ZoomConcept Reviews
Minor Problem The bad
I know you said a lot will be changed but here's what I don't like about it right now. basically: -the logo (top left) -the phrase ("one planet...") -The other phrase ("$1 dollar") especially since that means 1 dollar dollar.Critical Problem Small window
That small window you are leaving for content looks to be quite small. I hope you don't plan to show too much content in there.Positive Feature green/blue one is the better of the two
Between the 2 layouts I definitly like the more colorful/playful green blue design.-
Minor Problem Use of dollar signs
Evokes greed; Maybe you want that but again, that's not good for appealing to a "broad set of users"Critical Problem Main slogan
Too difficult to read; doesn't stand out enoughSummary:
In answer to all of your questions: the first (colorful) one.
The second concept strikes me immediately as too dark, and dark does not jive well with anything that evokes images of Earth (i.e. "planet"). Dark also does not bode well for anything you want to be fun or social for a "broad set of users"
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Cais Manai commented:Thanks Chris, really useful feedback. Much appreciated.
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Summary:
While the colorful version of the concept is more visually appealing, it is very hard to read the copy/headline. My eyes are confused about where they are supposed to go. Simplifying the imagery would go a long way in helping make your purpose clear to the user.
Positive Feature Second desgin is better
The Second Design is better in my opinion because it is cleaner and my focus gets to the content and not only to the header. The second design is more trustworth. You should bring the social effekt from the first one to the second one. The second does not show the social feeling.
Thanks for the feedback, really appreciate it!