this is another ecommerce template I'm making. I would really like to know what you think about it. I will make this theme in multiple colors and with different images. So the objective here is simply to make a template that can fit any type of online shop bussines and make as many sales as possible.
This is a mid stage design preview, so any suggestions are highly appreciated. I would also like to know what color would best fit for you here, is the typo good enough etc.
inconsistent alignment for the "Men's Sweaters", should be left aligned. Also, the font color against the semi opaque background is very hard to read. I would darken it and add some color to make it "pop"
Hi Gregor -
I get that this is a template, and the images and copy are probably just placeholders, but I think you need to match up both to correspond with the product being sold. For example, at first glance it looks like a clothing business, but then the main header reads "Responsive Web Design".
Then you have the image with a woman screaming and the header says "2012 Scream Collection". So is that supposed to be woman's accessories, clothes, shoes?
Also, the image representing kids jeans looks odd.
I think the gray text against the white background is difficult to read and also appears a bit flat.
I think you should add a tagline under the logo to give the user some kind of idea of what is being sold etc...
The icons in the header are confusing as well, as they aren't your typical e-comm type icons.
The page as a whole has to much gray and white, the brightest colors on the page is the plaid shirt in the image gallery.
Ad Banner simple, clear, easy to place photos and CTA
What's new area - nice use of the four columns
Most Popular area (consider eliminating on level 1 page)
Brand icon strip (nicely executed). If these are not click-able (or hoover enabled) you need to reconsider the display. This type of treatment works to establish trust and credibility -- are sometimes problematic if no action related to it
Very tight dude, first off i'd stretch out the footer like you've done on the header strip, possibly re-jigg around the order of information inside the footer as well, font-size can be dropped in a bit to accomodate.
Those arrows, though stylish and unique need more vertical symmetry, think classic.
Utilize "Call for price" if the customer is required to find out more information regarding a product. Otherwise don't hide the vital information (e.g. price). Customers know what they're willing or not willing to pay for particular item.