Site is a travel blog and portal which has started to sell tours. Don't want to lose our 'blog image' and look like a tour operator (which we are not) but we want to increase conversions on the pages we are writing about specific tour and activity products.
On some of the pages, such as the second screenshot, tours can be booked onto online, for others, such as the third screenshot, it requires a contact form to be completed.
Too many options... Realistically, you want 2-3 here. I would say that nearly all of your users are likely to either FB share, or email something they find interesting. "Tweeters" will copy the link if needed.
I dont really like the header. The navigation bar looks like web1.0 and the font of "tourist israel" isn't very catchy aswell.
Also the twitter and facebook on the right just semm to pop out of nowhere.. It's flooting around.
important features to help spread the word.....but they have spread over your page. You can remove the numbers of followers and likes.....it would clean up the page.
Guide/Tour info. page
remove the "ad column" and shift entire page over making the Tour Details column to be inline with what is now the "ad column"
Add a nice good sized rectangle box that says "Book this tour today!" and place it along side or on top of the title text of the Tour.
remove the "ad column"....the rest of the spacing is fine. I am not sure if the purple works with the top Nav. bar color
allow users to comment
engage users and allow them to comment on the story.
I am going to make a general comment about the site and others. There seems to be a growing trend of wanting to sell SOMETH*ING to the user. Most designers and/or owners miss the mark on what it is they should be selling and just end up plastering everything under moon on the page....in hopes the user will select one thing.
I see that on this site!
Stick to a clean "user friendly" layout and user will want to return and refer their friends.
...and if you want to sell more.....have a "other products" page listing products in a way that is clean and well defined.
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