ZoomConcept Reviews
Minor Problem on fotobook-ver3.2.jpg 1 This line here seems really distracting. I would consider getting rid of it. 2 It would be nice if these arrows matched the same gentle shape as the arrows in the main navigation bar for when an item is selected. 3 Try moving the shopping cart icon to the left hand side, and adding a call to action button on the right for a user to "checkout" or "view cart". 4 Spacing here is a little to tight I think. 5 Spacing here is a little to tight I think. Feels like it should be about as wide as the vertical gap above it. New Idea on fotobook-ver3.2.jpg 1 Maybe consider some kind of texture or faded background image for the entire width of this blue bar. Might make the design come to life a little more. 2 I don't think this colour grey works well here. Something darker like in your footer or nearing black would look better I think. Summary:
Overall I think this is a great start to your design. I think the two main colours are beautiful and work well together.
You do have a problem with the 3 boxes, but I'm not 100% sure what content you want to use in them, so it's a little hard to critique them.
Maybe you could show example of other Photobooks that were put together so that people know what to expect to be able to build before they start building it.
Maybe consider pulling a headline out of each box and displaying it above the actual box.
Also, I think the rounded corners on the buttons are just fine despite the hard edges in most other places in the site.
Minor Problem Not sure where to look
There is no clear call to action. The bottom widgets just get lost in the mix. In a 5 second test, I'm looking at the logo and the featured image with its title.Summary:
The design is light, fun and clean. However, my recommendation would be to work on the call to action. It's not specific enough of what you want a visitor to do.
Attached Files:
Minor Problem on fotobook-ver3.2.jpg 1 You should update the footer (http://patterntap.com/tap/pattern/2533544344c2d32f1f0e4e) Add some social networking icons to target the female segment you are targeting Positive Feature on fotobook-ver3.2.jpg 1 Nicely executed 2 Interesting use of the accordion navigation pattern 3 Nicely excuted Summary:
Hi Maarja ~
Appears as though you are on the right track. I encourage you to perform some usability testing to determine how successful this design is (from your target audiences perspective):
- Do these colors really work? I would have expected more warmer, exciting colors to engage women in your target segment. I could be wrong but, the current color schema are sort of muted and colder than anticipated
- Footer needs work. You should consider placing social media opportunities -- enabling viral sharing and promotion.
- Think more about persuading the users After watching this 12 minute video - you will be made aware of opportunities to make the landing page work from a more visceral level of engagement with your target audience
I hope this helps, MichaelR
Critical Problem on fotobook-ver3.2.jpg 1 I feel the spacing on the headers is wrong - Text should be vertically centered within the header bars and accordian bars Positive Feature on fotobook-ver3.2.jpg 1 I LOVE the colour combination! They go tagethor really well and are very calming/ relaxing. 2 Nice clean main menu
