ZoomConcept Reviews
Minor Problem on hncma-home-v13.jpg 1 why are these so small and placed way at the top of the page and outside the borders? 2 make the navigation background color different than the blue, orange or green you are already using for base colors. 3 use a darker color for the opaque background and change the font color to something other than orange. 4 lose this sub piece, it's distracting 5 center align 6 the mixed alignment of the numbers, icons, and text is also very non-focused. I would left align starting with the numbers, followed by text then icons. 7 not consistent with the other modules placed in the page body 8 put this area into the actual footer 9 move these below the end of the module's copy 10 move to the bottom 11 search box is too short Summary:
Hi Dan - My comments are mostly based on the 1st concept. If your main goal was to display bright colors, you have done that.
What I don't see are any actionable components. There is no main CTA anywhere on the page and therefore it looks to be like a strictly informational site. Its hard to tell if the screenshots are displaying in real size because the type is so tiny I can barely read any of the copy.
You have everything sectioned off in modules so it's hard for the eye to focus on any one are of the page.
The placement and naming of your continuation links is inconsistent. You have: "More "View All", "View Events", "Learn More" and "More". I suggest renaming them all to something like "See More" and place them at the end of the copy rather than at the top of each module.
Your main navigation is so tiny, and because of the page layout, it almost appears to not be a part of the page at all.
Overall, the page is too boxy with so many modules. I think you should start with wire-frames before putting your ideas into photoshop.
please see my notes....
Minor Problem on hncma-home-v13.jpg 1 Again, I think you have too many collections of links down here. Similar to the top double navigation. 2 I also agree that this secondary box is distracting from the first headline box. If you need a headline and text here, why not bring them together in the same box and only have one orange arrow in the top right corner. Having two boxes, each with an orange arrow (which I presume is for "more") seems like overkill. Serious Problem on hncma-home-v13.jpg 1 The way these rows are compartmentalized makes me feel very much like the large coloured box on the right relates *directly* with the information to the left of it, but that doesn't seem to be the case. I think that introducing some spacing between the columns and rows will help section the content into more logical groupings. Right now, everything just seems to run together. Serious Problem on hncma-what_we_do-v8.jpg 1 I didn't even notice these links in the design until another reviewer pointed out that they were orphaned. Something here needs to change for sure. New Idea on hncma-home-v13.jpg 1 Consider making this image stretch full width on the home page. Other on hncma-what_we_do-v8.jpg 1 I feel like this site has A LOT of shades of orange. I'm not sure how many exactly, but it feels like maybe there are too many. Reviewing and consolidating them might help. Personally, I like the shade in the right hand column of this page the most as it doesn't seem to be fighting with the blue and the green for supremacy as much. Summary:
It feels like the home page is suffering from a little bit of design by committee where everyone feels like every section is the most important part of the page.
It also feels like there is just A LOT of information on the page that needs to be displayed. Maybe a longer home page with more horizontally sections (as opposed to vertical columns) would benefit the design.
Minor Problem on hncma-home-v13.jpg 1 Template seems fine but i would choose more pastel colors or you can add little noise to the background colors. that would solve the shiny color problem Summary:
Template is just nice. I assume it is community or clubs webpage template as i said you can just change the variations of colors that would be enough
Summary:
I don't like the orange words on white stuck on to the picture of the two men : look too cheap
Serious Problem on hncma-home-v13.jpg 1 Background too distracting Critical Problem on hncma-home-v13.jpg 1 Visually cluttered - too many colors, everything competing for the visitors attention. Simple is better. Positive Feature on hncma-home-v13.jpg 1 Only part that is salvageable Summary:
Dan -
There's a lot going on in this sample. It's a bit overwhelming - conveying a ton of energy, but in my opinion not communicating the message and value proposition.
Mitigation Steps:
- Start with low-fidelity wireframes (black and white) using a tool like MS Visio or Balsamiq Mockups Work out navigation issues and content in that phase. Add color to enhance the message - not as decoration.
- Renew the template with a framework that utilizes less color and movement. Don't reinvent the wheel by adding dramatic color backgrounds. Concentrate on the message (the story).
- Retain the module design from the right rail. That flat saturated color poster-type design works
Good luck -
MichaelR
