ZoomConcept Reviews
Minor Problem on sample-3a.jpg 1 you can explore a better type treatment (bold some of the central theme content) 2 Need a better highlight strategy that indicates where you are... 3 make more evident/prominent Critical Problem on sample-3a.jpg 1 If this is the primary call-to-action button -- you need to redesign. Place higher in the design. Positive Feature on sample-3a.jpg 1 good content modules New Idea on sample-3a.jpg 1 make larger 2 create a call to action button Summary:
Steve ~
The ad banner area is strong and well balanced. It needs work to ensure you get peoples attention:
- Typography needs work - to communicate the value proposition of the site. Bold keywords or color to illustrate the central theme and message.
- Integrate the call to action into the ad banner area. This will increase conversion rates
- Rework the navigation bar - right now the location highlighting is not strong
- Ensure that the phone number is prominent - easily seen and memorable.
- The content modules well designed
- The fat footer works very well
Nice start
MichaelR
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Steve Comrie commented:Michael, thanks for your feedback. I also ran a click test and it looks like your advice about a button in the header is spot on. I think that it will actually perform better if I swap the text and CTA to the left hand side of the banner.
Your other feedback has been valuable as well. Cheers.
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Minor Problem Compression, SEO & other optimization
Not sure how far along you are in the website, but checked out the main page and blog and didn’t see compression.Minor Problem on sample-3a.jpg 1 Too verbose, shorten text sections. I.e. "Building it right the first time makes everyones life way better" consider "We build it right the first time, every time." Aside from your grammar being off, all text blocks could be compressed to get to the point, too much flowery language that doesn’t really add value. What are you really trying to say, keep it to 2-3 lines. Only keep it if it really means something or gets a point across. 2 Not a huge fan of the color, I'd prefer a blue but might just be personal preference. Serious Problem on sample-3a.jpg 1 Shorten your about section on the main page, save the detailed company description for your about page, also need to add an about page...don’t see one. 2 You need a more prominent call to action, your primary goal for the landing page is conversions. Critical Problem Target audience
You say you’re trying to attract “account managers at marketing & advertising agencies” but you’re not telling them what you’ll do for them. You’re speaking to them as a web guy to a web guy, speak to them as “account managers at marketing & advertising agencies” in their language. What will your services do for them to help their business? You should save the more technical stuff for another page, not the front page, you’re just eating up space with information half won’t understand. Have a friend or family member (preferably someone in your target audience) and ask them what your page means to them if you have a hard time pretending you’re not a web guy.Positive Feature on sample-3a.jpg 1 Your footer needs work. The recent blog posts is nice, but not sure how well it works there, maybe do something with it. Your address isn’t necessary on the first page unless you’re only targeting local agencies…put it on your about or contact pages. Are tweets necessary? You could probably move your social buttons to the top and get rid of the footer completely and save space without losing much if any value. Every site doesn’t need a footer, only if its value added. Your sub footer is good. Summary:
Overall I like the concept and think you're on the right path. I made some suggestions to point you in the right direction, hope this helps.
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Steve Comrie commented:
Gabriel, Thanks for your feedback. You focused a lot on the content of the site which was great because not many other people considered it. Along with improving the call to action button in the primary header, I've hired a professional copy writer to address some of the issues you brought up. Thanks for your help.
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Positive Feature Looks great
I like the color scheme, it almost reminds me of holloween/fall. Very professional, it almost looks like a template! Great work.Minor Problem Green headers
Sorry, I'm just not into the lime green headers, especially coupled with orange colours all over. Great design otherwise, though!Minor Problem on sample-3a.jpg 1 Is very small, I think maybe could be more big and showy. New Idea on sample-3a.jpg 1 Add call to action in banner. Summary:
In general, the interface is very good only those details that I told you.
Congratulations on the design. Is a beauty home page.
Minor Problem A little another style, than other part. icons are not in right place, maybe put them in line with header font looks like you are trying to write more letters and words. bad free space Punchline doesn't give a clear vision of product you offer. My sister:"Are they selling Apple production?" Positive Feature i like the colors. New Idea make this button like leadin to somewhere: add ">" Summary:
Too much text, ill never read it, and punchline doesn't give me the answers. ok in design but total fail in usability.
Positive Feature Banner
I like the top banner a lot.Summary:
It's too verbose for my tastes, especially for the main home page.
Minor Problem on sample-3a.jpg 1 this slogan, it sounds like it's grammatically wrong Minor Problem on sample-3a.jpg 1 This is a lot of content to read through for a new and anxious user. One of my rules of thumb is not to intimidate first time users. Is it possible to move at least one of these sections in this space to its own page? 2 The more I look at the footer, the more I feel uncomfortable with it. The black background of the footer looks like the beginning of a new page as apposed to the end of the current page. I feel like the the artistic flow of the page could be improved here by either reducing the size of the footer or changing its (the footer's) background. New Idea on sample-3a.jpg 1 You might want to consider replacing this piece or reworking the colors. For me, it acts like a big stop sign, despite being orange, and I initially missed the content below it. -
Steve Comrie commented:
John, I've been noodling this one around for a while and wasn't sure how to fix it since orange was one of the primary company colours. I'm wondering what your opinion on this change is: http://i.imgur.com/QqBUn.png
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John Gurtz commented:It may turn out that your users will work just fine with the way this piece is currently designed. When I encountered the orange navigation area, I saw the end of the page. If I were working with this design, I might try to do a few sketches of what the site would look like if the orange navigation bar was placed above scrolling picture banner. The site may flow more naturally with this piece at the top. Hope this helps!
Other on sample-3a.jpg 1 My eyes played a trick on me when I first saw this section. I thought this was the entire page, before realizing there was another 2/3 of content below it. Summary:
It's a very sleek and professional looking design. I like the colors and your content is strategically placed. It is easy to read and distinguish between different pieces of content. That said, I have 2 concerns.
The middle section of the page is awfully big and intimidating. Maybe try and move some of that content to its own page.
The flow of the page could be a bit better. The orange navigation menu at the top of the page is saying, "Stop! Go no further and interact with me!" Also, the footer is aesthetically menacing. It creates a feeling of a new page starts here as apposed to this is the end of the page.
I hope this helps! Nice work.
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Steve Comrie commented:
John, thanks for your feedback. I'm actually going for more of a longer direct sales copy style of landing page here, as I'm targeting a very specific group that has a pre-set list of criteria they'll be using to determine whether or not I'm a good fit for their needs.
Your comment about the colour & placement of the navigation bar is very interesting though. I will keep it in mind for future iterations.
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Think I just achieved this with the help of John's comment from below about it acting like a stop sign. Will likely post a new concept a little later.