I created a variety of logo concepts for my client, (A new cleaning service company out of New Orleans), This concept was chosen out of three possibilities. The first of the five is the final product. The next three are variations that were considered.
I would like some critique on the final. Also any comments on the other variations would be cool too. The last concept was one that I liked from the original pool of possibilities. I just would like some opinions on it, if yall will. :)
This is the only design element that is bothering me a bit. I'm not a huge fan of capitalizing letters that aren't at the beginning of the word, but it also adds a nice symmetry to it.
I think maybe the N could be pulled a bit closer to the A as well. The slant in the A gives a bit too much space near the top. I'd give it a shot to see if it helps at least.
I don't really have any complaints. It's clean and professional looking, as you'd hope. The curvature in the fonts are very elegant, and the crown fills the negative space above the L and C nicely. The Fleur-de-lis adds a nice local touch to it as well.
You do have a few kerning issues that need to be addressed though. Very small though, a few pixels here and there.
At first I accepted the full cap N. However, overtime it seemed increasingly awkward. Patrick is quite right in saying that the problem stems from the extra spacing created by the A. If you were working with another word and other letters, the cap N could work. But you have to work with the letters that you do have. In the final analysis, the gap between the A and N is too great. I think you would be better off using a small cap N.
Great work on the crown. Really well done. However, I am wondering if it would not be stronger if the highlights were lighter. Even at this size, the difference between shadow and highlight is fairly subtle and might be lost all together when reduced.
I like the stylistic similarity between the crown and lettering—especially that their strokes are the same weight and that both are mono-weight. In that sense they belong together. I think the crown needs more work. Something is keeping it from easily reading as a crown… perhaps the lower left loop or that there is a gap on the right or that it is lopsided.
Patrick wrote such a spot on review that I wasn't going to weigh in. I'll try not to duplicate his points, but I will throw my two cents in on the cap N (see notes).
Overall, the logo is professional and polished. What typeface did you use for the company's name? It's a solid choice. The slightly extended leg on the R gives a nice touch of royal flourish while the restrained serifs and the broad, open C give it a clean, contemporary feel.
I have a few reservations about the typeface for the tag line. It is so informal compared to the company name that they don't seem to belong together. This is most noticeable in the G but is present throughout the other letters as well. The refined elegance of the lettering in the name is completely lost in the tag line. Also, its weight is quite a bit lighter. If the two typefaces shared some other qualities, the weight change would not be a problem—and in fact would be welcome—but as it is the weight change further separates the two faces.
You have nailed the spacing between the L and C and the crown! The lettering and icon read as a single unit and are locked together very nicely.
The most problematic aspect of this logo is that the crown is predictable given the company's name. I did an image search for "royal + logo" to see what turned up. Crowns were exceedingly common. I also expected purple to be the most common color, but happily it wasn't (blue took that honor). Yet, the crown is well executed and, as I have already noted, locked into the lettering very well.
I am new to this site, so forgive me if I am not doing something correctly. I love the logo you created. It's clean and projects just what the business does. Also, the typeface used on top gives the idea of "royalty", and the crown in between is perfectly placed, and draws the right amount of attention without being overpowering. Also, it would work perfectly in black and white when the need arises.
I really like the first logo. I love the purple, and I think the shading and detail in the crown makes it look very professional and modern.
I also like how the N at the end is larger, this really helps finish off the image.
With images 2-4, it's a little bit harder to tell that the image is a crown. It looks like it could be a tree shrub or plant of some kind - it's not as clear at first glance that it is supposed to be a crown.
I love the last image. It's very playful and girly, and I love the look of the crown. I'm a little unsure about the L's, but I love the rest of the image.