light for the strength of your logo. I would try increasing the weight just a teeny bit and see how that looks.
Flip the icon horizontally?
The logo might make more logical sense if you flip it horizontally. After all "GO" could be loosely related to "portable" or "mobile" so why not put the mobile on top of go... and maybe make the width of the mobile the same as the word "GO" to complement it visually.
Preaching: Logos are to catch attention, therefore..
1.Add color. Think of all the layered and overlapping logos of past. Olympics, Apple.
a. Try making "GO" bright green like the "Positive Features" button on this "Concept Review" page
b. Keep the the dark sleekness, but play with differing shades of
i. black to grey
ii. lavender to dark purple
iii. primary colors
2. Keep everything else the same
I know you are trying to show responsive design while keeping it minimalist, but you might want to put a little something inside the different screens to really sell the responsive point. Right now if someone looked at it without knowing anything about the company they might think it is mocks ups for different screen sizes not responsive design.
I like the thin uppercase font. Maybe change the text color on GO to something other than grey to make it stand out more. Overall the logo could use a little color. You don't want it to be mockupgotosleep.
Add real parts
Maybe put a circle in on the top of the phone and add in a few small elements to show it is a phone, tablet, and computer screen.