ZoomConcept Reviews
Positive Feature on INITIAL OPTIONS 1 This, I believe, is the most successful use of the pencil image. It really stands out and feels aesthetically sound. My only concern would be the space between the "V" and the "i". I can see how challenging it may be to balance this though, good luck. 2 This is just not working for me. It has potential but right now it feels very out of place. 3 Maybe try emphasizing this a bit more. Right now it feels dwarfed by the boldness of your font. Maybe try using a thinner font for this one. 4 This one doesn't feel like a pencil. Try playing around with this one some more. Summary:
Hey there, Javier,
Overall I think you are on a good track here. The 4th one is my favorite. I believe it has a cleaner and more balanced feel over the others. I would however suggest trying the lowercase typeface from the 1st and combine it with the concept of the 4th.
New Idea: Instead of "creative solutions" maybe try saying, "inspired solutions"or something like the sort. The word "creative" is already overused by designers.
Great work. Seems as though you almost got it!
- Ryan -
Attached Files:
Serious Problem on INITIAL OPTIONS 1 this type of typographic logo has been done before 2 the extra spacing throws off the balance Critical Problem on INITIAL OPTIONS 1 this is a neat idea, but might be a bit too subtle (unless that is what you are going for). 2 too much spacing Positive Feature on INITIAL OPTIONS 1 solid, balanced, strong, and memorable! Summary:
Hi Javier,
First, your play with negative space and the pencil is unique and eye-catching with a clear message.
I think Concept #4 is the most creative because: [1] the alignment and spacing works well (as opposed to concept #3); [2] the pencil is clearly marked and well-integrated (as opposed to concept #2); and [3] it provides the best balance.
Cheers, Serina
New Idea on INITIAL OPTIONS 1 I like what you are going after here! 2 Keep going on this concept!!! 3 Interesting the A still reads as an A. Keep drilling into this Summary:
Javier ~
I really like what you are going after. Keep drilling into the counter-spaces/negative space by getting out your sketch pad and render in pencil. This will enable you to workout something special.
Some reference:
- http://www.toxel.com/design/2010/06/09/24-cool-logos-with-hidden-symbols/
- http://www.graphicdesignblog.org/hidden-logos-in-graphic-designing/
- http://www.1stwebdesigner.com/inspiration/creative-logos-hidden-thought/
Nice start!
MichaelR
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Benjamin commented:Those are some great links Michael, the FedEx one really surprised me.
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... ... commented:the design concept is getting better and better. Have you considered playing around with the tagline "Pencil me in?"
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Javier commented:"Pencil me in" just in time Michael, actually I was thinking about my tagline, "Creative Solutions" was perfect for my previous logo, but it is not linked to this one, at this point "pencil me in" is the winner, thank you Michael, that was a big one.
www.javier.LA
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... ... commented:
Use one of the following free apps to test whether the new tagline works: - http://www.bounceapp.com/ or - http://www.clueapp.com/
You'll need at less 10 people's feedback to determine whether it works. Both apps enable you to send out the test via email, twitter, facebook to get participants.
Good luck?
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. . commented:Nice update!
Minor Problem The kerning is on point Minor Problem on INITIAL OPTIONS 1 Comes across as a pause symbol to me. I don't think that is the message you want to convey. Serious Problem Before I saw the other versions, this detail really came across as teeth to me. Definitely don't want to get 'sucked' into the vampire craze. ( sorry for that ;) Serious Problem on INITIAL OPTIONS 1 This might make it too busy, but how about trying the creative solutions next to the 'J' and under the 'avier.' Perhaps it could be in the shade of grey used in 2. 2 This is too jarring of an experience for my eye. I don't know where to go after 'JA' because the V is so strong and pushing my eye down to creative solutions. Summary:
Number 1 would have to be my favorite, followed by #3.
I think that if you moved the pencil effect to the I in #3 it could translate as a pencil better, although I do think the tip is necessary.
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Benjamin commented:
Not sure why the tags for the comments got all messed up, they were showing up strange in the editor.
