ZoomConcept Reviews
Minor Problem on home.jpg 1 Not sure if this graphic fits - it's a little pixelated. Maybe something a bit more artistic. --Does this have any significance to the user experience or is it just art? -
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Billie Bryan commented:Well, unless you're marketing to designers and other creative folk, I don't think the Hand icon is going to make sense to them. It's not something that people typically use on a day-to-day basis, if ever.
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Arturino commented:
i may have to disagree here, since most of the people we will be marketing to use computers. therefore the grabber icon is universal to all of those who use a mouse. im willing to A/B test this though.
2 I think the call to action can be worded better. -
Arturino commented:
agreed. "Extra Extra!"? what do you suggest?
Serious Problem on home.jpg 1 What if we used this area to highlight the simple 1 2 3 process... just a thought... that way the user gets a quick overview and can jump right into creating immediately... So maybe it goes like this: First Step: Top Area - Let's get started, Choose Some Art! (user selects art work) Next Step: Let's Customize it! (user customizes art) - I'm sure there are some cool ways to show the user how to customize Final Step: Get Your Art! (user orders art!) - I think it's a great way to get users using the service immediately. -- Just a thought -
Arturino commented:
funny you should say that, since we also thought of creating an animated demo but .
alternatively this can also be animated in the Step #2 below that actually talks about this. But placing this on the top may have more impact.
hmm - Perhaps on Step#2 http://cl.ly/1v0q2J2K3W332h1Y3k1k we can make that graphic into an actual interactive demo that uses can kick around. then ( in real-time ) whatever they made would should up in the bottom final image here: http://cl.ly/2n0A1u1V0C1R2A0L1t0e
Another marketing idea for the top - would be to show a slideshow of various interior settings and various types of people who we want to target.
both of these ideas we will A/B test. THANKS!
Other on home.jpg 1 Not sure if klavika is the best font choice... I don't hate it but it would be nice to see another approach - we may even go back to Klavika, but try and see! I do like it throughout the rest of the design though. -
Arturino commented:
agreed we are going to do a complete new direction in regards to fonts and colors ( with less variety) stay tuned..
2 Just a question: is there a way to sign up and become a art contributor? Or is the art pre selected? -
Arturino commented:
yes if you scroll down to the footer, you should see this CTA : http://cl.ly/2v2b3d0B1j1l1h3P2I2A later artists in the collection, will have invites to give out to others they deem worthy.
3 You may not need the names underneath these icons - these services are pretty well known. -
Arturino commented:
true true, we are going to upgrade some of the services too. Who still uses Digg??
Other on select-art.jpg 1 It would be neat if we could see some of the user created content... not here, but somewhere within the experience. -
Arturino commented:
agreed. we will have a category called "Remixes" - it may be opt-in though.
2 would love to see how you handle the transactional process. -
Arturino commented:
will post that soon. standard shopping cart though.
Other on customize-v4.jpg 1 Do you plan on expanding the editing features - crop, arrange, effects, etc... -
Arturino commented:
not at this time. its a fine balance ( we are not dealing with pros here )
We dont want to inundated the user with too many options that may make them feel frustrated and/or create an outcome that looks like shit. But as the idea grows and our users become more adept, we will evolve them as per market demands.
2 Another question: would a user have more than one art creation in their cart, is there an administration area that allows them to save their artwork? Maybe there's an add to portfolio - instead of add to cart. Instead of a shopping cart maybe there's a portfolio option - and within that you can order your print (almost like deviant art). -- just another one of my thoughts... -
Arturino commented:
good point. Yes we will have a Saving mechanism which saves to their ' portfolio '. portfolio pieces will be shareable and re-sellable as well. so that you can make affiliate $ on remixes.
Summary:
This site feels artistic, fun and seems very easy to use. Great work. I've dropped a few notes for you to review! Very good job!
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Arturino commented:
thanks Emeka for your thoughts.. i addd some replies <---
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Positive Feature I love the playfulness. But...
Is that really what you're after? Don't get me wrong, this is my kind of thing! Colour, art, customisation: I love it! But at the same time, art isn't always about fun and vibrancy. If that's your audience, then you're headed in the right direction, for sure but it's just something to consider.-
Arturino commented:
good point its not always about being cheery..and we will have some 'heavy' art on the site. however i want people to get excited about this very new concept, and communicating 'playful'ness is important, i want these neophytes to feel invited to have fun and explore. We will do another version with less Rainbow colors though..
New Idea Navigation
I know this is just a concept but I'm noticing a serious lack of navigational elements. Everything seems to be down at the footer, except for the "Start Creating" call-to-action button, which seems oddly out of place (and the summary that follows directly underneath has the potential to lead visitors away from it). Maybe include a small navigation menu with a few social media icons at the top? I'm sure having to scroll to the bottom constantly to navigate the site might prove frustrating after a while.-
Arturino commented:
since there is soo much juicy content on the screen, our idea was to make it very easy for the user to stay focused on the task at hand .. customize art. we dont want to do anything to distract them from this funnel. we do have a simple 1. Select -> 2.Customize -> 3. Checkout
the rest for us is soo secondary. Why do you feel we need to put more links on top ? maybe i missed something here?
Other Direction
Overall, I love what you're doing here and it seems like something I'd want get involved with myself. But I think it still needs some fleshing out. The dog on the couch doesn't say much about the service. Maybe, instead, someone actually looking at or interacting with the art? Also, it's lacking a little cohesion, I think. I don't usually suggest this but maybe you could include some kind of border or container surrounding the content with a subtle background? Just a thought.-
Arturino commented:
re: home landing > top image
- we will turn this either into a slideshow of various interior settings and various types of people who we want to target. So people can relate.
or
- make an animation of the customization proccess
on Step#2 ( of the page ) http://cl.ly/1v0q2J2K3W332h1Y3k1k we can make that main art canvas into an actual interactive demo that uses can kick around. then ( in real-time ) whatever they made would should up in the bottom final image here: http://cl.ly/2n0A1u1V0C1R2A0L1t0e
what do you think?
re: cohesion / border do you mean the whole page ? or just the top part? please skitch ( skitch.com ) it out thanks
Summary:
Love the fun and funky vibe but it might not be the direction you want to take. Navigation needs to be more accessible. Imagery should reflect or demonstrate the service. Add some elements to give it more cohesion.
Looking great!
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Summary:
This seems to be a very complete and professionally done site. Kudos. Its actually perfect and I almost never say that.
the grabbing icon symbolizes that the art is customizable/ movable, and "power to the user" kind of thing. Another option we were considering was to use the transform box instead of the had : http://cl.ly/3w1S1S0I3M3O251X2x1W . We picked the hand since it was more powerful and had more meanings. But im open to do a separate round of polling for the logo, since we are also considering to change it's colors.