I have spent the last few weeks redesigning our brand and website. Each design has a different feel. We want to market ourselves as experts in our field, relatable and friendly, and worth every penny that will be spent within our company. I cannot choose which design best fits our personality and objectives. All of these designs are still pretty rough. I would like to hear from you; what design seems best, and how to optimise that design. The white concept is marketed as a medium studio
Hi Brandon -
out of the 5 designs I would pick #3. I don't see any difference between #1 & #2. They look the same, and the orange is overpowering. #4 looks too unprofessional and #5 looks like too many other sites already out there.
So my critique will be based on #3. Here are the issues I see:
major alignment issues, you should do your mockups on a grid.
spelling and grammar issues
too much shadow on some elements and none on others, there needs to be consistency
the spacing between page sections is also inconsistent
you mention you want to drive people to get a quote, yet there is no CTA to get a quote? you are already listing your pricing. Your main CTA is to "Learn More".... as a consumer what does that mean? just a thought...
please see my notes....
on a side note, you're not serious about your pricing structure right?
1) The fuchsia color seems a bit out of place to me—may just be personnal; 2) Button text doesn't seem quite right… it almost seems that people are being asked to order a pre-existing design, which is the exact opposite of your brand promise.
Logo (and your company name) are getting lost. They have no more prominence than the nav bar… probably not what you want. The logo visually blends into the text beneath it. Find a way to visually separate it and make it more visually memorable (not the logo itself—which is good—but its relation to the surrounding elements).
The purpose of this progress bar eludes me. I imagine it will be related to the images below it, but visually it really breaks the flow of the page and separates the name of the client above from the images below.
Hi Brandon—Interesting work. Here is a quick rundown of my thoughts.
Designs 1 and 2: I don't see any difference between the two. The strength of this design is in the top section. The nav buttons are great; I really like the headline typography's interaction with the logo. The design gets weak in "About Us," the charts are too dry and I doubt if they are meaningful to a perspective customer. (Do customers really care what percentage of your work is design vs development?) The pricing charts lack the sophistication of the third design. Finally, there is just too much orange. Way too much orange! Yet, the blue/aqua accent is SHARP with it.
Design 3: Creative, fun, light, engaging, friendly and inviting. And the hipster man really works. Need I also say that it is my favorite?
Here are some suggestions for improvement of this design:
Too much verbiage in the intro paragraph. Don't include your personal name (since you are working under an assumed name) or location. This info can go in an About section, if you like. At this point, your message should be about the benefit to the customer. "No templates, no surprises, no hassle" will sell your services, your name will not;
The menu seems a bit old school, but fits in with your theme;
I don't get the progress bar under Current Work. Maybe it will make more sense once the images are in place, but for right now it seems out of place.
I will leave more detailed comments on Design 3 in my notes.
Design 4: I think this is the least effective of the four designs.
Design 5: There is a lot of potential here, but the dark color palette is holding it back. This has the most interesting typography of any the designs but the typography is seriously marred by inconsistency: Current Work is set using standard caps while the other headings are in all caps. My vote is to go with standard caps for the headings as they are much more friendly and readable and use all caps under the icons. With some development and polishing this could be an awesome design (and my favorite), though it is likely to date quickly.
Hope some of this helpful. Good work so far! I'll look forward to your next iteration.
To be quite honest, I don't like the body here. I feel like it draws away from the ink drawing theme. And I don't think there's much use in just having a body. From a marketing standpoint, a FACE would make them view you (or your team) as human beings and make them feel welcome. A body alone, on the other hand, just feels creepy.
I really like the continued use of graphs throughout the 1st design.
I personally like the first and third designs the best.
First design: I thoroughly enjoyed the color scheme. That orange, however, could be just ever so slightly lighter. It's a bit too burnt and makes me think "Go Longhorns!" and not "Graphic design!". The blue is very nice, though. Just make the orange a bit lighter and your good.
Second design: I liked the "sloppy" ink illustrations. The typography is really good. However, I'm not a fan of the body in the middle of the main illustration. Almost reminds me of those stock photographs used in those random websites that come up when you type in a web URL wrong. You know, the ones where the pictures have absolutely nothing to do with the content, and the content seems random to the "related pages". Anyways, I'd do away with the body, or add a face. Faces are good.
Overall, #3 is the strongest followed by number #1, which I would find equal if the navigation bar was more modern like #3. I like the illustrations in #3, they are fun and clean. My only comment would be to do away with the headless man or try to incorporate photo elements with the illustrations on the rest of the page.
Dont like Nav. Bar on #1
To be honest I am hating on the navigation front(#1). The Curvy font in the circles looks unusual when paired with the sleek and modern look of the rest of the site. You only use that font at the "WE ARE" which I think would look better in a sans serif in the blue. I would like #1 much more if it wasn't for the navigation bar.
As of right now #3 is my favorite. I would like #1 better if it wasn't for that navigation being so unfitting for the rest of the site-not modern at all. Everything is going in the right but you need to pick one and improve upon it.
I would like #2 more but I'm to really into the vector guy(is it you?) It's a bit cheesy. #4 is completely lost in the color combination. I'm not really picking up on the content, it is a very flat design.