This "This might make it too busy, but how about trying the creative solutions next to the 'J' and under the 'avier.' Perhaps it could be in the shade of grey used in 2" should be a suggestion.
Also all of the icons are showing up wrong. Sorry about that Javier, not sure what's going on.
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Ryan Bentin commented:The tags for the notes have always been buggy. We've learned to ignore them ;)
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Positive Feature Clever idea. New Idea Try moving the text a bit up. Maybe you can try using small caps for this one. You can play around with the font as well so you can increase the contrast between this one and the "javier" text. Summary:
This one is the best one. I really like the pencil idea. You are on the right track.
Summary:
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Blank commented:blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank blank
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Summary:
Javier
I like what you did with the "Javier" with the v as the pencil, and using MichaelR's strap line, "pencil me in" all you need now is a pencil like font.
Whilst the font you currently have is nice and clean, it doesn't give off a creative touch, also the kerning looks a bit off.
have a look at these fonts: http://www.dafont.com/theme.php?cat=603&text=pencil+me+in
Good Luck!
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... ... commented:
Good call Casey!
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Javier commented:
Hi Casey, thank you for your feedback, the font is a good idea, but I don't really want to go crazy with the font, I want to keep it as simple is possible, even a small modification on the font could mean a change in pencil too.
have a good one
www.Javier.LA
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New Idea At the first screen, maybe the "pencil me in" could be half-font and right at the bottom-right corner of the R? Summary:
Love it! I myself are a fan of contrast and black & white.
Positive Feature on INITIAL OPTIONS 1 I think this is the obvious but better working version. Clear concept, effective and really to the point. 2 This is really subtle and is the one I like more. Maybe you can try a different type, something a bit more technical. Positive Feature I like it
I like it! Its clean, fresh, and unique.Positive Feature on NEW VERSION-AFTER-REVIEWS 1 I like this one. Summary:
I like the initial one you went with and made it for all different things. Looks great!
Summary:
I like the overall look of this concept, but it doesn't necessarily make me think at a pencil when I see it. I think concept #4 was more suggestive from this point of view.
Summary:
Was it the tag line "pencil me in" that lead to the genesis of the pencil visual in the logo or do you want it to represent something beyond that? Upon first glance, the visual breaking into the composition from the top communicated a neck line of a suit. The white on black feels very formal and less personal. It seems a little more information needs to be introduced into the design to communicate the pencil more quickly and confidently. For the four logos, the first speaks the most clearly as a pencil to me. I keep seeing "JAWIER" in number four. Number three makes the "A" slightly cartoonish with its fangs.
Overall looking very good.
Critical Problem The V
I do not like how the "V" is pushed all the way to the top of the format. I feel like your are missing something, like its unfinished.New Idea Logo
I would suggest centering the logo and not pushing it all the way to the top of your product.Other pencil me in
The simplicity of your statement is clean and gives action, I have to admit it is hard to determine the purpose of penciling you in. After reading your description it made more sense. I wouldn't change it because it makes me want to learn more.Summary:
The name is a strong logo on the apple computers. I would just suggest centering the "V," instead of pushing it to the top. I also really like the clean boldness of the black and white colors. You are on the right path of making a strong simple impression.
Positive Feature The pencil concept is very cool
I like the idea. I thought the second image listed was easier to understand that it was a pencil, although the first one listed is cooler/sleeker.Positive Feature on LATEST UPDATE 1 looks like a suit hehe Summary:
what kind of products or services does this label offer? :)
Minor Problem The graphical logo is simple and memorable but there is no clear link to the business Summary:
hi, I love the concept you have here. it is very clever, nice and clean.
This looks great Javier,
There is just one little thing. I really prefer a solid white or solid black. And also the tip of the pencil looks better aligned inside the baseline. I put the file here
You probably started like this and took it a step further which is all good. It's just a personal preference. But looks great the way it is. Awesome job. Looks totally cool!
Your presentation looks bas-ass too but I don't think there should shadows cast on a lit screen. Right? :)