ZoomConcept Reviews
Serious Problem on 2.jpg 1 this call to action requires too much scrolling. My gut says this will be missed Summary:
Vivek ~
There's a heated debate about whether users scroll below the fold to access content. The following articles frame this argument:
For scrolling below the fold:
- http://iampaddy.com/lifebelow600/
http://sixrevisions.com/usabilityaccessibility/10-usability-tips-based-on-research-studies/ (see entry #5)
Against scrolling below the :
- http://econsultancy.com/us/blog/5630-web-users-spend-80-of-time-above-the-fold-nielsen
In my experience of usability testing - if the user cannot see key content in the first 3-5 seconds, you've lost them. I encourage you to usability test this using Clueapp.com -- which will help you determine what people remember after seeing a given screen for 5 seconds.
Good luck@
MichaelR+
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Former Expert commented:So Steve ~
To be clear -- the 5 second test is about memory management and determining what is compelling on a given page. It is one of 3 tests I would use to determine whether deep scrolling was effective for the design.
In this case -- if the users don't interact (see visual cues that tell them key content exists below the fold) it proves out the theory early in the design process.
We're on the same page about 'motivation' - a designer needs to understand how to engage the visitors. Most visitors are entering the task with a superficial psychological state (HSM theory) versus a seeking elaborate details (ELM theory). This is where I would start my research -- and test the structure of the page content organization, development of a primary call to action, and navigation strategy.
As a part of the research studies - I would use remote online testing to prove whether a problem existed (in this example - use five second to determine what someone remembered at a glance) - then drill into the design of the page using "click tests" (where would you click to do "X") and "annotated test (bounceapp.com) to determine if people understood the page structure.
Thanks for allowing me to clarify my review!
MichaelR+
Summary:
First of all I would suggest changing Are you excited to start now? to Ready to get started?. I like your middle section and the form both convey the speed at which the process will start well. I do think though that most people would like to speak to the developer a little before work begins on the webpage so maybe you could add that option. At the top where the green red and black boxes are, i think the information should be presented differently. It is a little confusing how you presented the sequential information that way as I finish reading the red box I find myself a little confused at first. I would consider organizing this information top to bottom together instead of in separate side by side boxes.
Minor Problem A bit confusing
I like the idea of breaking things down into three sections, one leading to the next, and coloring them differently (although I would select a color other than green or red, as someone who is color blind will not see these differently). The problem I have is that if I have a problem with my website and want you to work on it, how do I know how long it will take? And the wording "Suppose, you have chosen 5 hours job" is awkward and incorrect.Minor Problem Too long.
The height is too much. That makes users scroll more, which makes users use the back button of the browser.The two buttons in the header.
I don't like how the two buttons "Hire Flex Developer" and "SEO Packages" look. You should redesign them or find another way to integrate them.Serious Problem The three shapes at the top.
I like the design and the simplicity of the green, the red and the grey shapes on the top. You've done a good job there.Summary:
Overall, you have more work to do on the website. I wish you good luck.
Minor Problem on 2.jpg 1 The design of this really doesn't fit with the other elements on the page. Perhaps it should be open right away (and be smaller) 2 this arrow doesn't really point anywhere.. and the message itself is sort of weird (you should let the users themselves start feeling excited) Serious Problem on 2.jpg 1 These are critical elements for trust. Move them up so people see them. 2 That's a mess... try to make this section much more clear. Critical Problem on 2.jpg 1 I'm guessing the typical customer has no idea how much hours she should book with you. 2 It took me 10 minutes to realize that this is an expandable button! Positive Feature on 2.jpg 1 nice detail here here :) 2 Nice and clear. Good work. New Idea on 2.jpg 1 I'm not a fan of the red button with the saw-blade element really.. perhaps remove the blade icon and make it green just to test? 2 Good, but perhaps too overstated. Perhaps you could make the gauge smaller and place it next to this text and move the smaller text below them: ["""""""]---We can start.. [GAUGE]--RIGHT AWAY [______]---smaller text smaller text smaller text -
Martin Kruusement commented:looks like line breaks don't work here hehe :)
Summary:
I think the fundamental flaw is that you expect people to know how many hours they need..
I would completely redo the 3-box system. No need to use hidden stuff just to look cool :) People are not going to open them.
Perhaps the main headline could be done with a slightly darker color to give it more impact and contrast.
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Michael, I don't feel like a 5 second test is a fair assessment of a deep scrolling page ESPECIALLY when done by a user that isn't interested in the content of the page. Also, sadly, it doesn't look like any of the sites that Nielson tested in his eye tracking reviews had a completable action (such as this form) at the bottom of the page. Most of them appeared to be content oriented.