ZoomConcept Reviews
Serious Problem on PitchBIG.jpg 1 use 2 colors.. green button? Positive Feature on PitchBIG.jpg 1 show happy smart startup guys/gals. stay emotional not literal Serious Problem on PitchBIG.jpg 1 What are you magnifying? The entrepreneur? Show what under the glass! Summary:
Title of review says it all. As an entrepreneur the idea appeals to me and I want to join, engage, and get connected. The site in this design, however, feels cold and (sorry!) a bit boring. The blues and gray contribute to this as does the use of space. I say tighten up the design and warm the colors.
Minor Problem on PitchBIG.jpg 1 fonts/typography. The sans-serif in your logo (top-left corner) and the big-idea-statement (front and center) are lovely. Elsewhere, blah Arial. Another super-safe and boring choice, and in this case the choice conflicts (rather than nicely-contrasts) with the attractive sans you've picked. At least go Georgia or something like http://www.google.com/webfonts/specimen/Arvo. Anything serif and web-appropriate. Try stuff, anyways. 2 Magnifying glass? I like how simple it is, and it's a clean image, but I wonder how much it goes with the concept. Pitch... magnify? Nah. Big... magnify? Kind of; the message might be "magnify your pitch, make it seem bigger than it is." Only you and the client can judge whether that's the right marketing message. It's not *bad*, it's just... I'll bet there's better ideas out there. New Idea on PitchBIG.jpg 1 Which words are emphasized? Here, I hear you saying "get YOUR STARTUP funded fast." I'd think you'd want to say "get your startup funded FAST." Is this what the design spec called for? Summary:
Broadly, I like that this Home page offers the visitors few choices. It's unambiguous what you want the visitor to do.
That said, I think there's a few things to do to sharpen this idea. Try some of 'em out.
First, I'll echo what was said about the color. You've gone mono-color, and that's fine... but icy blue probably isn't the choice. It's non-trendy and super-safe; it's too safe. Go with something more memorable. It's about money, so I'm leaning green, like a #55eeaa, but play around with it.
Additional comments in the annotations. But this is good stuff; sharpen it up a bit and I think it'll work great.
Summary:
As a current entrepreneur, trying to raise capital to establish or further grow my business I am excited to come across more and more sites similar to yours. It has been very challenging and time consuming to meet investors and a site like this can provide more exposure to a startup. That being said, I understand the use of the magnifying glass. However, Maybe under the magnifying glass is what your site will ultimately do is not only provide exposure, but the goal of connecting an investor and entrepreneur.
Something to consider might be replacing the magnifying glass image with an image of an Angle Investor or VC firm handing over a check or you can have this image under the magnifying glass. I think your colors also need to be jazzed up and not so stuffy. I understand the dilemma with investors, but you need to make it more exciting and also share the success you will bring through your websites message.
