ZoomConcept Reviews
Minor Problem on concept2.png 1 I'd consider getting rid of the tablet border. It makes the logo seem busy and I believe it is not necessary since "TABLET" is already in the title of the company. Critical Problem on concept3.jpg 1 This doesn't work at all. Positive Feature on concept2.png 1 This works very well! 2 Nice typeography here yet I'm not too sure of the gradient. It almost works but is a little awkward. 3 This feels very nice and Web 2.0'ish Positive Feature on concept1.jpg 1 Font seems a bit bland here. Did you try using the fonts from the first one? 2 Very nice but I'd lose the green page. It seems unnecessary. Summary:
If I had to choose, I would say the first one. But the third one is pretty good too although I'm too crazy about the choice of font. And I agree with you last reviewer. Something to do with concept of "ADS" could be incorporated. But not a must.
Check out my notes :)
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Summary:
I'm having a hard time choosing between the first and the last one, but I would certainly leave out the second one which is the least professional in my view.
I think number 3 would win, I like the use of primary colors, has a tablet in the logo and that it looks like an open book.
What I am missing in all three logos though is the 'Ad' part of your business your business. Try to make clear that it's about tablets ánd adds.
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Michael Basso commented:Guido thank you for your feedback
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Minor Problem on concept2.png 1 Kern - the negative space for "Net" - is different than "work" 2 kern Minor Problem on concept1.jpg 1 disjointed Other on concept3.jpg 1 not as successful Summary:
Hi Michael - Think ya nailed it in sample 1.
A Few Nits:
- Kerning is slightly off in the word Tablet (between the B & L) Also, relook at the kerning in the word Network (NET needs work)
- Ensure that this works in black and white - and at different sizes
- Food for thought - checkout other media logos in this reference site
- Ideation: could you turn the counter-space of the "b" and make it look like the tablet? Checkout the power of hidden symbols in logos & http://logopond.com/members/profile/showcase/24276
Nice!
MichaelR
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Michael Basso commented:
Michael thank you for your feedback and ideas.
Attached Files:
Positive Feature The first one.
First one any day! Love everything about it, way better than the other two designs. The fonts have that feel. The first thing u think of when u say tablet is an iPad, and this one is close to it, it could add more depth if u can add one more thin line inside the iPad drawing.Summary:
I really like the first concept, both on white and dark background.
Minor Problem on concept2.png 1 i think that the border around text and tablet is absolutely unnecessary Minor Problem on concept1.jpg 1 the perspective is a bit akward in this sign New Idea on concept3.jpg 1 have you tried with 360º rotation (full circle)? Summary:
if i had to choos i would choose the first one, i think. it's easy to remember, understand and the sign is really catchy. the second one would maybe work even better but it lacks some kind of color vibrancy. the is a bit old fashined for me. neither it follows the present logo trends neither it's timeless.
very good job on the first one. ps. also try with orange cyan and purple combination
Minor Problem on concept2.png 1 Don't like the border. I understand what is supposed to look like but is seem to take something away Positive Feature on concept2.png 1 Like the colors. It gabs you attention 2 Like this logo on Black Positive Feature on concept1.jpg 1 Nice on Black Background New Idea on concept1.jpg 1 This angle is not right. Needs to be corrected Summary:
I like 1 and 3. I would lean more towards 3 but with fixes
Ryan thank you for your feedback