ZoomConcept Reviews
Serious Problem on logo_nvn_d.jpg 1 doesn't work in this orientation 2 Kerning issue Critical Problem on logo_nvn_d.jpg 1 needs tight kerning to really work Summary:
Karthikeyan -
This logo can work if you:
- Do some tight kerning & http://www.fonts.com/aboutfonts/articles/fyti/spacingkerning1.htm
- Checkout some other fun logos
- Ensure that the logo works in black and white
- Try to create a "hidden image" This will resonate with people - and hits them unconscious level - versus the current approach
Nice start.
MichaelR
Summary:
I like the logo, but as per the dot aligned with com in vertically it would be great.
Minor Problem on logo_nvn_d.jpg 1 Kerning need fixing Serious Problem on logo_nvn_d.jpg 1 this does not seem to work with the rest of the logo Critical Problem on logo_nvn_d.jpg 1 Dot is too big. Stand out too much. Is is that important? Positive Feature on logo_nvn_d.jpg 1 Like the way the carrot is illustrated and sits in the V Critical Problem on logo_nvn_d.jpg 1 Missing the dash Summary:
Nice color, nice font, but there is too much around, the way you woRked the Veg-non is good, but .com it is not necessary on the logo and I think that is not the right position for the tag line.
The chicken and the carrot were not managed using the same concept, since the chicken was created as a lined concept, the carrot is a detailed draw.
Minor Problem on logo_nvn_d.jpg 1 The dot has a weird placement. Try moving it a bit to the right, under the "com". 2 To much space between the letters. Try squeezing them a bit. Positive Feature on logo_nvn_d.jpg 1 Nice one:) 2 I really like the carrot. New Idea on logo_nvn_d.jpg 1 Move the "veg" a bit to the right. Align it with the "non". Summary:
In it's current state you can only use this logo on a dark background. I really like the colours and the contrast. You are on the right track. Good start.
Serious Problem on logo_nvn_d.jpg 1 Definitely don't like the carrot there; maybe just some leaves sprouting over the V? Positive Feature on logo_nvn_d.jpg 1 Love this; you could improve by using shadows and lighting there to create the illusion that the chick is actually coming out of the O. Summary:
Very nicely done; would definitely get my attention :-)
Serious Problem on logo_nvn_w.jpg 1 The carrot and chicken looks very different one from each other. I think a more stylized drawing of the carrot will look better (no shades, no outlines, one color) Critical Problem on logo_nvn_w.jpg 1 Grey outlines over white background? This is not good. Try using a less bright green and red, they look too artificial, remember you're talking about food. Minor Problem on logo_nvn_d.jpg 1 Needs tighter kerning 2 Spacing between tag and rest of logo is too tight. Serious Problem on logo_nvn_d.jpg 1 The dot detracts from chicken icon. Move it over next to com. I know you are trying to find an interesting way to present "dot com," but this approach is working against your logo. Serious Problem on logo_nvn_w.jpg 1 Not strong on a white background. 2 Not strong on a white background. Positive Feature on logo_nvn_d.jpg 1 Like this icon! Summary:
Hi Karthikeyan,
There is a lot I like about this logo:
- Great colors
- Nice typeface
- Love the chicken icon
- Carrot icon also good—though if this is to be used in a business system, there may be problems with reproducing it at a smaller size.
There is also a serious problem:
I know that in your brief you stated that you did not want to repeat "veg." However, this is adversely affecting the meaning of the name. The company's name states that it is for both vegetarians and non-vegetarians. Yet, by dropping the second "veg," the logo really muddies the company's name and the type of service it provides. As it is in your logo, the company's name could easily be understood to be for non-vegetarians only.
The design rating is for the version with the gray background. (If this logo is to be used for anything other than a website, the white chicken and "com" need to be thought through better.)
The strategy and usability ratings are for the confusion created by dropping the second "veg."
Cheers!
Serious Problem on logo_nvn_d.jpg 1 The shiny treatment on the carrot implies a 3 dimensional object in a field of 2 dimensional ones: and renders it in severe competition for the focal point (which are the words, I believe). It is also far more realistic than the rooster in terms of detail. Don't get me wrong...it's a nice piece of art, but exists in a different world as the rest of the elements of the design. If you Positive Feature on logo_nvn_d.jpg 1 This is great. It obscures the 'O' though. Maybe make the rooster a bit rounder and use it as the inner shape of the 'O'? Summary:
The kerning definitely wants some love: simply too much space between those letters.
I think you are going to need to use the entire url in the logo- this looks like vegnon.com
I like the color choices, but you will need to change the white elements when used on a white bg.
Hope this helps.
Minor Problem Carrot
The carrot seems to be less sharp. I'd suggest using a sharper version.Summary:
I'm also confused and would read this as Vegnon.com. If more people have that issue you would alsways need to also show the actual url (or do they also have that URL?).
I like the bright colors but suggest to replace the white text on the white background with another color and drop the line around the letters.
Best of luck!
