ZoomConcept Reviews
Minor Problem on jeans.jpg 1 Login should be moved into the top of the header. 2 what does the checkmark represent? 3 does the heart represent "my favs" or "wishlist"? I think the icons you choose need to represent this account area better. 4 what does this one represent in relation to a shopping cart/e-comm site? 5 I would move this to the right and have it replace the login field. 6 needs a tagline under logo 7 I get that you're wanting a modern edgy look, but I really don't care for these off angled arrows. 8 this copy makes no sense with trying to sell clothes 9 I like the font choice, however I think the the 'n' should be capped for consistency. "What's New" 10 Most Popular 11 inconsistent alignment for the "Men's Sweaters", should be left aligned. Also, the font color against the semi opaque background is very hard to read. I would darken it and add some color to make it "pop" 12 none of these image choices are making me want to click and buy 13 this should be moved to the right 14 colors are too dull, needs better contrast. 15 I would enlarge these nav links and change the color to something that stands out better. Minor Problem on jeans.jpg 1 this copy should still be changed to match what the title is saying above it.... 2 still don't care for these 3 why did you add this? is this an additional slider now? if so, it's not consistent with the ones above and below it. I would remove. 4 these are better images, but they need captions to explain what they are. 5 make the footer the same width as the header Positive Feature on jeans.jpg 1 I do like this footer. good color contrasts. Positive Feature on jeans.jpg 1 better Summary:
Hi Gregor - I get that this is a template, and the images and copy are probably just placeholders, but I think you need to match up both to correspond with the product being sold. For example, at first glance it looks like a clothing business, but then the main header reads "Responsive Web Design".
Then you have the image with a woman screaming and the header says "2012 Scream Collection". So is that supposed to be woman's accessories, clothes, shoes? Also, the image representing kids jeans looks odd.
I think the gray text against the white background is difficult to read and also appears a bit flat.
I think you should add a tagline under the logo to give the user some kind of idea of what is being sold etc...
The icons in the header are confusing as well, as they aren't your typical e-comm type icons.
The page as a whole has to much gray and white, the brightest colors on the page is the plaid shirt in the image gallery.
Please see my notes....
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Gregor Kuplenik commented:
Hey Rebecca,
I updated my design according to yours and Michael's review. I hope you can look at it again and leave a response.
Best,
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Rebecca Perry commented:Hi Gregor - I added additional notes for the revised concept. I still think it needs work, but you're getting there.
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Minor Problem on jeans.jpg 1 Make this icon standout. Consider using color or making larger -
Gregor Kuplenik commented:
Will do. Probably will use white because of other icon sizes.
2 Make larger to enable more characters (depends upon how search engines will work) -
Gregor Kuplenik commented:
The search box will expand with jQuery to enable even more characters. I'm considering making it a 4px higher though. It looks a little small to me now.
3 Flush left alignment issue 4 May have some visual affordance issue 5 May have some visual affordance issue New Idea on jeans.jpg 1 consider placing an action button to purchase Summary:
Gregor -
What a wonderful balanced landing page template.
- Ad Banner simple, clear, easy to place photos and CTA
- What's new area - nice use of the four columns
- Most Popular area (consider eliminating on level 1 page)
- Brand icon strip (nicely executed). If these are not click-able (or hoover enabled) you need to reconsider the display. This type of treatment works to establish trust and credibility -- are sometimes problematic if no action related to it
- Fat footer works really well
Consider the Following:
- Reconcile some of the visual affordance issues
- Ensure that your shopping basket is visually evident. Follow the SNR theory for guidance
- Add the capability for a CTA button in the primary ad banner.
Fantastic job!
MichaelR
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Gregor Kuplenik commented:
Thank you for a great review!
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Gregor Kuplenik commented:
Hey Michael,
I updated my design according to yours and Rebecca's review. I hope you can look at it again and leave a response.
Best,
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Michael Rawlins commented:Better flow. I'm going to test with 12 people if you don't mind...
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Michael Rawlins commented:
View the test results: http://rawlins.verifyapp.com/linked_tests/868a3c4cb719b44d2b6d5b14ddf987931fde93fd
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Summary:
Very tight dude, first off i'd stretch out the footer like you've done on the header strip, possibly re-jigg around the order of information inside the footer as well, font-size can be dropped in a bit to accomodate.
Those arrows, though stylish and unique need more vertical symmetry, think classic.
Typefaces work well together very nicely done.
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Gregor Kuplenik commented:
Thanks for the review Dan,
maybe you can check my updated design... As for the arrows, I'm trying to be unique as possible, since I'm uploading this theme on TF.
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Summary:
Great template. The layout is clean and easy to understand. Only concern would be if they wish to have a lot of menu items on the top. Great Job!
Minor Problem Drop Down Menus
Don't like the current placement. Move up.Serious Problem Call for price
Utilize "Call for price" if the customer is required to find out more information regarding a product. Otherwise don't hide the vital information (e.g. price). Customers know what they're willing or not willing to pay for particular item.Critical Problem Modified arrows
Loose the arrows, KISS, utilize javascript or jQuery to rotate the images on the Home page.Summary:
I give the design 3.5 overall, review notes to see recommended changes.
Summary:
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Rebecca Perry commented:
posting blank reviews is not cool
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Ryan Bentin commented:I agree. I've been seeing this way too much lately. If you don't have anything to say then don't post.
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Thank you Rebecca, great review!