ZoomConcept Reviews
Minor Problem on WMM1.jpg 1 larger type - consider the same yellow as the title type 2 play with this a bit. organize a bit more - so it's easy to scan for dates and times. Remember this is the primary call to action 3 Alignment issue Summary:
Shawn
Simply put:
- Sample one is evocative and very elegant. A winner!
- You have some typographic issues that can be addressed by looking at other poster designs - and seeing how the worked out the challenge
Ideation and Inspiration:
- http://www.spraygraphic.com/storage3/memberfiles/1300/picture/600578a7a8a4fa3c0a10e9651ef3780fc44.png
- http://4.bp.blogspot.com/f-EYGcj4cio/Sgh6UfT4ojI/AAAAAAAAAQM/0vKF-CeOjQA/s400/posterOUT.jpg
- http://museumpuppetry.files.wordpress.com/2008/01/kok5-copy.jpg?w=1301&h=4578
- http://calligraphy.expressionz.in/wp-content/uploads/2009/12/neruda.jpg
- http://www.johnstevensdesign.com/index.html
I would work sample #1 - and abandon the rest. I included the calligraphic sample to help you see the power of differentiating (drawing attention) by juxtaposing hand-rendered typography with computer generated type.
MichaelR
Attached Files:
Summary:
I often see posters like this and really wonder what it is about. I know you can't tell everything (limited space and you don't want to spoil everything), but please tell me SOMETHING.
Right now I don't know "what's in it for me". What is this play about? You told us something in your product description, but why is it not in the poster? Those keywords should already help me a lot, instead of thinking this is a play about someone who lost his money and will probably be looking for it.
And IF you get the viewer so far to decide that it's interesting enough for him, I'd suggesting telling how much it would cost, how to get tickets and how to get more info (URL).
As for the designs itself, I'd like #4 most.
Good luck!
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Shawn Rice commented:Excellent point.
It's tough to translate 88 pages of words onto one sheet, and I will strive to incorporate more of those themes into the final design (as opposed to running with one idea per concept).
Excellent point about more info: the ultimate goal is to get people to buy tickets, so a way for them to do so would be a strong choice.
Thanks for taking the time...
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Minor Problem on WMM1.jpg 1 you want to change this font type and its color. Minor Problem on WMM2.jpg 1 you can also change these font types and can make them black because they are the most important part of the banners. Minor Problem on WMM4.jpg 1 It does not read you can increase their size Minor Problem on WMM1.jpg 1 You say the play is about dark themes - ghosts, cruelty, sex, infidelity, etc, but nothing on the poster explains this. 2 Main image looks like someone commiting suicide because of money troubles - If the play deals with this, great! Critical Problem on WMM1.jpg 1 Why is her head cut off the poster? -
Shawn Rice commented:
The original image is the woman, supine, floating in a lake. Her head is above the waterline for breathing purposes. I reoriented the image, and obscured the background. That is why.
New Idea on WMM1.jpg 1 Maybe make the name of theatre bigger.. Add a contact number for ticket/ enquires/ box office, etc -
Shawn Rice commented:
This point is good. Thanks.
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Hey Michael.
Thank you. Your critical eye is invaluable, and your typographic advice is always welcome.
Which direction we take is ultimately up to the clients, but I am pushing for #1 as well.
Cheers!